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Hispanic Market: market research reports

According to the U.S. Census Bureau, the terms Hispanic (and Latino) refer to people “whose origins are from Spain, the Spanish-speaking countries of Central or South America, the Caribbean, or those identifying themselves generally as Spanish, Spanish-American, etc. Origin can be viewed as ancestry, nationality, or country of birth of the person or person’s parents or ancestors prior to their arrival in the United States.” Hispanics can be of any race.

There are more than 48 million Hispanics in the United States.

Latinos now account for 16% of the American population. The 32 million Latinos of Mexican origin account for around 66% of the Hispanic population. Hispanics accounted for more than half of all of the growth in the U.S. population that occurred between 2000 and 2009. Latinos also are expected to be responsible for more than half of the growth in the U.S. population between 2010 and 2015.

With an estimated buying power of $616 billion, Latinos of Mexican heritage represent the single most influential segment of the Hispanic market. Mexicans in the United States account for 59% of all Hispanic buying power. On a per capita basis, however, Cubans are the most affluent of the major Hispanic population segments. Their per capita buying power is substantially higher than that of Mexicans ($32,724 vs. $19, 426).

The vast majority (92%) of Hispanics under 18 were born in the United States as were about 47% of those 18 and over. Mexicans are most likely to be U.S.-born.More education leads to higher-paying jobs and increasing affluence among high-acculturation Latinos. High-acculturation Hispanics are more likely than their low-acculturation counterparts to work as managers and professionals (19% vs. 6%). They are twice as likely to have a household income of $75,000 or more (37% vs. 19%) and are much more likely to own their home (62% vs. 40%).

Hispanic Market market research reports and industry analysis

Hispanics and DIY Home Improvement - US - April 2013 4/1/2013 \| published by: Mintel International Group Ltd. ... needs for the home. The large, rapidly growing, and relatively youthful Hispanic population means that increases in their purchasing power will be extended throughout the near future, and that investment in gaining a Hispanic customer ... \| read more...	$3,995.00
Hispanic Consumers' Diet and Wellness - US - March 2013 3/1/2013 \| published by: Mintel International Group Ltd. ... Hispanics to search out foods and health services that can help manage illness. Hispanics are recognizing that too much fat and too many processed foods are jeopardizing their health. What healthy foods Hispanics are buying ... \| read more...	$3,995.00
Marketing to Hispanic Moms - US - February 2013 2/1/2013 \| published by: Mintel International Group Ltd. ... are not influencing Hispanic moms’ purchasing decisions. This begs the question: Do brands understand how Latina moms think and feel and are they delivering the right message, in the right place and in the right ... \| read more...	$3,995.00
Marketing to Hispanic Men - US - December 2012 12/1/2012 \| published by: Mintel International Group Ltd. ... to purchase clothing, food products, home electronics, and household products. However, advertising messages hold little sway over a majority of Hispanic men. This suggests that these messages lack relevancy, as many brands have done little ... \| read more...	$3,995.00
Hispanics and the Grocery Store Experience - US - December 2012 12/1/2012 \| published by: Mintel International Group Ltd. ... for less acculturated Hispanics to choose products, but in a more general sense acknowledges the culture of all Hispanics and fosters a more inclusive store atmosphere. Steps like these will likely help retailers attract more ... \| read more...	$3,995.00
Hispanic Foods and Beverages in the U.S., 5th Edition 11/27/2012 \| published by: Packaged Facts ... cuisine, or more accurately that its long-standing role in American cuisine has expanded to become irrepressibly evident. Hispanic foods and beverages appeal to a wide variety of consumers, from Spanish-only speakers to multicultural consumers and foodies to, ... \| read more...	$3,500.00
Hispanics and Household Products - US - November 2012 11/1/2012 \| published by: Mintel International Group Ltd. ... and having past experience with an item is the leading factor in what leads them to make a purchase. Cost is also a key factor, but Hispanics are less likely to ‘trade down’ to a ... \| read more...	$3,995.00
Consumer Lifestyles in Mexico 9/26/2012 \| published by: Euromonitor International ... young people is high. The lack of education and socio-economic factors affects consumer behaviour and spending habits. Pirated goods are common; the informal sector plays a major role and violence is a concern in parts ... \| read more...	$1,900.00
The 2012/13 Source Book of Multicultural Experts 9/1/2012 \| published by: Multicultural Marketing Resources ... and niche markets: African American, Asian American, Hispanic, among others; Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. ... \| read more...	$19.95
Consumer Payments in the U.S.: The Latino Market 8/27/2012 \| published by: Packaged Facts ... consumers with credit cards dropped 5%, while the number of non-Latinos with credit cards fell 7%. During this same period, however, the number of Latino cardholders increased 23%. Thus, the vibrant growth in the number ... \| read more...	$3,995.00
The Private Label Hispanic Consumer - US - August 2012 8/1/2012 \| published by: Mintel International Group Ltd. ... 2017, from nearly $1.2 trillion in 2012. Hispanic households are more likely than non-Hispanic households to have children. Hispanic families are also larger than non-Hispanic families, with multigenerational members of the same household consuming various ... \| read more...	$3,995.00
White Paper: Latinos as Name Brand Household Cleaner and Laundry Product Shoppers 7/10/2012 \| published by: Packaged Facts ... decade their spending on these products grew at a rate nearly three times faster than that of other households. On average, Latino households are 40% larger than other households, and they are much more likely ... \| read more...
White Paper: Latinos as Name Brand 7/10/2012 \| published by: Packaged Facts ... than 40%, nearly three times faster than among non-Latino consumers. By 2015 Latinos will make up 20% of 18- to 49-year-olds, an age group that is critically important to HBC marketers. The approach of Hispanic ... \| read more...
Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition 6/8/2012 \| published by: Packaged Facts ... With the rapid expansion of racial and ethnic minorities in the U.S. over the next ten years, ethnic health and beauty care product (EHBC) marketers have a fast growing target market. Hispanic, African-American, and Asian ... \| read more...	$3,995.00
Hispanics and Entertainment - US - June 2012 6/1/2012 \| published by: Mintel International Group Ltd. ... nearly $1.5 trillion by 2015. Hispanic households are more likely than non-Hispanic households to have children. Hispanic families are also larger than non-Hispanic families, with multigenerational members of the same household engaging in various forms ... \| read more...	$3,995.00
State of Cable and Digital Media 2012 Multicultural Edition 5/1/2012 \| published by: Horowitz Associates, Inc. Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. \| read more...	$12,000.00
Hispanics in the United States: Influences on Consumer Products Consumption Outlook to 2020 5/1/2012 \| published by: Kline & Company, Inc. ... in 2010, up by 9.7% from 281.4 million in 2000. While the country’s population has always consisted of diverse ethnicities and races, Hispanics and Asians have emerged as particularly fast-growing demographics. According to an analysis ... \| read more...	$5,000.00
Marketing to Multicultural Young Adults - US - May 2012 5/1/2012 \| published by: Mintel International Group Ltd. ... use of and attitudes towards technology. This report probes how the internet is shaping how young adults shop, socialize, work and communicate, examining how these vary by race and ethnicity. It also examines how these ... \| read more...	$3,995.00
State of Cable and Digital Media Multicultural 2012 4/1/2012 \| published by: Horowitz Associates, Inc. ... provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. This is THE definitive study about consumers ... \| read more...	$12,000.00
Hispanics and Non-alcohol Drinks - US 3/1/2012 \| published by: Mintel International Group Ltd. ... a key consumer group for non-alcoholic beverage companies to court. But Hispanics are not a homogenous group, and the types of non-alcoholic beverages they consume vary based on several demographic factors. Using results from both ... \| read more...	$3,995.00
Upscale Latino Consumers in the U.S. 2/1/2012 \| published by: Packaged Facts ... about the Hispanic market. Between 2000 and 2010 the number of Upscale Latino households more than doubled from 1.3 million to 2.9 million, and grew three times faster than the number of non-Latino Upscale Consumer ... \| read more...	$3,850.00
Hispanics and Convenience Stores - US 2/1/2012 \| published by: Mintel International Group Ltd. ... a key group for convenience stores (c-stores) to court. But Hispanics are not a homogenous group and the ways in which they shop at c-stores varies based on several factors. Using results from both the ... \| read more...	$3,995.00
Spotlight on Hispanics: Digital Camera Ownership and Usage 2/1/2012 \| published by: InfoTrends ... report will concentrate on the demographics and digital photography behaviors of Hispanic/Latino respondents. This report can help digital camera vendors better understand the practices and perceptions of Hispanic/Latino consumers and market their products more effectively. \| read more...	$3,995.00
The Afro-Caribbean Haircare Market 2011 2/1/2012 \| published by: Diagonal Reports Ltd. ... really happening in the global market, Diagonal Reports is always conducting in-depth interviews with beauty marketing channel experts somewhere around the world. These experts are representative of millions of beauty consumers and salon/spa visits worldwide. \| read more...	$3,920.00
Who's Buying by Race and Hispanic Origin, 7th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... major product and service categories: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for nonhousehold members, health care, household operations, shelter, transportation, and a chapter that looks at personal care, reading, education, ... \| read more...	$59.95

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