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Men: market research reports

The world may be overpopulated, but there are no signs that its overall numbers of either male or female residents will decline. As of July 2009, there were nearly 6.8 billion persons living on planet Earth, according to The CIA World Factbook. Men and boys account for just over 50% of the total, and women and girls, for just under 50%. These percentages transpose to a bit over 3.4 billion males, and a bit under 3.4 billion females.

The gender ratio varies by country.

The total number of earthlings was estimated to be expanding by 1.2% during 2009. The median age for men is almost 28; for females, it is 29.

The BRIC countries (Brazil, Russia, India, China) account for four out of the top five male populations in the world. The BRIC subtotal of men and boys comes to almost 1.5 billion.M

China, fifth on the retail dollar scale in 2009, has the largest number of men and boys – 688.4 million. India, though 10th in sales, is second here, with its 600.9 million men and boys. The United States is home to 151.2 million males.

Citizens of the world, including billions of men, are striving to attain the lifestyle of the U.S. or European middle-classes -- or more accurately, those societies’ upper middle-classes. This means that prestige and pop-prestige brands have lots of potential around the globe. Men in China, for example, are getting to know many imported mass-retail brands; but they are also becoming acquainted with imported prestige brands, for in their society, the giving or use of expensive skincare brands has become a nicety, and often, a status symbol. And in India, where the per capita share of GDP was just $2,800 in 2008, foreign marketers are introducing prestige brands, such as Estee Lauder and Clinique.

Men market research reports and industry analysis

Jordan in 2030: The Future Demographic 6/14/2013 \| published by: Euromonitor International ... rates, fertility rates and negative net migration. However, there will still be significant increases in all population age groups in this period with the exception of the 0-9 year group. Euromonitor International's Future Demographic reports ... \| read more...	$900.00
United Arab Emirates in 2030: The Future Demographic 5/14/2013 \| published by: Euromonitor International ... citizens dominate the population and are forecast to comprise 88.2% of the population in 2030. The biggest city in 2012 was Dubai and will remain so in 2030. All of the UAE’s main cities will ... \| read more...	$900.00
Masculinity Vs Health: Challenges and Opportunities 5/2/2013 \| published by: Euromonitor International ... help related to health. Not surprisingly male life expectancy shows unfavourable gaps when compared to the female gender. Consumer health offers therapies and options that may improve life expectancy. Market opportunities exist in the promotion ... \| read more...	$2,000.00
Downsizing Globally: The Impact of Changing Household Structure on Global Consumer Markets 4/3/2013 \| published by: Euromonitor International ... period, driven by lower marriage and fertility rates, ageing populations, rapid urbanisation and rising wealth in emerging markets. This new global report analyses household statistics and behaviour, and suggests how these may shape demand and ... \| read more...	$2,600.00
Bahrain in 2030: The Future Demographic 3/25/2013 \| published by: Euromonitor International ... of men and women at first marriage will increase between 2012 and 2030, meanwhile the quantity of single people will increase. In 2012 the biggest city was the capital, Manama, and it will remain so ... \| read more...	$900.00
Azerbaijan in 2030 : The Future Demographic 3/20/2013 \| published by: Euromonitor International ... be compounded by falling birth rates, despite relatively high fertility rates. The average age of women at childbirth will fall from 24.7 years in 2012 to 23.8 years in 2030. Baku dominated the urban landscape ... \| read more...	$900.00
Black Consumers' Diet and Wellness - US - March 2013 3/1/2013 \| published by: Mintel International Group Ltd. ... sedentary lifestyle. Creating awareness about the link between diet and food is the key to restoring wellness among this consumer groups. At the same time there is a need for OTC remedies that could help ... \| read more...	$3,995.00
Freedonia Focus on Demographics: United States 3/1/2013 \| published by: Freedonia Focus Reports ... of age group by under 15 years, 15-24 years, 25-34 years, 35-54 years, 55-64 years, 65 years and older, 65-74 years, 75-84 years, and 85 years and older. To illustrate historical trends, the resident population, ... \| read more...	$600.00
Men's Disposable Razors & Blades Market in Argentina to 2016 2/23/2013 \| published by: Canadean Ltd ... report enables readers to examine the components of change in the industry by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values and type of products ... \| read more...	$495.00
Men's Disposable Razors & Blades Market in Hungary to 2016 2/12/2013 \| published by: Canadean Ltd ... report enables readers to examine the components of change in the industry by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values and type of products ... \| read more...	$495.00
Beating Samsung And Apple 1/28/2013 \| published by: Youth Research Partners ... Huawei to grab a slice of the market as well. But the big question for all brands remains the same: How do you beat Apple and Samsung? This briefing explores the following key questions relevant ... \| read more...	$249.00
The 2013-2018 World Outlook for Men's and Boys' Work Shirts Made from Purchased Fabrics 1/7/2013 \| published by: Icon Group International, Inc. ... than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is ... \| read more...	$795.00
Marketing to Hispanic Men - US - December 2012 12/1/2012 \| published by: Mintel International Group Ltd. ... to purchase clothing, food products, home electronics, and household products. However, advertising messages hold little sway over a majority of Hispanic men. This suggests that these messages lack relevancy, as many brands have done little ... \| read more...	$3,995.00
Young Men’s Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis 7/17/2012 \| published by: Euromonitor International ... faced as they are with time constraints, sedentary lifestyles and an array of unhealthy foods. This new global report analyses young men’s attitudes towards health and wellbeing and the implications for marketers, as part of ... \| read more...	$2,600.00
Working Americans 1880-2012 Volume I: The Working Class, Second Edition 3/1/2012 \| published by: Grey House Publishing Inc ... they lived in, the food and clothes they bought, the entertainment they sought as well as the society and history that shaped the world Americans worked in from 1880 to 2012. From the wealth of ... \| read more...	$150.00
Men's Attitudes Toward Clothes Shopping - US 3/1/2012 \| published by: Mintel International Group Ltd. ... in the U.S., and particularly the growth in Hispanic men, levels of obesity among men, changes in consumer confidence, and changes in men’s’ lifestyles such as getting married later in life. This report closely examines ... \| read more...	$3,995.00
Shopper Typologies & Segmentation 2/27/2012 \| published by: Evolution Insights Ltd. ... and the importance of Price. It looks at these behaviours and segmenting by Age, Gender, SEG, Singles, Couples, Parents, Empty Nesters and Older shoppers, comparing and contrasting the different attitudes amongst the key drivers listed. ... \| read more...	$3,120.00
Working Americans 1880-2011 11/1/2011 \| published by: Grey House Publishing Inc ... agents, theater performers, composers, instrument salesmen, radio personalities, record producers, along with the musical hobbyist, to offer a thought-provoking and interesting look at how music helped shape this country. Profiles examine life at home, at ... \| read more...	$150.00
Marketing Health to Men - US 10/1/2011 \| published by: Mintel International Group Ltd. ... or friends and family. Creating new innovative ways to engage men with their health will be important, and could set health care providers and product manufactures apart from other competitors. With overwewight/obesity rates hitting high ... \| read more...	$3,995.00
Cookware - US 8/1/2011 \| published by: Mintel International Group Ltd. ... many to spend more time cooking and entertaining at home. Moreover, a growing number of Americans are expressing an interest in cooking, which is also helping to drive sales. However, the category is also fragmented ... \| read more...	$3,995.00
Casinos - US 1/1/2011 \| published by: Mintel International Group Ltd. ... gamble, men also are more likely to play poker with friends, bet on sports games, and enjoy the social aspects of gaming. This combination of characteristics indicates that establishing weekly or monthly poker leagues or ... \| read more...	$3,995.00
Sex Survey-2010 11/24/2010 \| published by: India Today Group Digital ... Love moment in the life of the modern Indian woman. Just as the lead character, Elizabeth Gilbert (Julia Roberts in the film) was asked by her Balinese healer to “pray for sex”, the survey finds ... \| read more...	$200.00
Consumer Targeting in Alcoholic Drinks: Effective marketing and innovation strategies by gender, age, price and occasion 8/25/2010 \| published by: Business Insights ... of emerging markets. Tackling both can be helped with smart consumer segmentations. Alcoholic drinks companies are using these to improve the targeting and take-up of their products, as well as to find the common ground ... \| read more...	$2,875.00
Brand Loyalty in Food and Drink and Irish Consumers' Growing Fondness for Own-label - Ireland 8/1/2010 \| published by: Mintel International Group Ltd. ... 39% of NI men, 52% of RoI women and 41% of NI women are purchasing more own-label products as a result of the recession (Source: Toluna, 2010). Moreover, with the exception of premium own-label products, ... \| read more...	$1,089.00
Barber Services in Indonesia 6/30/2010 \| published by: IBISWorld ... size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares. \| read more...	$500.00

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