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Children: market research reports

The population of children in the U.S., defined as boys and girls ages 0- to 11-year-olds totaled 50.5 million in 2011. The kids population is expected to increase to 55.9 million in 2021, and to grow to 59.1 million in 2031. Early on in this 20-year span, the population of 0-5 year olds will be larger than that of 6-11 year olds; however, by the end of the period, as the younger group ages, the groups will reach close to parity.

Since 1970 the proportion of children under the age of 18 who are living with both parents has declined significantly. However, a substantial majority of 0- to 11-year-olds still live in two-parent households. Asian kids (85%) are most likely to be living with both parents while black kids (34%) are least likely.

Between 1994 and 2006, an increasing percentage of children in married-couple families had a parent staying at home rather than working. The proportion of children with a stay-at-home parent grew from 23% to 28% during this period.

Today’s kids are on the cutting edge of the digital revolution. They move seamlessly from sitting in front of Saturday morning TV to watching video on their PCs and downloading music on their mobile phones. They shift effortlessly from playing with traditional toys and dolls in the physical world to creating avatars they can use to live and play in virtual worlds.

Television still maintains its hold on kids and tweens. Nevertheless, the supremacy of television in the kids media market is under assault. Media and marketing executives are making major investments in multi-platform strategies based upon the premise that the primacy of kids television as a stand-alone medium will soon be over, if it has not already ended.

Children market research reports and industry analysis

The CHILDWISE Trends Report 2013 5/8/2013 \| published by: Childwise ... available as a separate, 30 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to 2012 on media ... \| read more...	$475.00
Children's Homes (UK) - Industry Report 3/18/2013 \| published by: Plimsoll Publishing Ltd. ... EDUCATION LTD and CASTLE HOMES LTD. This report covers activities such as challenging behaviour, education, care homes, learning difficulties, residential care and includes a wealth of information on the financial trends over the past four ... \| read more...	$525.00
Kids OnTrack (January 2013 )- Kids aged 4-12 top 10 trends lists across Media, Lifestyle & Leisure 2/25/2013 \| published by: Swapit ... 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date with the latest trends in ... \| read more...	$700.00
Parents' Attitudes Toward Kids' and Teens' Snacking - US - February 2013 2/1/2013 \| published by: Mintel International Group Ltd. ... consumer may feel more pressure to reduce snacking and eat more healthy snacks.” – Sarah Day Levesque, Food Analyst Some questions answered in this report include: How can companies balance affordability with other demands? How can ... \| read more...	$3,995.00
Child Abuse Global Clinical Trials Review, H1, 2013 1/31/2013 \| published by: GlobalData ... and data relating to the clinical trials on Child Abuse. It includes an overview of the trial numbers and their recruitment status as per the site of trial conduction across the globe. The databook offers ... \| read more...	$2,500.00
The CHILDWISE Monitor Report 2012-13 1/14/2013 \| published by: Childwise ... United Kingdom were interviewed in depth on a range of topics. The 2012/2013 Monitor Survey covers: Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming, uploading material, Internet multi tasking ... \| read more...	$2,550.00
CHILDWISE Monitor Report 2012-13 - Mobile Phones 1/14/2013 \| published by: Childwise ... its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's ownership and use of mobile phones \| read more...	$650.00
CHILDWISE Monitor Report 2012-13 - Music 1/14/2013 \| published by: Childwise ... key behaviour, now in its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's music listening \| read more...	$500.00
CHILDWISE Monitor Report 2012-13 - Reading 1/14/2013 \| published by: Childwise ... key behaviour, now in its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's reading habits \| read more...	$500.00
CHILDWISE Monitor Report 2012-13 - Children's Equipment 1/14/2013 \| published by: Childwise ... its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's ownership of different items of equipment \| read more...	$300.00
CHILDWISE Monitor Report 2012-13 - Computers and the Internet 1/14/2013 \| published by: Childwise ... more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's ownership and use of computers, and their use of the Internet. \| read more...	$800.00
CHILDWISE Monitor Report 2012-13 - Games Consoles 1/14/2013 \| published by: Childwise ... its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's ownership and use of games consoles \| read more...	$650.00
CHILDWISE Monitor Report 2012-13 - Media Multi Tasking 1/14/2013 \| published by: Childwise ... year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's multi tasking of the different media they use \| read more...	$300.00
CHILDWISE Monitor Report 2012-13 - Money 1/14/2013 \| published by: Childwise ... and key behaviour, now in its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's income \| read more...	$300.00
CHILDWISE Monitor Report 2012-13 - Children's Purchasing 1/14/2013 \| published by: Childwise ... and key behaviour, now in its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's spending \| read more...	$500.00
CHILDWISE Monitor Report 2012-13 - Sport and Activities 1/14/2013 \| published by: Childwise ... in its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's participation in sports and activities \| read more...	$500.00
CHILDWISE Monitor Report 2012-13 - The London 2012 Olympics 1/14/2013 \| published by: Childwise ... nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's evaluation of the London 2012 Olympic Games \| read more...	$300.00
CHILDWISE Monitor Report 2012-13 - Careers and Education 1/14/2013 \| published by: Childwise ... year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on 11-16 year old children's views about continuing education and future careers \| read more...	$300.00
The 2013 Import and Export Market for Children’s Toys and Indoor Games in Europe 1/1/2013 \| published by: Icon Group International, Inc. ... these imports? How much do the imports of children’s toys and indoor games vary from one country to another in Europe? Do exporters serving the market in Europe have similar market shares across the importing ... \| read more...	$325.00
Back-to-School Shopping - US - January 2013 1/1/2013 \| published by: Mintel International Group Ltd. ... school supplies. As tablet computers and similar devices take a more prominent role in delivering education, retailers of traditional school supplies may feel a decrease in the demand for ‘old-school’ supplies such as notebooks and ... \| read more...	$3,995.00
The 2013 Import and Export Market for Children’s Toys and Indoor Games in Latin America 1/1/2013 \| published by: Icon Group International, Inc. ... value of these imports? How much do the imports of children’s toys and indoor games vary from one country to another in Latin America? Do exporters serving the market in Latin America have similar market ... \| read more...	$325.00
The 2013 Import and Export Market for Children’s Toys and Indoor Games in Oceana 1/1/2013 \| published by: Icon Group International, Inc. ... these imports? How much do the imports of children’s toys and indoor games vary from one country to another in Oceana? Do exporters serving the market in Oceana have similar market shares across the importing ... \| read more...	$325.00
Attitudes Toward Kids' and Teens' Snacking - US - November 2012 11/1/2012 \| published by: Mintel International Group Ltd. ... continuing to put pressure on manufacturers. Therefore, by proactively developing new products with healthier nutritional profiles, companies have an opportunity to gain consumer trust, in addition to potentially avoiding any extra monetary expense that would ... \| read more...	$3,995.00
Marketing to Kids - US - October 2012 10/1/2012 \| published by: Mintel International Group Ltd. ... for products that are not seen as beneficial for kids. Aside from this key issue, marketers can look at social, demographic, health, and technology trends to help guide their efforts. For example, obesity and childhood ... \| read more...	$5,993.00
CHILDWISE MONITOR Special Report 2012 - Children's Cross Media Activity 9/18/2012 \| published by: Childwise ... what it is that motivates them as they use multiple channels The report builds on, and explores questions sparked off by statistical data presented in our annual CHILDWISE Monitor Children’s enthusiastic embrace of new media ... \| read more...	$825.00

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