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Generation X: market research reports

To delineate Gen X by span of years can be a tricky proposition. Depending on the reasoning behind the designation, Generation X is said variously to have been born between the years 1961-1981; 1965-1978; or even 1958-1980. One can define “Generation X” as that cohort immediately following the baby boomers; today Xers fall between the ages of 25 and 40. Thus, the first Xers were born in 1965, the first post-WWII year in which fewer than 4 million babies first took breath (hence, the end of the “boom”).

The generation ends officially in 1980, giving it a sufficiently meaty 15-year span. Because birth rates continued to drop even after 1965, those in the X Generation number considerably fewer than their baby boomer predecessors; by the look of things, the generation that follows will outnumber them too. Of course, overlap of interests and values can be expected on both ends of the generational spectrum.

Generation X, that post-boomer cohort brought up on alienation, ennui, and sitcom reruns, has embraced the Internet with a passion, and has turned its frankly adult, yet resolutely youthful attention to pushing digital technology of all kinds to the limit—and then some. In virtually every facet of the Gen X life—from music and entertainment to job hunting, home buying, and childrearing—online, digital, and wireless technologies have grown integral to the performance of everyday tasks. People born between 1965 and 1980, though a much smaller cohort than their boomer and millennial neighbors, are exerting a tremendous force on media and technology markets, a force that increasingly links and integrates previously separate products and services.

Generation X market research reports and industry analysis

Consumers and The Economic Outlook - US - February 2013 2/1/2013 \| published by: Mintel International Group Ltd. ... the housing market, and are not relying on their homes to appreciate in value. What this means is that the household deleveraging process of the last few years is only the beginning. Consumers are now ... \| read more...	$3,995.00
Lifestage Marketing in Financial Services - US - January 2013 1/1/2013 \| published by: Mintel International Group Ltd. ... they expect the financial industry to help them reach those goals. The challenge for the industry is how to adapt to the requirements of the younger generation while still meeting the needs of their older ... \| read more...	$3,995.00
Consumer Behavior 2013 11/7/2012 \| published by: Richard K. Miller & Associates ... companies to maintain or expand their markets. Consumer Behavior 2013 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, ... \| read more...	$385.00
Generation X: Americans Born 1965 to 1976, 7th ed. 6/1/2012 \| published by: New Strategist Publications, Inc. ... small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their ... \| read more...	$69.95
Marketing to Multicultural Young Adults - US - May 2012 5/1/2012 \| published by: Mintel International Group Ltd. ... use of and attitudes towards technology. This report probes how the internet is shaping how young adults shop, socialize, work and communicate, examining how these vary by race and ethnicity. It also examines how these ... \| read more...	$3,995.00
Cosmeceuticals in the U.S, 6th Edition 4/20/2012 \| published by: Packaged Facts ... cosmeceutical sales suffered during the recession, but the going could have been tougher were it not for cosmeceuticals’ “little luxury” appeal and bang-for-the-buck ability to deliver curative and preventative benefits on top of cosmetic ones. ... \| read more...	$3,750.00
Consumer Behavior 2012 10/1/2011 \| published by: Richard K. Miller & Associates ... companies to maintain or expand their markets. Consumer Behavior 2012 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, ... \| read more...	$385.00
The American Marketplace: Demographics and Spending Patterns, 10th ed. 6/24/2011 \| published by: New Strategist Publications, Inc. ... you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, ... \| read more...	$89.95
Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets 4/7/2011 \| published by: Euromonitor International ... age alone. This new report examines the impact of age compression and age stretching on markets and suggests ways in which marketers can find new ways to identify, communicate and connect with consumers in the ... \| read more...	$900.00
Marketing to Gen X - US 4/1/2011 \| published by: Mintel International Group Ltd. ... they really do not want.” Additionally, more than half feel that “online advertising is especially annoying” (see the Attitudes Toward Advertising, Ethics, and Environment section). These generally negative attitudes toward advertising that are common among ... \| read more...	$3,995.00
Use-IT Trend Book 1/1/2010 \| published by: IDATE ... analysis in the form of development scenarios and identification of the key innovations to watch in 2010. Key questions What are the possible IT consumption growth scenarios between now and 2020? What sociological environment will ... \| read more...	$1,950.00
Beverage Trends: Culinary Trend Mapping Report 9/24/2009 \| published by: Packaged Facts ... result, consumers are able to find beverages to meet their specific needs. This is evidenced by tremendous industry growth. So just what kind of overarching needs are consumers looking to satisfy from beverages today? We've ... \| read more...	$2,640.00
Generation X: Americans Born 1965 to 1976, 6th ed. 7/1/2009 \| published by: New Strategist Publications, Inc. ... X is a vital part of the nation’s commerce and culture. They account for the largest share of the nation’s parents. Many were new homebuyers and got caught up in the housing bubble. How is ... \| read more...	$69.95
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition 3/1/2009 \| published by: Packaged Facts ... grew more than twice as fast as expenditures by non-Hispanic consumers. The impact of Latinos on American society will get even stronger over the coming decades. The 133 million Hispanics expected to be living in ... \| read more... Buy by the section \|	$3,030.00
Generational Market Research Bundle: Baby Boomers, Gen X and Gen Y 12/1/2008 \| published by: Packaged Facts ... featuring three critical demographics & lifestyles research studies . Each study provides a comprehensive collection of information, insight, and unique analysis not offered in any other single source, including: forecasts, demographic attitudes, spending trends, social ... \| read more...	$7,995.00
The Retirement Products Market for Baby Boomers and Generation X in the U.S. 10/20/2008 \| published by: Packaged Facts ... and government pension plans. However, IRAs and annuities posted the biggest compound annual growth rates. The United States is confronted with major issues that are shaping retirement planning and retirement products. A look at the ... \| read more... Buy by the section \|	$2,640.00
MarketLooks: Gen X 12/1/2006 \| published by: MarketLooks - Packaged Facts ... the U.S. Published: November 2006 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs . Reports published prior to July ... \| read more...	$399.00
Executive Summary: Gen X in the U.S. 11/1/2006 \| published by: Packaged Facts Executive Summaries ... and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise ... \| read more...	$500.00
Gen X in the U.S. 11/1/2006 \| published by: Packaged Facts ... on the one hand and Generation Y, or the 24-and-under set, on the other, these scrappy, fiercely independent adults, born between the years 1965 and 1980, have shaken off the slacker stereotype of old. Now ... \| read more... Buy by the section \|	$2,800.00
The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition 8/1/2005 \| published by: Packaged Facts ... Teens and the Simmons Adult National Consumer Surveys, the report allows marketers to key on the similarities and differences between kids approaching their late teens (15- to 17-year-olds) and young consumers entering adulthood (18- to ... \| read more... Buy by the section \|	$2,625.00
The Young Adult Market: Generation X Grows Up 7/1/2001 \| published by: Packaged Facts ... report begins with a comprehensive overview of the key demographic features of this influential consumer group, such as employment and income patterns and family structure, and then offers an assessment of the size and growth ... \| read more... Buy by the section \|	$1,399.00
Generation X Market 8/1/1996 \| published by: Packaged Facts ... Generation X provides detailed, up-to-date coverage of this mercurial market. Includes current demographic analysis of the generation, including population by age, racial composition, family and living arrangements; estimates of the market's size ($1.1 trillion in ... \| read more...	$1,375.00