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Financial: market research reports

The three most important variables in real estate are location, location and location. For business, demographics tells you where your customers are, who they are, and what they want, making it the ‘location’ of business. Demographics is a way to describe the characteristics of human population. Widely used in public policy, marketing and sociology, demographics data is the life’s blood of a wide variety of users: from presidential campaigns looking to get out the vote to a mom and pop ice cream store hoping to target advertising to an area with a large number of children.

Detailed demographics data is invaluable, but can be difficult to come by. It allows an organization or business to specifically target segments of the population with advertising or messaging tailored to elicit a response based on age, gender, hobbies, socio-economic status, race, ethnicity, and past purchasing habits. Accurate demographic data will allow for higher return on investment and avoid wasted resources by focusing attention to where it will be most effective, but polling is costly and time consuming, placing it outside of the realm of possibility for most businesses.

The reports in the MarketResearch.com Demographics Category represent powerful tools, available to assist organizations in better understanding their current and prospective customer base. They break down marketing trends, purchasing habits, and future trends based on the many factors listed above, as well as region, country and religion. Combining these factors, you will be able to gain invaluable insight into who your customers are, as well as who they could be in the future.

Financial market research reports and industry analysis

ICT Spend Predictions in Medium-sized US Financial Market Institutions - Estimated ICT budget breakdowns in 2013 5/17/2013 \| published by: Kable ... areas of enterprise ICT spend, namely hardware, software, IT services, telecommunications and consulting. Summary Why was the report written? This report presents the output from Kable’s ICT spend prediction statistical model, a log-linear regression model ... \| read more...	$495.00
Vendor Assessment: Specialist Enterprise Social Software Players — Making the Financial Enterprises Social 5/6/2013 \| published by: IDC ... respect to financial institutions, and the ability to service customers within this region. "With social enterprise applications offering considerable promise in the form of enhanced collaboration and communication, there is burgeoning interest in social technology ... \| read more...	$4,500.00
Consumer Lifestyles in Thailand 4/17/2013 \| published by: Euromonitor International ... gap in income equality – 66% of the population live in slums outside of Bangkok or in rural areas while the number of Thai millionaires is growing - most consumers remain confident about the personal ... \| read more...	$1,900.00
Multicultural Marketing for Financial Services - Canada - April 2013 4/1/2013 \| published by: Mintel International Group Ltd. ... that place a lot of emphasis on education, and may have the added advantage of increasing the level of trust.” – Susan Menke, Senior Financial Services Analyst Some questions answered in this report include: What ... \| read more...	$3,995.00
PPA - King Abdullah Financial District - Riyadh - Construction Project Profile 3/27/2013 \| published by: World Market Intelligence ... funding, gives a full project description, as well as information on contracts, tendering and key project contacts. The PPA - King Abdullah Financial District - Riyadh - Construction Project Profile is part of World Market ... \| read more...	$75.00
Tomorrow’s Big Spenders: The Global Student Market 2/1/2013 \| published by: Euromonitor International ... budget, their combined purchasing power is impressive and brands are keen to capture the loyalty of these future big spenders as they become consumers in their own right. This report examines global student behaviour and ... \| read more...	$2,600.00
CHILDWISE Monitor Report 2012-13 - Money 1/14/2013 \| published by: Childwise ... and key behaviour, now in its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's income \| read more...	$300.00
Consumer Lifestyles in the United Arab Emirates 1/3/2013 \| published by: Euromonitor International ... luxurious lifestyle. Although consumerism is returning, people have learned to be more discerning, shifting their focus from making too many purchases to buying products high in quality and reliability. Euromonitor's Consumer Lifestyles in the United ... \| read more...	$1,900.00
Lifestage Marketing in Financial Services - US - January 2013 1/1/2013 \| published by: Mintel International Group Ltd. ... they expect the financial industry to help them reach those goals. The challenge for the industry is how to adapt to the requirements of the younger generation while still meeting the needs of their older ... \| read more...	$3,995.00
Mass Affluent and Financial Services - US - December 2012 12/1/2012 \| published by: Mintel International Group Ltd. ... whether these institutions can find the hooks most relevant to this group and grow their business in this newly—and now highly—sought-after segment.” – Robyn Kaiserman, Financial Services Industry Analyst Some questions answered in this report ... \| read more...	$3,995.00
Marketing to Baby Boomers - US - December 2012 12/1/2012 \| published by: Mintel International Group Ltd. ... adult children. Increases in human longevity necessitate greater funds to prevent outliving resources while increases in the occurrence of chronic conditions and rising medical costs mean more expenditure toward healthcare. Shifts in pension trends and ... \| read more...	$3,995.00
Evaluation of Financial Products in Private Banking 10/17/2012 \| published by: Timetric ... improve the revenues, assess needs and offer convenient, effective service to targeted, high yield accounts This report assesses the emerging opportunities available to both senior strategic staff and those at regional and branch level, looking ... \| read more...	$3,800.00
Business Strategy: 2012 U.S. Consumer Channel Preference Survey Results — Long Live the Branch 10/2/2012 \| published by: IDC ... as the channel that the highest percentage of individuals reported using when interacting with their financial institution. According to Marc DeCastro, research director for Consumer Banking, IDC Financial Insights, "What we have is a situation ... \| read more...	$4,500.00
Creating Female-Friendly Financial Services: Strategies, Opportunities and Lessons 8/7/2012 \| published by: Timetric ... the Middle East, South-East Asia and Australia to illustrate the various responses made by financial services companies to their respective female audiences. Summary The female financial services sector represents a profitable market still largely untapped ... \| read more...	$3,800.00
Brand Perceptions of Canadian Financial Institutions - August 2012 8/1/2012 \| published by: Mintel International Group Ltd. ... services brands and the customer experiences they provide. This report takes a closer look at those perceptions and how institutions can work to develop strategies that are more in line with their desired core branding ... \| read more...	$3,995.00
Marketing to Millennials - US - August 2012 8/1/2012 \| published by: Mintel International Group Ltd. ... preferences and overall market potential. Millennials are in large part the driving force behind incorporating more mobile and internet technology into every facet of American life, and push for a variety of social issues to ... \| read more...	$3,995.00
Managing Finances - Ireland - August 2012 8/1/2012 \| published by: Mintel International Group Ltd. ... are in severe difficulty. Only a minority have been entirely unaffected. This report looks at the various factors – both micro and macro – impacting upon Irish consumers' ability to effectively manage their personal finances. ... \| read more...	$1,030.00
Youth marketing for banks: peer recommendation and customer service 8/1/2012 \| published by: Youth Research Partners ... key questions: 1.Why is peer recommendation key in youth marketing? 2.What role do teens and students play in generating recommendation for banks? 3.How does customer service affect growth in terms of deposits and brand value? \| read more...	$250.00
White Paper: From Credit Cards to Debit 7/10/2012 \| published by: Packaged Facts ... budget constraints, consumer skittishness arising from job loss or fear of job loss, and the loss of net worth pursuant to the market crash of 2008, including a decline in home equity among many consumers. ... \| read more...
Consumer Lifestyles in Spain 7/9/2012 \| published by: Euromonitor International ... In addition, there seems to be little short-term relief from the very high level of unemployment. These and other factors are expected to significantly affect Spanish consumers’ behaviour in the coming months and years. Euromonitor's ... \| read more...	$1,900.00
Consumer Lifestyles in Nigeria 7/9/2012 \| published by: Euromonitor International ... and clothing. Regardless, they constitute the most optimistic group of consumers in Africa. Demand for a wider range of products is expected to rise in coming years as a result of increasing oil revenues and ... \| read more...	$1,900.00
Consumer Lifestyles in Pakistan 6/12/2012 \| published by: Euromonitor International ... to have a diet of low nutrition. More women joined the workforce in 2011, and net consumer savings rose compared to 2010. The year ended on a positive note, with consumers feeling more optimistic about ... \| read more...	$1,900.00
Consumer Lifestyles in Saudi Arabia 6/11/2012 \| published by: Euromonitor International ... and other leisure activities, shopping is a popular way to spend time and malls have become popular social venues. At the same time, measures taken to make women feel less marginalised are expected to affect ... \| read more...	$1,900.00
The Baby Boom: Americans Borns 1946 to 1964, 7th ed. 6/1/2012 \| published by: New Strategist Publications, Inc. ... Depression. The collapse and subsequent paralysis of the housing market has decimated the net worth of Boomers, millions of them on the brink of retirement. The seventh edition of The Baby Boom: Americans Born 1946 ... \| read more...	$69.95
The Millennials: Americans Born 1977 to 1994, 5th ed. 6/1/2012 \| published by: New Strategist Publications, Inc. ... 35 in 2012, and it includes a special supplement on the iGeneration children under age 16. The Millennial generation numbers 76 million and accounts for over 25 percent of the total population almost equal to ... \| read more...	$69.95

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