US: 800.298.5699
Int'l: +1.240.747.3093
 
Matching geography
Reports matching your search in:
 
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!
 

Gay & Lesbian Market: market research reports

The past decade has seen substantial improvements in the status of gay men and lesbians in the workplace and in society as a whole. Against this background of accelerating change, the most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of the value and validity of committed same-sex relationships—a modern social progress movement often called marriage equality.
Since the mid-1990s public opinion has continually shifted toward favoring same-sex marriage, while the percentage of Americans supporting civil unions is at an all-time high.

California has the largest population of any single state and, unsurprisingly, also has the largest gay and lesbian population. Its projected 2.3 million gay and lesbian residents represent 15% of the U.S. gay and lesbian population as a whole. New York follows, with a gay and lesbian population of approximately 1.2 million. However, it is important to note that the distribution of the gay and lesbian population is not purely a coastal phenomenon. There are substantial gay and lesbian populations in states such as Texas, Illinois, Ohio and Georgia.

Same-sex couples are more likely to be found in large metropolitan areas. Around 40% of all same-sex couples live in the 15 largest metropolitan areas, compared to only 30% other households.

RSS Feeds

Gay & Lesbian Market market research reports and industry analysis

Consumer Behavior 2014
1/1/2014 | published by: Richard K. Miller & Associates
... marketing techniques used by companies to maintain or expand their markets. Consumer Behavior 2014 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful ...  |  read more...
$385.00
The 2013/14 Source Book of Multicultural Experts
7/31/2013 | published by: Multicultural Marketing Resources
... guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical) and niche market area of expertise including ...  |  read more...
$19.95
The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition
7/1/2010 | published by: Packaged Facts
... other forms of civil unions over the past decade is triggering an increase in the visible numbers of gay and lesbian family households and consequently an expanding market for consumer goods and services of all ...  |  read more...
$3,195.00
Marketing to LGBTs - US
4/1/2010 | published by: Mintel International Group Ltd.
... could be as good for the states and trade areas that legalize as it is for LGBTs seeking equal rights. Note for instance that the Williams Institute published a report in December 2009 that legalizing ...  |  read more...
$3,995.00
The 2009 Report on Sex Toys: World Market Segmentation by City
5/1/2009 | published by: Icon Group International, Inc.
... as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major ...  |  read more...
$795.00
The Executive Summary: Gay and Lesbian Market in the U.S.
2/1/2007 | published by: Packaged Facts Executive Summaries
... and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise ...  |  read more...
$500.00
MarketLooks: The Gay and Lesbian Market in the U.S.
2/1/2007 | published by: MarketLooks - Packaged Facts
... Lesbian Market in the U.S. Published: February 2007 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs . Reports published ...  |  read more...
$399.00
The Gay and Lesbian Market in the U.S.
2/1/2007 | published by: Packaged Facts
... United States, whose buying power exceeded $660 billion in 2006. The first section of this 5th edition of the Packaged Facts report provides a demographic profile of the gay and lesbian population and includes analyses ...  |  read more...
$3,500.00
The U.S. Gay and Lesbian Market, 4th Edition
10/1/2004 | published by: Packaged Facts
... The first section of the report consists of an in-depth analysis of key characteristics of the gay and lesbian population, including age, income, and family structure. The next section provides an overview of gay and ...  |  read more...
$2,625.00
MarketLooks: Gay and Lesbian Market
9/1/2004 | published by: MarketLooks - Packaged Facts
... Lesbian Market, 4th Edition Published: October 2004 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs . Reports published prior ...  |  read more...
$299.00
MarketLooks: The Gay and Lesbian Market: New Trends, New Opportunities
10/9/2002 | published by: MarketLooks - Packaged Facts
... Lesbian Market: New Trends, New Opportunities Published: October 2002 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs . Reports ...  |  read more...
$299.00
The Gay and Lesbian Market: New Trends, New Opportunities, 3rd Edition
10/1/2002 | published by: Packaged Facts
... leading practice in gay and lesbian marketing, the report provides an overview of key characteristics of the gay and lesbian population, including income levels and household structure. The report then assesses the current size and ...  |  read more...
$1,500.00
The Gay and Lesbian Market
6/1/2000 | published by: Packaged Facts
... including income levels and household structure. The report then assesses the current size and projected growth of the market through 2004 and highlights key aspects of the shopping habits and consumption patterns of gay and ...  |  read more...
$1,375.00
MarketLooks: The U.S. Gay and Lesbian Market
6/1/2000 | published by: MarketLooks - Packaged Facts
... created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports. Compiled From: "The U.S. Gay and Lesbian Market" Abstract from full report: This completely updated report ...  |  read more...
$399.00
The Gay and Lesbian Market
1/1/1995 | published by: Packaged Facts
... race, family size, educational attainment, employment, economic status, and political and religious affiliation. It covers shopping patterns, brand loyalty, and spending preferences for such products as alcoholic beverages, clothing, personal care items, electronic equipment, credit ...  |  read more...
$1,375.00
 
Our Clients