Market Research Logo

Television Advertising Market Research Reports & Industry Analysis



Filter your search

Research Assistance

Join Alert Me Now!

Sign Up

Find out more on our blog

Television Advertising Industry Research & Market Reports

  • TV Formats in Europe

    ...100 formats was $2,931 million in 2013 for 84 European channels across the 16 territories and 21 distributors, according to the TV Formats in Europe report. The 2013 figure was 3.3% down on the 2012 ... Read More

  • Consumer Marketing 2014-2015

    ...2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for ... Read More

  • Marketing to Baby Boomers - US - January 2014

    ...might not want to admit they are influenced by something so prosaic as direct marketing and TV ads), but if products don’t deliver on their promise or perform as expected, Boomers will not hesitate to ... Read More

  • Advertising – UK – a snapshot (2013)

    ...below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in UK ... Read More

  • Global Digital Media - Advertising and Marketing in the Digital Age

    ...advertising spending. In 2014 the advertising sector is focused on the future opportunities offered by multi-screen developments. In other words, a cross-marketing approach involving multiple devices including TV, touchscreen tablets, computers, laptops, mobile phones etc. ... Read More

  • Advertising – Indonesia – a snapshot (2013)

    ...below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in Indonesia ... Read More

  • Advertising – India – a snapshot (2013)

    ...below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in India ... Read More

  • Pharmaceutical direct-to-consumer advertising: past, present and future (part 2)

    ... Pharmaceutical direct-to-consumer advertising: past, present and future (part 2) Read More

  • Advertising – Japan – a snapshot (2013)

    ...below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in Japan ... Read More

  • Hispanic Attitudes toward Advertising - US - October 2013

    ...will likely experience some tension between coming of age in American society and growing accustomed to the American way of life while concurrently wanting to hold on to their Hispanic traditions and beliefs.” – Susan ... Read More

  • Global TV and OTT Video Advertising - 6th Edition

    ...pass the US$200 billion mark in 2018 and, in the same year, the UK will be overtaken as Europe’s biggest advertising market. In this research, Informa provides historic data and forecasts for the huge television ... Read More

  • The 2013-2018 Outlook for Infomercials in the United States

    ...dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United ... Read More

  • The 2013-2018 World Outlook for Infomercials

    ...earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More

  • China Advertising Industry Report, 2013

    ...the Chinese traditional media kit (television, radio, newspapers and outdoor) advertising market witnessed a tiny year-on-year increase of 4.5% in 2012, touching its lowest level in the recent five years, of which, newspaper advertising reached ... Read More

  • Growing Presence of Media in India

    ...platforms, technological innovations, improved content variety and encouraging regulatory schemes. The growth trajectory of the industry has been quite steady, rising to INR X billion (USD X billion) in 2012, up by X percent from ... Read More

  • Global Media & Entertainment - Indstry Insight

    ...the world (about 32% of global market), with a value of USD464 billion in 2011, followed by Japan, China, Germany and UK. Advertising contributes about 35% of the total revenue, with subscribers/ viewers contributing the ... Read More

  • The 2013-2018 Outlook for Infomercials in Greater China

    ...- Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) ... Read More

  • The 2013-2018 Outlook for Television Advertising in the United States

    ...across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader ... Read More

  • Advertising – Spain – a snapshot (2012)

    ...below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ... Read More

  • Global TV and Online Video Advertising Forecasts – 5th edition

    ...for a 4.1% global increase, a relatively modest gain, particularly given that 2012 is one of the much-anticipated “quadrennial” years which feature a US Presidential election and a Summer Olympics (with the London Olympics also ... Read More

  • The Survey of College Marketing Programs, 2013 Edition

    ...Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the ... Read More

  • Advertising – South Korea – a snapshot (2012)

    ...and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market ... Read More

  • Advertising – Vietnam – a snapshot (2012)

    ...below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ... Read More

  • Advertising – Australia – a snapshot (2012)

    ...below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ... Read More

  • Marketing to Kids - US - October 2012

    ...for products that are not seen as beneficial for kids. Aside from this key issue, marketers can look at social, demographic, health, and technology trends to help guide their efforts. For example, obesity and childhood ... Read More

2