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African American Market: market research reports

With a population of 40 million and buying power approaching $1 trillion in 2010, African Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers. The historic election of the country’s first African-American president created a feeling of pride and a sense of empowerment among black Americans. In the face of daunting economic difficulties, African-American consumers are more positive than other Americans about their own personal financial situation and are more optimistic about the future of the American economy.

African Americans will continue to be a significant economic and political force in an increasingly multicultural American society. Although the Hispanic population is larger, there are more black households than Latino households (14.6 million vs. 13.4 million). While aggregate income is greater among Latinos, per capita income is 17% higher among blacks ($18,406 vs. $15,674), and the black population includes more people with a bachelor’s degree or more (4 million vs. 3.3 million).

African-American females account for 52.3% of the black population. The proportion of women in the black population is higher than that of non-Hispanic whites (51.5%), Hispanics (48.3%) and Asians (50.9%).

The 2008 American Community Survey of the Census Bureau found that blacks make up 12.4% of the population as a whole but 19.2% of Americans living in the principal cities of metropolitan areas. African Americans account for only 6.5% of those living in rural areas.

African-American households are about as likely as non-Hispanic white households to fall into the family category (63% vs. 65%). However, black family households are more likely to be households headed by unmarried women with children. Another characteristic of black households is that they are more likely to take the form of women living alone.

African American Market market research reports and industry analysis

Black Consumers' Diet and Wellness - US - March 2013 3/1/2013 \| published by: Mintel International Group Ltd. ... sedentary lifestyle. Creating awareness about the link between diet and food is the key to restoring wellness among this consumer groups. At the same time there is a need for OTC remedies that could help ... \| read more...	$3,995.00
Consumers and The Economic Outlook - US - February 2013 2/1/2013 \| published by: Mintel International Group Ltd. ... the housing market, and are not relying on their homes to appreciate in value. What this means is that the household deleveraging process of the last few years is only the beginning. Consumers are now ... \| read more...	$3,995.00
Black Consumers' Share of Wallet - US - January 2013 1/1/2013 \| published by: Mintel International Group Ltd. ... to rise. This means that Black household budgets are being shifted from discretionary categories such as apparel, entertainment, and personal care to cover more essential household expenses.” – Leylha Ahuile, Senior Multicultural Analyst Some questions ... \| read more...	$3,995.00
Consumer Behavior 2013 11/7/2012 \| published by: Richard K. Miller & Associates ... companies to maintain or expand their markets. Consumer Behavior 2013 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, ... \| read more...	$385.00
Snack Preferences of the Black Consumer - US, September 2012 9/1/2012 \| published by: Mintel International Group Ltd. ... array of salty/savory snacks and sweet snacks. Brand and flavor preference trump price, suggesting a high level of loyalty to the snack products Black consumers prefer. At the same time, consumption of calorie-controlled packs is ... \| read more...	$3,995.00
The 2012/13 Source Book of Multicultural Experts 9/1/2012 \| published by: Multicultural Marketing Resources ... and niche markets: African American, Asian American, Hispanic, among others; Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. ... \| read more...	$19.95
Blacks and Entertainment - US - July 2012 7/1/2012 \| published by: Mintel International Group Ltd. ... trillion by 2015. Black consumers spend their leisure time in a variety of ways, some common and some more non-traditional (as do all ethnic groups). They exhibit stronger preferences for a specific set of activities ... \| read more...	$3,995.00
Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition 6/8/2012 \| published by: Packaged Facts ... With the rapid expansion of racial and ethnic minorities in the U.S. over the next ten years, ethnic health and beauty care product (EHBC) marketers have a fast growing target market. Hispanic, African-American, and Asian ... \| read more...	$3,995.00
Marketing to Black Parents - US - May 2012 5/1/2012 \| published by: Mintel International Group Ltd. ... trillion by 2015. Black households are more likely than White households to have children but less likely so than Asian or Hispanic households. This is not the only differentiator when it comes to parents of ... \| read more...	$3,995.00
State of Cable and Digital Media 2012 Multicultural Edition 5/1/2012 \| published by: Horowitz Associates, Inc. Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. \| read more...	$12,000.00
Blacks and Non-Alcoholic Beverages - US - April 2012 4/2/2012 \| published by: Mintel International Group Ltd. ... trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the primary drivers behind this increasing purchasing power. Blacks are becoming an increasingly influential consumer group, and with their higher-than-average consumption of ... \| read more...	$3,995.00
State of Cable and Digital Media Multicultural 2012 4/1/2012 \| published by: Horowitz Associates, Inc. ... provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. This is THE definitive study about consumers ... \| read more...	$12,000.00
UK Afro Caribbean Haircare Market 2011 2/28/2012 \| published by: Diagonal Reports Ltd. ... MARKET SIZE, TRENDS & SALES VARIATIONS This section sets out data on the size of the UK ethnic haircare market and identifies trends and variations, both current and future. SECTION 3 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC ... \| read more...	$3,920.00
Blacks and Convenience Stores - US 2/1/2012 \| published by: Mintel International Group Ltd. ... any other ethnic group, with Black men being the most active c-store visitors. Mintel also found that Black teens frequent c-stores more often than the average respondent, demonstrating that Blacks of all ages are prime ... \| read more...	$3,995.00
FOCUS: African American 2011 10/10/2011 \| published by: Horowitz Associates, Inc. In this highly competitive multichannel and increasingly digital environment, understanding the African American market in all its complexity and potential will be essential for successful programming, marketing, acquisition and retention of these valuable customers. \| read more...	$6,500.00
Consumer Behavior 2012 10/1/2011 \| published by: Richard K. Miller & Associates ... companies to maintain or expand their markets. Consumer Behavior 2012 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, ... \| read more...	$385.00
Blacks and Food: Breakfast, Baking, and Beverages - US 9/1/2011 \| published by: Mintel International Group Ltd. ... special occasions. Based on the deep-fried dishes of the South, soul food is in part to blame for the higher than average rates of obesity and related diseases among African Americans. As of 2009, the ... \| read more...	$3,995.00
Media Consumption by the Black Consumer - US 7/1/2011 \| published by: Mintel International Group Ltd. ... rise and is expected to climb to $1.1 trillion by 2014. Higher education levels, and the resulting higher-paying jobs, are the primary drivers behind this increasing purchasing power. With the economic impact of African-Americans continuing ... \| read more...	$3,995.00
Black Haircare Market South Africa 2011 7/1/2011 \| published by: Diagonal Reports Ltd. ... really happening in the global market, Diagonal Reports is always conducting in-depth interviews with beauty marketing channel experts somewhere around the world. These experts are representative of millions of beauty consumers and salon/spa visits worldwide. \| read more...	$3,920.00
Who We Are: Blacks, 2nd ed. 6/1/2011 \| published by: New Strategist Publications, Inc. ... labor force status, living arrangements, population, spending, time use, and wealth. In addition to detailed 2010 census counts of the numbers of blacks nationally and by state and metropolitan area, Who We Are: Blacks includes ... \| read more...	$89.95
The Diet of the Black Consumer - US 5/1/2011 \| published by: Mintel International Group Ltd. ... Americans and obesity have revealed that Black respondents tend to view themselves and their dietary choices as better than they actually are. If Black consumers don’t believe that they are overweight or obese, or gain ... \| read more...	$3,995.00
State of Cable and Digital Media Multicultural 2011 5/1/2011 \| published by: Horowitz Associates, Inc. ... and culturally relevant content. Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. \| read more...	$12,000.00
Blacks and Personal Care - US 3/1/2011 \| published by: Mintel International Group Ltd. ... Hispanic populations increase while the White population ages, personal care marketers will be required to create products and messages that are relevant to this fast-growing consumer group. This will include the use of models, characters, ... \| read more...	$3,995.00
The 2011-2016 World Outlook for Ethnic Hair Care Products 1/20/2011 \| published by: Icon Group International, Inc. ... country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using ... \| read more...	$795.00
Marketing Health to Blacks and Hispanics - US 1/1/2011 \| published by: Mintel International Group Ltd. ... November 2010 report, Williams says that “Socioeconomic status is a stronger predictor of variations in health than cigarette smoking,” adding that racially segregated neighborhoods come with under-resourced schools, few job opportunities, and depressed income levels. ... \| read more...	$3,995.00

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