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Age Industry Research & Market Reports

  • Youth and Mobile Music Services

    ...plethora of music apps offer a richer, more interactive music experience. What is the revenue opportunity for mobile operators from music and how do they successfully build a music offering for their young customers? This ... Read More

  • Youth, Mobile and Influence

    ...key to acquiring new customers and preventing churn. This report answers the following key questions on youth, mobile and influence: 1. Why is influence important for handset sales? 2. Who drives influence and where does ... Read More

  • Win Hearts and Minds of Customers

    ...hearts and minds of customers. What we have found is that winning the hearts and minds of customers has less to do with product features and more to do with emotional appeal of the brand. ... Read More

  • Youth and Handset Pricing

    ...approach of cheap handset models help the brand win the youth market? What do youth look for when they make a handset purchase decision? How can brands retain their young customers when their contract expires ... Read More

  • Youth Strategy: HTC, Motorola, Sony

    ...and RIM. The growth of smartphone has allowed new players like HTC, ZTE, LG and Huawei to grab a slice of the market as well. But the big question for all brands remains the same: ... Read More

  • Identifying Brand Fans

    ...how they impact your business, debunk some of the myths on Fans prevalent in the industry and finally identify your Fans by age and gender groups. The briefing answers 5 key questions on Fans of ... Read More

  • The Disconnected Generation

    ...have been called the Disconnected Generation. This report looks into the increasing number of thin connections youth have today, why they seek a social over an efficient experience in every aspect of their life, and ... Read More

  • Youth and Prepaid Market

    ...prepaid plans instead of having to rely on family contracts where handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in ... Read More

  • Marketing Metrics for Mobile Brands

    ...effectiveness of their marketing campaigns. Is it enough to measure brand awareness and recall before and after a campaign to deem the campaign a success? Are the existing metrics there to pat each other on ... Read More

  • Youth, Mobile and Retail

    ...plan. Additionally, the ability to access information via smartphone when inside a retail store has changed young people's shopping behavior. They are no longer reliant on store employees to make decisions but can connect with ... Read More

  • Active & Passive Communication

    ...Passive communication also extends to digital technology e.g. use of emoticons in SMS Marketing and innovation have always focused more on active communication believing in the myth that active communication shapes people's opinions and behavior. ... Read More

  • Youth and Mobile Operators

    ...how operators can effectively acquire youth customers and earn their loyalty. We also cover new revenue opportunities for operators in the youth market and latest youth trends in mobile messaging, gaming, shopping, social media & ... Read More

  • Youth and Mobile Pricing

    ...a) Trends in mobile spending by age & location, b) Trends in Prepaid vs Postpaid spending, and c) Trends in mobile apps & VAS spending 2. PRICING INFLUENCE ON PURCHASE AND LOYALTY The 3 ways ... Read More

  • Teens and the Future of Social Media

    ...adult consumers. Today, teens are shaping the future of Social Media on their smartphones. To understand how we will be using these services in the future, we need to look at how teens are using ... Read More

  • Brands, Fans and Emotion

    ...relevant. However, real Fans cannot be bought with cheap discounts or created overnight with the launch of a new feature rich, state-of-the-art product. Find out how people become Fans of a brand over their lifetime. Read More

  • Growing Up Analog The Importance Of Offline In A Digital World

    ...youth use technology and social media to meet friends offline. This report challenges the myth of the young digital native to reveal why youth seek offline spaces and what does this mean to your brand. ... Read More

  • Youth and Mobile Shopping

    ...key questions: 1.How can retailers and mobile providers make mobile shopping appeal to youth? 2.What exactly do youth want from the social aspect of mobile apps? 3.How and why do youth engage in mobile shopping/purchase? Read More

  • Retail for Mobile Brands

    ...since the launch of Apple Stores, retail has been redefined not only as an outlet to sell products but also a social space where young people connect with other youth and discover products. The briefing ... Read More

  • Influence and Purchase Decision

    ...viral on social media and what celebrities are talking about. Which are the key factors that mobile brands should pay attention to? How can this knowledge be used to develop and measure marketing efforts for ... Read More

  • Kids as Influencers - US - April 2014

    ...of the ‘traditional family’ as well as massive changes in how media is consumed. Marketers need to develop strategies with content that is not only targeted to a unique audience but delivered across the relevant ... Read More

  • Social Code & Youth Behavior

    ...miles away in London, 16 year old Phillipa Grogan told reporters that she’d rather give up her kidney than her phone. Such seemingly irrational behavior and claims from youth have a more scientific underpinning in ... Read More

  • Word of Mouth for Youth Acquisition

    ...acquisition managers need to rethink the traditional strategies that focused on advertising, discounts and distribution. Youth today listen to their friends and are influence by word of mouth. How can mobile operators leverage word of ... Read More

  • 15 Brands That Define The Future Of Mobile

    ...this going to affect handset brands, operator brands and mobile app developers? Which non-mobile brands are innovating to transform the mobile industry? The mobileYouth research team highlights the top 15 brands that lead the way ... Read More

  • Co-creation with Young Fans

    ...to treat youth as partners in the process instead of destinations. Mobile brands need engage youth not through ad campaigns target at them but using collaborative tools where they help young people tell their story ... Read More

  • Generation Tablet

    ...parents and professionals.People are using tablets to view videos, browse products and log on to Facebook with the TV in the background. It is increasingly vital for handset brands, operators, retailers, app developers to understand ... Read More

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