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Teens (13-19): market research reports

According to the most recent available Census data, there are 25.6 million individuals in the 12- to 17-year-old age group. The population of 15- to 17-year-olds is slightly greater than that of 12- to 14-year-olds. As in other young age groups, male teens outnumber their female counterparts. Males account for 51.2% of those in the 14- to 17-year-old age group.

As a result of relatively high birth rates among multicultural females and declining birth rates among non-Hispanic Whites, multicultural population groups are increasing in importance within younger age groups in the U.S.

population, including teens. Non-Hispanic Whites represent 82% of those aged 65 and over, but only 61% of those in the 14- to 17-year-old age group. Multicultural kids in the 12- to 17-year-old age group now account for around 40% of the teen population.

While 21.8% of the adult population lives in the 10 largest metropolitan areas, only 20.5% of teens can be found in the largest metro areas. Teens are slightly more likely to live in rural areas and smaller urban areas outside the 100 largest metropolitan areas.

Another aspect of the teens market takes the form of expenditures by families on children in the 12- to 17-year-old age group. Based upon data compiled by the U.S. Department of Agriculture (USDA), it is estimated that families spend a total of $4,191 on 12- to 14-year-olds in the key consumer-product categories of food, clothing, personal-care items, entertainment, and reading materials. Per capita expenditures in these categories on 15- to 17-year-olds total $4,365.

In the aggregate, families spend around $110 billion in these categories. Expenditures for food account for the majority (54.1%) of family spending in the categories included in this analysis. Older teens account for a slightly disproportionate share of overall family spending on teens. Those in the 15- to 17-year-old age group represent 50.9% of the teens population and receive 51.9% of family expenditures.

Teens (13-19) market research reports and industry analysis

Parents' Attitudes Toward Kids' and Teens' Snacking - US - February 2013 2/1/2013 \| published by: Mintel International Group Ltd. ... consumer may feel more pressure to reduce snacking and eat more healthy snacks.” – Sarah Day Levesque, Food Analyst Some questions answered in this report include: How can companies balance affordability with other demands? How can ... \| read more...	$3,995.00
Teens And The Rise Of Instagram 1/31/2013 \| published by: Youth Research Partners This briefing covers three main points: 1. Teens: the loud minority 2. Instagram offers blank canvas for teen social behaviors 3. Instagram offers the discretion once afforded by Facebook \| read more...	$249.00
Youth And Retail For Mobile Brands 1/31/2013 \| published by: Youth Research Partners ... through ad campaigns target at them but using collaborative tools where they help young people tell their story instead of the brand story. This briefing answers the following questions relevant to working with youth: 1. ... \| read more...	$249.00
Youth And Mobile Co-creation 1/30/2013 \| published by: Youth Research Partners ... through ad campaigns target at them but using collaborative tools where they help young people tell their story instead of the brand story. This briefing answers the following questions relevant to working with youth: 1. ... \| read more...	$249.00
Youth And Mobile Shopping 1/29/2013 \| published by: Youth Research Partners ... key questions: 1.How can retailers and mobile providers make mobile shopping appeal to youth? 2.What exactly do youth want from the social aspect of mobile apps? 3.How and why do youth engage in mobile shopping/purchase? \| read more...	$249.00
Youth And Mobile Operators 1/29/2013 \| published by: Youth Research Partners ... their loyalty. We also cover new revenue opportunities for operators in the youth market and latest youth trends in mobile messaging, gaming, shopping, social media & video chat most relevant to mobile operators. This briefing ... \| read more...	$249.00
Youth And Prepaid Market 1/29/2013 \| published by: Youth Research Partners ... handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in the future. This briefing explores the following key questions relevant to ... \| read more...	$249.00
Youth And Handset Pricing 1/28/2013 \| published by: Youth Research Partners ... models help the brand win the youth market? What do youth look for when they make a handset purchase decision? How can brands retain their young customers when their contract expires or when they plan ... \| read more...	$249.00
Teens And Mobile Handsets 1/28/2013 \| published by: Youth Research Partners ... Is brand even important to teenagers? Teen smartphone usage is not only different from adult usage but the role of teen girls is key in driving the overall teen market growth. This briefing answers the ... \| read more...	$249.00
Youth, Mvnos And Moble Sub-brands 1/28/2013 \| published by: Youth Research Partners ... for the youth market? To answer that we need to explore what do young people want from mobile operators. This briefing answers the following key questions on youth focused MVNOs and sub-brands: 1.Do cheap tariffs, ... \| read more...	$249.00
Women And Mobile Handsets 1/28/2013 \| published by: Youth Research Partners ... mobile brand reaches out to young women, their actions are restricted to a pink product launch, failing to effectively connect with young women in the long term. This briefing answers the following questions relevant to ... \| read more...	$249.00
Youth And Handset Brands 1/28/2013 \| published by: Youth Research Partners ... a hope that their young customers will stick with them in adulthood. Other brands take an indirect approach and establish themselves as aspiration brands for young consumers. What is the correct approach to win the ... \| read more...	$249.00
How Can Samsung Beat Apple? 1/28/2013 \| published by: Youth Research Partners ... inside courtrooms, the long term future of both brands will depend on how young customers using their products view the rivalry in their minds. This briefing answers the following key questions on how Samsung can ... \| read more...	$249.00
Youth And Peer-to-peer Customer Service 1/25/2013 \| published by: Youth Research Partners ... answers the following key questions on peer-to-peer customer service: 1.What is peer-to-peer customer service? 2.What is the role of youth in peer-to-peer customer service? 3.How can peer-to-peer customer service reduce costs and boost loyalty for ... \| read more...	$249.00
Youth And Mobile Brand Fans 1/23/2013 \| published by: Youth Research Partners ... business, debunk some of the myths on Fans prevalent in the industry and finally identify your Fans by age and gender groups. The briefing answers 5 key questions on Fans of a brand. 1.What is ... \| read more...	$295.00
Youth And Mobile Music 2/11/2013 \| published by: Youth Research Partners ... richer, more interactive music experience. What is the revenue opportunity for mobile operators from music and how do they successfully build a music offering for their young customers? This briefing explores the following key questions ... \| read more...	$249.00
Youth Acquisition By Word Of Mouth 1/21/2013 \| published by: Youth Research Partners ... and distribution. Youth today listen to their friends and are influence by word of mouth. How can mobile operators leverage word of mouth to drive new customer acquisition? This briefing answers the following three questions ... \| read more...	$249.00
Youth And Mobile Payments 1/21/2013 \| published by: Youth Research Partners ... the brand than the technology. How can the advanced markets of US, UK and Western Europe catch up to emerging markets like Kenya in mass adoption of mobile payment services? This briefing answers the following ... \| read more...	$249.00
Youth And Mobile Social Media 1/18/2013 \| published by: Youth Research Partners ... Twitter followers. So what do mobile brands do now with all the people on their Facebook pages and Twitter accounts? What are the best practices for mobile brands to engage youth on social media. This ... \| read more...	$249.00
Youth And Mobile Messaging 1/17/2013 \| published by: Youth Research Partners ... by youth mobile owners. Mobile operators, handset brands and messenger app developers need to understand the key categories of youth communication behavior if they want to emerge as a leader in the overcrowded messenger app ... \| read more...	$249.00
Youth And Mobile Video 1/16/2013 \| published by: Youth Research Partners ... It is vital more than ever now for mobile operators and app developers to understand how youth are using mobile video, what apps they prefer and the effect on voice revenues. This briefing answers the ... \| read more...	$249.00
The CHILDWISE Monitor Report 2012-13 1/14/2013 \| published by: Childwise ... United Kingdom were interviewed in depth on a range of topics. The 2012/2013 Monitor Survey covers: Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming, uploading material, Internet multi tasking ... \| read more...	$2,550.00
CHILDWISE Monitor Report 2012-13 - Mobile Phones 1/14/2013 \| published by: Childwise ... its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's ownership and use of mobile phones \| read more...	$650.00
CHILDWISE Monitor Report 2012-13 - Music 1/14/2013 \| published by: Childwise ... key behaviour, now in its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's music listening \| read more...	$500.00
CHILDWISE Monitor Report 2012-13 - Reading 1/14/2013 \| published by: Childwise ... key behaviour, now in its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's reading habits \| read more...	$500.00

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