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Television Advertising Market Research Reports & Industry Analysis

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Television Advertising Industry Research & Market Reports

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Advertising – Japan – a snapshot (2013)
11/20/2013 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in Japan ...  |  read more...
USD 600
Advertising – UK – a snapshot (2013)
12/18/2013 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in UK ...  |  read more...
USD 600
Hispanic Attitudes toward Advertising - US - October 2013
10/1/2013 | published by: Mintel International Group Ltd.
... will likely experience some tension between coming of age in American society and growing accustomed to the American way of life while concurrently wanting to hold on to their Hispanic traditions and beliefs.” – Susan ...  |  read more...
USD 3,995
The 2013-2018 Outlook for Infomercials in Greater China
5/19/2013 | published by: Icon Group International, Inc.
... - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) ...  |  read more...
USD 495
The 2013-2018 Outlook for Infomercials in the United States
7/17/2013 | published by: Icon Group International, Inc.
... dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United ...  |  read more...
USD 495
Indian Advertising Market Report & Forecast: 2012-2016
11/5/2012 | published by: IMARC
... has been both a catalyst and beneficiary of these desires as the industry has been on a continuous growth trajectory with only temporary slowdowns at times. According to IMARC Group, one of the world’s leading ...  |  read more...
USD 1,000
Advertising – Australia – a snapshot (2012)
10/29/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
The Survey of College Marketing Programs, 2013 Edition
11/1/2012 | published by: Primary Research Group
... Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the ...  |  read more...
USD 198
Political Advertising: The Flood of 2012
3/1/2012 | published by: Borrell Associates Inc.
... U.S. history. The charts detail political advertising by source (presidential candidates, U.S. Senate, U.S. House, State/Local and Issues and PACS) per-voter spending trends, and how certain media will benefit. Broadcast TV is likely to get ...  |  read more...
USD 995
Advertising – Chile – a snapshot (2011)
10/3/2011 | published by: Mintel - Snapshots
... the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size for ...  |  read more...
USD 600
Marketing to Kids - US - October 2012
10/1/2012 | published by: Mintel International Group Ltd.
... for products that are not seen as beneficial for kids. Aside from this key issue, marketers can look at social, demographic, health, and technology trends to help guide their efforts. For example, obesity and childhood ...  |  read more...
USD 15,980
Global TV and Online Video Advertising Forecasts – 5th edition
11/1/2012 | published by: Informa Media and Telecom
... for a 4.1% global increase, a relatively modest gain, particularly given that 2012 is one of the much-anticipated “quadrennial” years which feature a US Presidential election and a Summer Olympics (with the London Olympics also ...  |  read more...
USD 6,384
The 2011-2016 World Outlook for Television Advertising
1/20/2011 | published by: Icon Group International, Inc.
... question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ...  |  read more...
USD 795
Global TV Advertising Forecasts: Looking Beyond the Rate Card - 4th edition
6/1/2011 | published by: Informa Media and Telecom
... generation. The improvement in 2010 was down to greater economic stability - and consequent improved consumer and corporate confidence. The finals of the soccer World Cup also boosted TV advertising. The global recession was not ...  |  read more...
USD 1,592
IntelliNews - Polish Media Sector Report - September 2012
9/28/2012 | published by: Intellinews
... latest market developments and news, accompanied by thorough statistics and comments. The report pays particular attention to new development projects and investment inflows in the sector. This sector report is ideal to keep you abreast ...  |  read more...
USD 210
Advertising – South Korea – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
Advertising – Vietnam – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
Advertising – Spain – a snapshot (2012)
11/14/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
USD 600
Benchmarking Local Online Media: 2011 Revenue Survey
4/3/2012 | published by: Borrell Associates Inc.
... report. This 43-page research paper offers 30 charts and graphics, as well as appendices listing online ad spending broken out by the amounts spent on untargeted banners, targeted banners, paid search, email, video and audio ...  |  read more...
USD 995
The 2009 Report on Television Advertising: World Market Segmentation by City
5/1/2009 | published by: Icon Group International, Inc.
... as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major ...  |  read more...
USD 795
Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media
7/10/2012 | published by: GBI Research
... Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media”, which provides insights into the up-and-coming trends of DTC advertising in the US and of awareness campaigns ...  |  read more...
USD 3,500
Infomercials
1/1/2012 | published by: Global Industry Analysts
... term market challenges, and growth drivers. Market discussions in the report are punctuated with 14 fact-rich market data tables. Regional markets elaborated upon include United States, Canada, France, Germany, Italy UK, Russia, China, India, Korea, ...  |  read more...
USD 2,950
Direct-To-Consumer (DTC) Advertising in Pharmaceuticals
9/1/2011 | published by: Global Industry Analysts
... and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for this market. The report profiles 63 companies including many key and niche players such as Abbott Labs, ...  |  read more...
USD 4,200
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