US: 800.298.5699
Int'l: +1.240.747.3093
 
Matching geography
Reports matching your search in:
 
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!
 

Television Advertising Market Research Reports & Industry Analysis

RSS Feeds

Television Advertising Industry Research & Market Reports

  2    
Growing Presence of Media in India
7/1/2013 | published by: Gyan Research and Analytics Pvt. Ltd.
... platforms, technological innovations, improved content variety and encouraging regulatory schemes. The growth trajectory of the industry has been quite steady, rising to INR X billion (USD X billion) in 2012, up by X percent from ...  |  read more...
USD 250
Advertising – Australia – a snapshot (2012)
10/29/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
The Survey of College Marketing Programs, 2013 Edition
11/1/2012 | published by: Primary Research Group
... Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the ...  |  read more...
USD 198
Political Advertising: The Flood of 2012
3/1/2012 | published by: Borrell Associates Inc.
... U.S. history. The charts detail political advertising by source (presidential candidates, U.S. Senate, U.S. House, State/Local and Issues and PACS) per-voter spending trends, and how certain media will benefit. Broadcast TV is likely to get ...  |  read more...
USD 995
Advertising – Chile – a snapshot (2011)
10/3/2011 | published by: Mintel - Snapshots
... the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size for ...  |  read more...
USD 600
Advertising – India – a snapshot (2013)
12/10/2013 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in India ...  |  read more...
USD 600
Advertising – Indonesia – a snapshot (2013)
12/10/2013 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in Indonesia ...  |  read more...
USD 600
Global Digital Media - Advertising and Marketing in the Digital Age
12/14/2013 | published by: Paul Budde Communication Pty Ltd
... advertising spending. In 2014 the advertising sector is focused on the future opportunities offered by multi-screen developments. In other words, a cross-marketing approach involving multiple devices including TV, touchscreen tablets, computers, laptops, mobile phones etc. ...  |  read more...
USD 115
China Advertising Industry Report, 2013
7/1/2013 | published by: Research in China
... the Chinese traditional media kit (television, radio, newspapers and outdoor) advertising market witnessed a tiny year-on-year increase of 4.5% in 2012, touching its lowest level in the recent five years, of which, newspaper advertising reached ...  |  read more...
USD 1,800
Marketing to Kids - US - October 2012
10/1/2012 | published by: Mintel International Group Ltd.
... for products that are not seen as beneficial for kids. Aside from this key issue, marketers can look at social, demographic, health, and technology trends to help guide their efforts. For example, obesity and childhood ...  |  read more...
USD 15,980
Global TV and OTT Video Advertising - 6th Edition
9/1/2013 | published by: Informa Media and Telecom
... pass the US$200 billion mark in 2018 and, in the same year, the UK will be overtaken as Europe’s biggest advertising market. In this research, Informa provides historic data and forecasts for the huge television ...  |  read more...
USD 1,752
Global TV and Online Video Advertising Forecasts – 5th edition
11/1/2012 | published by: Informa Media and Telecom
... for a 4.1% global increase, a relatively modest gain, particularly given that 2012 is one of the much-anticipated “quadrennial” years which feature a US Presidential election and a Summer Olympics (with the London Olympics also ...  |  read more...
USD 6,384
Global TV Advertising Forecasts: Looking Beyond the Rate Card - 4th edition
6/1/2011 | published by: Informa Media and Telecom
... generation. The improvement in 2010 was down to greater economic stability - and consequent improved consumer and corporate confidence. The finals of the soccer World Cup also boosted TV advertising. The global recession was not ...  |  read more...
USD 1,592
Consumer Marketing 2014-2015
3/1/2014 | published by: Richard K. Miller & Associates
... 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for ...  |  read more...
USD 385
The 2009 Report on Television Advertising: World Market Segmentation by City
5/1/2009 | published by: Icon Group International, Inc.
... as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major ...  |  read more...
USD 795
The 2013-2018 Outlook for Infomercials in Greater China
5/19/2013 | published by: Icon Group International, Inc.
... - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) ...  |  read more...
USD 495
The 2013-2018 Outlook for Infomercials in the United States
7/17/2013 | published by: Icon Group International, Inc.
... dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United ...  |  read more...
USD 495
IntelliNews - Polish Media Sector Report - September 2012
9/28/2012 | published by: Intellinews
... latest market developments and news, accompanied by thorough statistics and comments. The report pays particular attention to new development projects and investment inflows in the sector. This sector report is ideal to keep you abreast ...  |  read more...
USD 210
Global Media & Entertainment - Indstry Insight
6/1/2013 | published by: Cygnus Research
... the world (about 32% of global market), with a value of USD464 billion in 2011, followed by Japan, China, Germany and UK. Advertising contributes about 35% of the total revenue, with subscribers/ viewers contributing the ...  |  read more...
USD 900
Advertising – South Korea – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
Advertising – Vietnam – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
Advertising – Spain – a snapshot (2012)
11/14/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
Benchmarking Local Online Media: 2011 Revenue Survey
4/3/2012 | published by: Borrell Associates Inc.
... report. This 43-page research paper offers 30 charts and graphics, as well as appendices listing online ad spending broken out by the amounts spent on untargeted banners, targeted banners, paid search, email, video and audio ...  |  read more...
USD 995
Advertising – Japan – a snapshot (2013)
11/20/2013 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in Japan ...  |  read more...
USD 600
Advertising – UK – a snapshot (2013)
12/18/2013 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in UK ...  |  read more...
USD 600
  2