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Television Advertising: market research reports

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Television Advertising market research reports and industry analysis

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Advertising – Spain – a snapshot (2012)
11/14/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Indian Advertising Market Report & Forecast: 2012-2016
11/5/2012 | published by: IMARC
... has been both a catalyst and beneficiary of these desires as the industry has been on a continuous growth trajectory with only temporary slowdowns at times. According to IMARC Group, one of the world’s leading ...  |  read more...
$1,000.00
Global TV and Online Video Advertising Forecasts – 5th edition
11/1/2012 | published by: Informa Media and Telecom
... for a 4.1% global increase, a relatively modest gain, particularly given that 2012 is one of the much-anticipated “quadrennial” years which feature a US Presidential election and a Summer Olympics (with the London Olympics also ...  |  read more...
$6,384.00
The Survey of College Marketing Programs, 2013 Edition
11/1/2012 | published by: Primary Research Group
... Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the ...  |  read more...
$198.00
Advertising – Vietnam – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – South Korea – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – China – a snapshot (2012)
10/30/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size ...  |  read more...
$600.00
Advertising – Russia – a snapshot (2012)
10/30/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – Indonesia – a snapshot (2012)
10/30/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – Australia – a snapshot (2012)
10/29/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – Japan – a snapshot (2012)
10/29/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Marketing to Kids - US - October 2012
10/1/2012 | published by: Mintel International Group Ltd.
... for products that are not seen as beneficial for kids. Aside from this key issue, marketers can look at social, demographic, health, and technology trends to help guide their efforts. For example, obesity and childhood ...  |  read more...
$15,980.00
IntelliNews - Polish Media Sector Report - September 2012
9/28/2012 | published by: Intellinews
... latest market developments and news, accompanied by thorough statistics and comments. The report pays particular attention to new development projects and investment inflows in the sector. This sector report is ideal to keep you abreast ...  |  read more...
$210.00
Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media
7/10/2012 | published by: GBI Research
... Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media”, which provides insights into the up-and-coming trends of DTC advertising in the US and of awareness campaigns ...  |  read more...
$3,500.00
TV Formats in Europe
5/6/2012 | published by: Digital TV Research
... broadcast increasing by only 2.4%. The UK is the TV formats powerhouse in Europe. Not only does the UK screen the highest number of format hours, it is also home to several major formats’ producers ...  |  read more...
$3,000.00
Political Advertising: The Flood of 2012
3/1/2012 | published by: Borrell Associates Inc.
... U.S. history. The charts detail political advertising by source (presidential candidates, U.S. Senate, U.S. House, State/Local and Issues and PACS) per-voter spending trends, and how certain media will benefit. Broadcast TV is likely to get ...  |  read more...
$995.00
TV Advertising Forecasts
1/10/2012 | published by: Digital TV Research
... 2017 - up from 41.6% in 2011. Global TV advertising grew by 3.5% in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural ...  |  read more...
$1,200.00
Infomercials
1/1/2012 | published by: Global Industry Analysts
... term market challenges, and growth drivers. Market discussions in the report are punctuated with 14 fact-rich market data tables. Regional markets elaborated upon include United States, Canada, France, Germany, Italy UK, Russia, China, India, Korea, ...  |  read more...
$2,950.00
Advertising - Chile - a snapshot (2011)
10/3/2011 | published by: Mintel - Snapshots
... the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size for ...  |  read more...
$600.00
Advertising - Austria - a snapshot (2011)
9/29/2011 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size ...  |  read more...
$600.00
Direct-To-Consumer (DTC) Advertising in Pharmaceuticals
9/1/2011 | published by: Global Industry Analysts
... and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for this market. The report profiles 63 companies including many key and niche players such as Abbott Labs, ...  |  read more...
$4,200.00
Advertising - UK - a snapshot (2011)
8/17/2011 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size for Advertising in UK is given in GBP with a minimum of five ...  |  read more...
$600.00
China Advertising Industry Report, 2010-2011
7/8/2011 | published by: Research in China
... and advertisers' preferences, each market segment presented different growth rates. Concerning market segments, TV advertising with the market size of RMB133.1 billion still remained the largest segmented market of advertising industry. Yet, the development of ...  |  read more...
$1,800.00
Global TV Advertising Forecasts: Looking Beyond the Rate Card - 4th edition
6/1/2011 | published by: Informa Media and Telecom
... generation. The improvement in 2010 was down to greater economic stability - and consequent improved consumer and corporate confidence. The finals of the soccer World Cup also boosted TV advertising. The global recession was not ...  |  read more...
$1,592.00
The 2011-2016 World Outlook for Television Advertising
1/20/2011 | published by: Icon Group International, Inc.
... question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ...  |  read more...
$795.00
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