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Television Advertising: market research reports

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Television Advertising market research reports and industry analysis

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China Advertising Industry Report, 2013
7/1/2013 | published by: Research in China
... the Chinese traditional media kit (television, radio, newspapers and outdoor) advertising market witnessed a tiny year-on-year increase of 4.5% in 2012, touching its lowest level in the recent five years, of which, newspaper advertising reached ...  |  read more...
USD 1,800
Marketing to Kids - US - October 2012
10/1/2012 | published by: Mintel International Group Ltd.
... for products that are not seen as beneficial for kids. Aside from this key issue, marketers can look at social, demographic, health, and technology trends to help guide their efforts. For example, obesity and childhood ...  |  read more...
USD 15,980
The 2013-2018 World Outlook for Infomercials
7/15/2013 | published by: Icon Group International, Inc.
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a ...  |  read more...
USD 795
Global TV and OTT Video Advertising - 6th Edition
9/1/2013 | published by: Informa Media and Telecom
... pass the US$200 billion mark in 2018 and, in the same year, the UK will be overtaken as Europe’s biggest advertising market. In this research, Informa provides historic data and forecasts for the huge television ...  |  read more...
USD 1,752
Global TV and Online Video Advertising Forecasts – 5th edition
11/1/2012 | published by: Informa Media and Telecom
... for a 4.1% global increase, a relatively modest gain, particularly given that 2012 is one of the much-anticipated “quadrennial” years which feature a US Presidential election and a Summer Olympics (with the London Olympics also ...  |  read more...
USD 6,384
The 2013-2018 Outlook for Television Advertising in the United States
1/9/2013 | published by: Icon Group International, Inc.
... across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader ...  |  read more...
USD 495
IntelliNews - Polish Media Sector Report - September 2012
9/28/2012 | published by: Intellinews
... latest market developments and news, accompanied by thorough statistics and comments. The report pays particular attention to new development projects and investment inflows in the sector. This sector report is ideal to keep you abreast ...  |  read more...
USD 210
Global Media & Entertainment - Indstry Insight
6/1/2013 | published by: Cygnus Research
... the world (about 32% of global market), with a value of USD464 billion in 2011, followed by Japan, China, Germany and UK. Advertising contributes about 35% of the total revenue, with subscribers/ viewers contributing the ...  |  read more...
USD 900
Advertising – Indonesia – a snapshot (2012)
10/30/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
Advertising – South Korea – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
Advertising – Vietnam – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
Advertising – Spain – a snapshot (2012)
11/14/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
TV Formats in Europe
3/26/2013 | published by: Digital TV Research
... of hours broadcast increasing by 19.3%. Relative newcomer Money Drop was the top format title by value created in 2012; pushing Come Dine with Meinto second place. The TV Formats in Europe report further states that The Voice ...  |  read more...
USD 3,000
Plunkett's Advertising & Branding Industry Trends & Statistics 2013: A Summary of Plunkett's Advertising & Branding Industry Almanac 2013
5/16/2013 | published by: Plunkett Research, Ltd.
... condensed market research report excerpted from Plunkett’s Advertising & Branding Industry Almanac 2013, including forecasts and market estimates, technologies analysis and vital statistical tables. You will gain significant insights that can help you shape your ...  |  read more...
USD 199.99
The 2013-2018 Outlook for Infomercials in Greater China
5/19/2013 | published by: Icon Group International, Inc.
... - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) ...  |  read more...
USD 495
The 2013-2018 Outlook for Infomercials in the United States
7/17/2013 | published by: Icon Group International, Inc.
... dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United ...  |  read more...
USD 495
541840.02 Television Advertising Representatives: State Industry Market Evaluator
12/31/2012 | published by: BizMiner
... volume, average firm, site and small business sales, sales per employee, market volume by employment class, employment by employment class and more. Additional statistics include failure rates (firms, establishments, small business, startups). startup activity rates ...  |  read more...
USD 699
China Advertising Industry Report, 2009-2010
5/26/2010 | published by: Research in China
... size of Chinese online advertising in 2009 hit RMB20.7 billion. Among the various major network media, the online advertising revenue of Baidu ranked the first, reaching as high as RMB4.45 billion, and followed closely by ...  |  read more...
USD 1,900
TV Advertising Forecasts
1/10/2012 | published by: Digital TV Research
... 2017 - up from 41.6% in 2011. Global TV advertising grew by 3.5% in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural ...  |  read more...
USD 1,200
Political Advertising: The Flood of 2012
3/1/2012 | published by: Borrell Associates Inc.
... U.S. history. The charts detail political advertising by source (presidential candidates, U.S. Senate, U.S. House, State/Local and Issues and PACS) per-voter spending trends, and how certain media will benefit. Broadcast TV is likely to get ...  |  read more...
USD 995
TV Formats in Europe
5/6/2012 | published by: Digital TV Research
... broadcast increasing by only 2.4%. The UK is the TV formats powerhouse in Europe. Not only does the UK screen the highest number of format hours, it is also home to several major formats’ producers ...  |  read more...
USD 3,000
Snapshots United Arab Emirates Advertising 2009
5/19/2010 | published by: Mintel - Snapshots
... Emirates advertising market and covers newspaper, magazine, television, outdoor, radio and cinema. Market value is based on advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. ...  |  read more...
USD 600
Snapshots Colombia Advertising 2010
6/23/2010 | published by: Mintel - Snapshots
... covers television national, radio, television regional, magazine, outdoor, press and television international. Market value is based on gross advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and ...  |  read more...
USD 600
Snapshots Portugal Advertising 2010
6/23/2010 | published by: Mintel - Snapshots
... covers television, press, outdoor, radio and cinema advertising. Market value is based on gross advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Portugal ...  |  read more...
USD 600
Snapshots Australia Advertising 2010
9/24/2010 | published by: Mintel - Snapshots
... covers free-to-air TV, newspapers, internet, magazines, radio, outdoor, pay TV and cinema. Market value is based on advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis.The ...  |  read more...
USD 600
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