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Teens (13-19): market research reports

According to the most recent available Census data, there are 25.6 million individuals in the 12- to 17-year-old age group. The population of 15- to 17-year-olds is slightly greater than that of 12- to 14-year-olds. As in other young age groups, male teens outnumber their female counterparts. Males account for 51.2% of those in the 14- to 17-year-old age group.

As a result of relatively high birth rates among multicultural females and declining birth rates among non-Hispanic Whites, multicultural population groups are increasing in importance within younger age groups in the U.S. population, including teens. Non-Hispanic Whites represent 82% of those aged 65 and over, but only 61% of those in the 14- to 17-year-old age group. Multicultural kids in the 12- to 17-year-old age group now account for around 40% of the teen population.

While 21.8% of the adult population lives in the 10 largest metropolitan areas, only 20.5% of teens can be found in the largest metro areas. Teens are slightly more likely to live in rural areas and smaller urban areas outside the 100 largest metropolitan areas.

Another aspect of the teens market takes the form of expenditures by families on children in the 12- to 17-year-old age group. Based upon data compiled by the U.S. Department of Agriculture (USDA), it is estimated that families spend a total of $4,191 on 12- to 14-year-olds in the key consumer-product categories of food, clothing, personal-care items, entertainment, and reading materials. Per capita expenditures in these categories on 15- to 17-year-olds total $4,365.

In the aggregate, families spend around $110 billion in these categories. Expenditures for food account for the majority (54.1%) of family spending in the categories included in this analysis. Older teens account for a slightly disproportionate share of overall family spending on teens. Those in the 15- to 17-year-old age group represent 50.9% of the teens population and receive 51.9% of family expenditures.

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Teens (13-19) market research reports and industry analysis

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Kids OnTrack : April 2014
4/30/2014 | published by: Swapit
... artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date ...  |  read more...
USD 800
Kids OnTrack : May 2014
5/31/2014 | published by: Swapit
... artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date ...  |  read more...
USD 800
Consumer Goods: Consumer Lifestyles in Sweden
5/27/2014 | published by: Euromonitor International
... spenders on everything from smartphones to foreign travel, with bidding wars increasingly commonplace in the Stockholm property market. Euromonitor's Consumer Lifestyles in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage ...  |  read more...
USD 1,900
Kids OnTrack : March 2014
3/31/2014 | published by: Swapit
... artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date ...  |  read more...
USD 800
Youth and Handset Brands
4/1/2014 | published by: Youth Research Partners
... the youth market with a hope that their young customers will stick with them in adulthood. Other brands take an indirect approach and establish themselves as aspirational brands for young consumers. What is the correct ...  |  read more...
USD 245
Win Hearts and Minds of Customers
4/1/2014 | published by: Youth Research Partners
... hearts and minds of customers. What we have found is that winning the hearts and minds of customers has less to do with product features and more to do with emotional appeal of the brand. ...  |  read more...
USD 245
Youth and Handset Pricing
4/1/2014 | published by: Youth Research Partners
... approach of cheap handset models help the brand win the youth market? What do youth look for when they make a handset purchase decision? How can brands retain their young customers when their contract expires ...  |  read more...
USD 245
Youth Strategy: HTC, Motorola, Sony
4/1/2014 | published by: Youth Research Partners
... and RIM. The growth of smartphone has allowed new players like HTC, ZTE, LG and Huawei to grab a slice of the market as well. But the big question for all brands remains the same: ...  |  read more...
USD 245
Youth and Mobile Operators
4/1/2014 | published by: Youth Research Partners
... how operators can effectively acquire youth customers and earn their loyalty. We also cover new revenue opportunities for operators in the youth market and latest youth trends in mobile messaging, gaming, shopping, social media & ...  |  read more...
USD 245
Youth and Prepaid Market
4/1/2014 | published by: Youth Research Partners
... prepaid plans instead of having to rely on family contracts where handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in ...  |  read more...
USD 245
Youth and Mobile Music Services
4/1/2014 | published by: Youth Research Partners
... plethora of music apps offer a richer, more interactive music experience. What is the revenue opportunity for mobile operators from music and how do they successfully build a music offering for their young customers? This ...  |  read more...
USD 245
Youth and Social Media Marketing
4/1/2014 | published by: Youth Research Partners
... all mobile brands have a social media presence, but they all have more than a million Facebook likes and thousands of Twitter followers. So what do mobile brands do now with all the people on ...  |  read more...
USD 245
Youth and Mobile Video
4/1/2014 | published by: Youth Research Partners
... their mobile at home, in stores, at the workplace and when with friends. It is vital more than ever now for mobile operators and app developers to understand how youth are using mobile video, what ...  |  read more...
USD 245
Identifying Brand Fans
4/1/2014 | published by: Youth Research Partners
... how they impact your business, debunk some of the myths on Fans prevalent in the industry and finally identify your Fans by age and gender groups. The briefing answers 5 key questions on Fans of ...  |  read more...
USD 245
Marketing Metrics for Mobile Brands
4/1/2014 | published by: Youth Research Partners
... effectiveness of their marketing campaigns. Is it enough to measure brand awareness and recall before and after a campaign to deem the campaign a success? Are the existing metrics there to pat each other on ...  |  read more...
USD 245
The Disconnected Generation
4/1/2014 | published by: Youth Research Partners
... have been called the Disconnected Generation. This report looks into the increasing number of thin connections youth have today, why they seek a social over an efficient experience in every aspect of their life, and ...  |  read more...
USD 245
Active & Passive Communication
4/1/2014 | published by: Youth Research Partners
... Passive communication also extends to digital technology e.g. use of emoticons in SMS Marketing and innovation have always focused more on active communication believing in the myth that active communication shapes people's opinions and behavior. ...  |  read more...
USD 245
Brands, Fans and Emotion
4/1/2014 | published by: Youth Research Partners
... relevant. However, real Fans cannot be bought with cheap discounts or created overnight with the launch of a new feature rich, state-of-the-art product. Find out how people become Fans of a brand over their lifetime.  |  read more...
USD 245
Dynamics of Community
4/1/2014 | published by: Youth Research Partners
... vibrant communities around a shared passion or a cause. We call these communities Interest Economies. The rise of Interest Economies has allowed outcasts of yesteryears (geeks, nerds etc) to rise up and claim their rightful ...  |  read more...
USD 245
End of Customer Segmentation
4/1/2014 | published by: Youth Research Partners
... apply to the modern customer. This report presents an alternative to segmenting your customers. Key questions answered: Why is customer segmentation no longer a manageable and efficient marketing tool? How does customer segment fail to ...  |  read more...
USD 245
Apple Customer Experience
4/1/2014 | published by: Youth Research Partners
... in the last 5 years based solely on consisntently providing a great customer experience for its customers. This report focuses on the three pillars of Customer Experience that make Apple the most loved and profitable ...  |  read more...
USD 245
Youth, Mobile and Influence
4/1/2014 | published by: Youth Research Partners
... key to acquiring new customers and preventing churn. This report answers the following key questions on youth, mobile and influence: 1. Why is influence important for handset sales? 2. Who drives influence and where does ...  |  read more...
USD 245
Youth, Mobile and Retail
4/1/2014 | published by: Youth Research Partners
... plan. Additionally, the ability to access information via smartphone when inside a retail store has changed young people's shopping behavior. They are no longer reliant on store employees to make decisions but can connect with ...  |  read more...
USD 245
Teens and the Future of Social Media
4/1/2014 | published by: Youth Research Partners
... adult consumers. Today, teens are shaping the future of Social Media on their smartphones. To understand how we will be using these services in the future, we need to look at how teens are using ...  |  read more...
USD 245
Youth and Mobile Pricing
4/1/2014 | published by: Youth Research Partners
... a) Trends in mobile spending by age & location, b) Trends in Prepaid vs Postpaid spending, and c) Trends in mobile apps & VAS spending 2. PRICING INFLUENCE ON PURCHASE AND LOYALTY The 3 ways ...  |  read more...
USD 245
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