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College Market Market Research Reports & Industry Analysis

These comprehensive reports will help marketers and businesses understand these specific age groups and the opportunities they present for marketing. Reports address the demographic profile of current and future college students, overviews of marketing and promotional strategies for this population, including pros and cons for specific strategies, and reviews of consumer behavior. Reports are available that discuss the distinctive characteristics, purchasing power, and consumer behavior for specific groups, such as teenagers, the Internet Generation, millennials/Generation Y, and even Generation X. Reports include data on market segmentation, size and growth in US, UK, Europe, Asia and global markets, and many have tables and charts that are easy to extract and use for presentations or reports.
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College Market Industry Research & Market Reports

  • Medical Imaging Market Segment Forecasts and Strategies of Leading Suppliers

    ...region and modality. Review of the U.S. and international technological, regulatory, economic, demographic and social trends with potentially significant impact on the diagnostic imaging industry during the next five years. Analysis of major geographic regions, ... Read More

  • Marketing to the iGeneration - US - April 2016

    ...marketers need to pay closer attention to this generation’s priorities and how their behavior differs from the dominant Millennials." - Fiona O'Donnell, Category Manager - Multicultural, Lifestyles, Leisure and Travel This report discusses differences that ... Read More

  • Teens, College Students and Finance - US - May 2014

    ...college students is projected to shrink, and many of them aren’t interested in financial topics, anyway. Reaching them will require meeting them where they are, meaning that institutions need to adopt new methods of communications ... Read More

  • Increasing youth loyalty for auto brand

    ...auto industry. The briefing look at 3 main areas: 1.What is the true value of the youth market? 2.What is youth loyalty based on? 3.Who do auto brands need to involve to generate brand loyalty? Read More

  • Collegiate Gen Y Eating: Culinary Trend Mapping Report

    ...an eye on nutrition and the health of the planet. These attributes haven’t changed and over time we’ve been able to see more clearly how they are playing out and strategically assess their future impact ... Read More

  • Millennials in the U.S.

    ...back to their parents’ home and married and unmarried couples with and without kids. Gen-Y consumers encompass college grads with high-paying full-time jobs and credit cards and bank accounts as well as those struggling with ... Read More

  • Millennials in the U.S.: Trends and Opportunities Surrounding Gen-Y Adults

    ...while those with jobs are most likely to have been asked at some point during the recession to work fewer hours, switch to part-time employment or agree to have their pay cut. Yet, paradoxically, survey ... Read More

  • The Young Urban Consumer: How Hip-Hop Culture Affects the Lifestyle and Buying Decisions of 12- to 34- Year Olds

    ...15- to 29-year-olds who connect with hip-hop music. This expanded and updated 2008 report provides an in-depth view of how hip-hop culture continues to influence the lifestyle and buying decisions of Young Urban Consumers as ... Read More

  • The U.S. Youth Market : Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds

    ...profile of the youth population and includes forecasts of the purchasing power of key segments of the youth market through 2007. Simmons Market Research Bureau and U.S. government consumer expenditures data are used to present ... Read More

  • MarketLooks: The U.S. Market For Young Adults: The Women's Segment

    ...that you need. MarketLooks for market research reports published prior to May 2001 are available in PowerPoint(R) format. This allows you to easily extract text, charts and tables for use in presentations and internal company ... Read More

  • The Young Adult Market: Generation X Grows Up

    ...report begins with a comprehensive overview of the key demographic features of this influential consumer group, such as employment and income patterns and family structure, and then offers an assessment of the size and growth ... Read More

  • MarketLooks: The U.S. Market For Young Adults

    ...that you need. MarketLooks for market research reports published prior to May 2001 are available in PowerPoint(R) format. This allows you to easily extract text, charts and tables for use in presentations and internal company ... Read More

  • MarketLooks: The U.S. College Market

    ...created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports. Compiled From: "The U.S. College Market" Abstract from full report: This new Packaged Facts report provides ... Read More

  • The U.S. College Market

    ...million full-time students at four-year colleges and universities. The report offers a thorough analysis of the demographic characteristics of the college population, including geographic distribution, family income, employment patterns, ethnicity, and values and attitudes. Factors ... Read More

  • The U.S. Urban Youth Market: Targeting the Trendsetters

    ...more than 40 million 12- to 24-year-olds living in metropolitan areas of the United States. This fast-growing market is important in its own right because of the increasing purchasing power of the teens and young ... Read More

  • MarketLooks: The U.S. Urban Youth Market - Overview

    ...created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports. Compiled From: "The U.S. Urban Youth Market: Targeting the Trendsetters" Abstract from full report: This new ... Read More

  • MarketLooks: The U.S. Urban Youth Market - Young Adults

    ...created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports. Compiled From: "The U.S. Urban Youth Market: Targeting the Trendsetters" Abstract from full report: This new ... Read More

  • Marketing to the Internet Generation

    ...have grown up with the Internet for all or a significant part of their lives. The report analyzes the distinctive characteristics of the Internet Generation, including their life experiences, values, consumer behavior and media usage. ... Read More

  • MarketLooks: Marketing to the Internet Generation: Overview

    ...created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports. Compiled From: "Marketing to the Internet Generation" Abstract from full report: This completely new Packaged Facts ... Read More

  • MarketLooks: Marketing to the Internet Generation: The College Segment

    ...created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports. Compiled From: "Marketing to the Internet Generation" Abstract from full report: This completely new Packaged Facts ... Read More

  • College Market

    ...students understandably are a hot target group for marketers running the gamut from apparel and automobiles to computers and credit cards. Highlighted in this study are major trends in marketing, such as marketers' heavy reliance ... Read More