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Teens (13-19) Market Research Reports & Industry Analysis

The teen market includes youth ages 13-19. The market addresses the preferences and spending habits of this particular population, as well as family spending on youth in this age group.

According to the most recent Census data, there are 25.6 million youth in the 12- to 17-year-old age group. Those in the 15- to 17-year-old age group represent 51% of the teen population.

Males account for 51% of those in the 14- to 17-year-old age group. Non-White youth ages 12- to 17 years account for approximately 40% of the teen population.

Families spend around $110 billion in key consumer-product categories of food, clothing, personal-care items, entertainment, and reading materials. Based upon data compiled by the U.S. Department of Agriculture (USDA), it is estimated that families spend approximately $4000 - $4500 per youth age 12- to 17 in these areas. Older teens account for a slightly disproportionate share of overall family spending on teens. Reports in this category review and present market research on children and teens technology, social media, mobile video, television, gaming, and mobile phone use, as well as mental health, brand attraction and spending habits, and communication strategies.

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Teens (13-19) Industry Research & Market Reports

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Success: Lunchables Uploaded; Sizing up to teens' snacking needs
11/30/2015 | published by: Canadean Ltd
... categories across FMCG. This is particularly the case in meal kits or snacking options targeted at kids, where product relevance and appeal diminish into the teenage years. Therefore, growth opportunities can be cultivated with the ...  |  read more...
USD 400
Marketing to Teens - China - November 2015
11/1/2015 | published by: Mintel International Group Ltd.
... comes to real world experiences, teenagers are now attaching more importance to the development of a talent or professional skills. Brands may respond to this emerging need to engage with the teenagers – eg by ...  |  read more...
USD 3,990
CHILDWISE Playground Buzz Autumn Term 2015
10/20/2015 | published by: Childwise
... designed to inform users about the most popular brands which children are engaging with, across television, music, games, websites, gadgets, toys and any other areas of interest. We focus around two themes: what have children ...  |  read more...
USD 600
Salem Health: Adolescent Health
7/1/2015 | published by: Grey House Publishing Inc
... is a comprehensive guide for thos Please Note: This publisher is in a remote location. As such, it may take up to 4 business days before a hard copy order is able to be shipped ...  |  read more...
USD 395
Marketing to Teens - US - May 2015
5/1/2015 | published by: Mintel International Group Ltd.
... is that teens rely heavily on their parents to buy things for them. This means that brands often have to gain the approval of both teens and their parents.” – Lauren Bonetto, Lifestyle & Leisure ...  |  read more...
USD 3,995
The 2016 Report on Teen Entertainment Magazines: World Market Segmentation by City
4/30/2015 | published by: Icon Group International, Inc.
... of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by ...  |  read more...
USD 995
Teens' and Tweens' Technology Usage - UK - July 2015
7/1/2015 | published by: Mintel International Group Ltd.
... list. Technology brands are attempting to respond to these fears, giving parents greater control and creating child-friendly versions, as well as emphasising the positive role technology can play in aiding child development." - Rebecca McGrath, ...  |  read more...
USD 2,834.04
Teens OnTrack January 2015
2/28/2015 | published by: Swapit
... artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date ...  |  read more...
USD 800
Teens OnTrack February 2015
3/31/2015 | published by: Swapit
... artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date ...  |  read more...
USD 800
CHILDWISE Trends Report 2015
6/15/2015 | published by: Childwise
... leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to ...  |  read more...
USD 500
The Total Youth Mobile Report 2015
3/1/2015 | published by: Total Youth Research
The Total Youth Mobile Report 2015 400 Slide PDF presentation  32 statistical charts Super high definition visuals designed to look amazing on your laptop or tablet Ready to present right off the deck  |  read more...
USD 347
The 2016-2021 World Outlook for Teen Fashion and Lifestyle Magazines
4/6/2015 | published by: Icon Group International, Inc.
... given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative ...  |  read more...
USD 995
The 2016-2021 World Outlook for Teen Magazines
4/6/2015 | published by: Icon Group International, Inc.
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly ...  |  read more...
USD 995
CHILDWISE - Connected Kids 2015
3/26/2015 | published by: Childwise
... online eco-system which did not exist in the early ‘90s. It is now easier than ever to access information, as well as share content with peers. Mobile technology has not only made communication more convenient, ...  |  read more...
USD 900
Teens OnTrack December 2014
1/31/2015 | published by: Swapit
... artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date ...  |  read more...
USD 800
Kids OnTrack November 2014
12/31/2014 | published by: Swapit
... artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date ...  |  read more...
USD 800
The Total Youth Trends Report 2015
1/1/2015 | published by: Total Youth Research
The Total Youth Trends Report 2015 400 Slide PDF presentation  32 statistical charts Super high definition visuals designed to look amazing on your laptop or tablet Ready to present right off the deck   |  read more...
USD 247
Youth and Handset Brands
4/1/2014 | published by: Total Youth Research
... the youth market with a hope that their young customers will stick with them in adulthood. Other brands take an indirect approach and establish themselves as aspirational brands for young consumers. What is the correct ...  |  read more...
USD 245
Win Hearts and Minds of Customers
4/1/2014 | published by: Total Youth Research
... hearts and minds of customers. What we have found is that winning the hearts and minds of customers has less to do with product features and more to do with emotional appeal of the brand. ...  |  read more...
USD 245
Youth and Handset Pricing
4/1/2014 | published by: Total Youth Research
... approach of cheap handset models help the brand win the youth market? What do youth look for when they make a handset purchase decision? How can brands retain their young customers when their contract expires ...  |  read more...
USD 245
Youth Strategy: HTC, Motorola, Sony
4/1/2014 | published by: Total Youth Research
... and RIM. The growth of smartphone has allowed new players like HTC, ZTE, LG and Huawei to grab a slice of the market as well. But the big question for all brands remains the same: ...  |  read more...
USD 245
Youth and Mobile Operators
4/1/2014 | published by: Total Youth Research
... how operators can effectively acquire youth customers and earn their loyalty. We also cover new revenue opportunities for operators in the youth market and latest youth trends in mobile messaging, gaming, shopping, social media & ...  |  read more...
USD 245
Youth and Prepaid Market
4/1/2014 | published by: Total Youth Research
... prepaid plans instead of having to rely on family contracts where handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in ...  |  read more...
USD 245
Youth and Mobile Music Services
4/1/2014 | published by: Total Youth Research
... plethora of music apps offer a richer, more interactive music experience. What is the revenue opportunity for mobile operators from music and how do they successfully build a music offering for their young customers? This ...  |  read more...
USD 245
Youth and Social Media Marketing
4/1/2014 | published by: Total Youth Research
... all mobile brands have a social media presence, but they all have more than a million Facebook likes and thousands of Twitter followers. So what do mobile brands do now with all the people on ...  |  read more...
USD 245
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