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Gay & Lesbian Market Market Research Reports & Industry Analysis

The past decade has seen substantial improvements in the status of gay men and lesbians in the workplace and in society as a whole. Against this background of accelerating change, the most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of the value and validity of committed same-sex relationships—a modern social progress movement often called marriage equality. Since the mid-1990s public opinion has continually shifted toward favoring same-sex marriage, while the percentage of Americans supporting civil unions is at an all-time high.

California has the largest population of any single state and, unsurprisingly, also has the largest gay and lesbian population. Its projected 2.3 million gay and lesbian residents represent 15% of the U.S. gay and lesbian population as a whole. New York follows, with a gay and lesbian population of approximately 1.2 million. However, it is important to note that the distribution of the gay and lesbian population is not purely a coastal phenomenon. There are substantial gay and lesbian populations in states such as Texas, Illinois, Ohio and Georgia.

Same-sex couples are more likely to be found in large metropolitan areas. Around 40% of all same-sex couples live in the 15 largest metropolitan areas, compared to only 30% other households.

In addition to providing goods and services for gay and lesbian couples in conjunction with their wedding ceremonies and celebrations, marketers can benefit from targeting gay and lesbian family households, just as they do in the American consumer market as a whole. Census data show that roughly one in five (21%) same-sex couples have children under the age of 18 in the household. This means that a substantial number of gay and lesbian family households generate significant expenditures on children as well as on themselves.

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Gay & Lesbian Market Industry Research & Market Reports

  • Sex Toys Market in APAC 2016-2020

    ...toys include vibrators, rubber penises, sex dolls, sex furniture, and cock rings. Technavio’s analysts forecast the sex toys market in APAC to grow at a CAGR of 7.13% during the period 2016-2020. Covered in this ... Read More

  • In the margins or the mainstream? Future directions and innovations in providing inclusive accommodation and support for older LGBTI adults

    ...First, the authors within this issue identify fundamental concerns attached to ageing, housing and care in later life for LGBTI adults as a frequently neglected group in ageing research. Second, this collection of articles brings ... Read More

  • Critical Insights: LGBTQ Literature

    ...offer close and comp Please Note: This publisher is in a remote location. As such, it may take up to 4 business days before a hard copy order is able to be shipped from this ... Read More

  • The 2016 Report on Sex Toys: World Market Segmentation by City

    ...a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting ... Read More

  • Consumer Behavior 2015-2016

    ...used by companies tomaintain or expand their markets. Consumer Behavior 2015-2016 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of currentresearch and other information useful for retailers, marketers, advertisers, and ... Read More

  • Consumer Behavior 2014

    ...marketing techniques used by companies to maintain or expand their markets. Consumer Behavior 2014 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful ... Read More

  • The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition

    ...other forms of civil unions over the past decade is triggering an increase in the visible numbers of gay and lesbian family households and consequently an expanding market for consumer goods and services of all ... Read More

  • The 2009 Report on Sex Toys: World Market Segmentation by City

    ...as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major ... Read More

  • The Executive Summary: Gay and Lesbian Market in the U.S.

    ...and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise ... Read More

  • The Gay and Lesbian Market in the U.S.

    ...United States, whose buying power exceeded $660 billion in 2006. The first section of this 5th edition of the Packaged Facts report provides a demographic profile of the gay and lesbian population and includes analyses ... Read More

  • MarketLooks: The Gay and Lesbian Market in the U.S.

    ...Lesbian Market in the U.S. Published: February 2007 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs . Reports published ... Read More

  • The U.S. Gay and Lesbian Market, 4th Edition

    ...The first section of the report consists of an in-depth analysis of key characteristics of the gay and lesbian population, including age, income, and family structure. The next section provides an overview of gay and ... Read More

  • MarketLooks: Gay and Lesbian Market

    ...Lesbian Market, 4th Edition Published: October 2004 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs . Reports published prior ... Read More

  • MarketLooks: The Gay and Lesbian Market: New Trends, New Opportunities

    ...Lesbian Market: New Trends, New Opportunities Published: October 2002 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs . Reports ... Read More

  • The Gay and Lesbian Market: New Trends, New Opportunities, 3rd Edition

    ...leading practice in gay and lesbian marketing, the report provides an overview of key characteristics of the gay and lesbian population, including income levels and household structure. The report then assesses the current size and ... Read More

  • The Gay and Lesbian Market

    ...including income levels and household structure. The report then assesses the current size and projected growth of the market through 2004 and highlights key aspects of the shopping habits and consumption patterns of gay and ... Read More

  • MarketLooks: The U.S. Gay and Lesbian Market

    ...created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports. Compiled From: "The U.S. Gay and Lesbian Market" Abstract from full report: This completely updated report ... Read More

  • The Gay and Lesbian Market

    ...race, family size, educational attainment, employment, economic status, and political and religious affiliation. It covers shopping patterns, brand loyalty, and spending preferences for such products as alcoholic beverages, clothing, personal care items, electronic equipment, credit ... Read More