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Television Advertising Market Research Reports & Industry Analysis



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Television Advertising Industry Research & Market Reports

  • TV Formats in Europe

    ...100 formats was $2,931 million in 2013 for 84 European channels across the 16 territories and 21 distributors, according to the TV Formats in Europe report. The 2013 figure was 3.3% down on the 2012 ... Read More

  • Consumer Marketing 2014-2015

    ...2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for ... Read More

  • Marketing to Baby Boomers - US - January 2014

    ...might not want to admit they are influenced by something so prosaic as direct marketing and TV ads), but if products don’t deliver on their promise or perform as expected, Boomers will not hesitate to ... Read More

  • Global Digital Media - Advertising and Marketing in the Digital Age

    ...advertising spending. In 2014 the advertising sector is focused on the future opportunities offered by multi-screen developments. In other words, a cross-marketing approach involving multiple devices including TV, touchscreen tablets, computers, laptops, mobile phones etc. ... Read More

  • Hispanic Attitudes toward Advertising - US - October 2013

    ...will likely experience some tension between coming of age in American society and growing accustomed to the American way of life while concurrently wanting to hold on to their Hispanic traditions and beliefs.” – Susan ... Read More

  • Global TV and OTT Video Advertising - 6th Edition

    ...pass the US$200 billion mark in 2018 and, in the same year, the UK will be overtaken as Europe’s biggest advertising market. In this research, Informa provides historic data and forecasts for the huge television ... Read More

  • The 2013-2018 Outlook for Infomercials in the United States

    ...dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United ... Read More

  • The 2013-2018 World Outlook for Infomercials

    ...earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More

  • Growing Presence of Media in India

    ...platforms, technological innovations, improved content variety and encouraging regulatory schemes. The growth trajectory of the industry has been quite steady, rising to INR X billion (USD X billion) in 2012, up by X percent from ... Read More

  • Global Media & Entertainment - Indstry Insight

    ...the world (about 32% of global market), with a value of USD464 billion in 2011, followed by Japan, China, Germany and UK. Advertising contributes about 35% of the total revenue, with subscribers/ viewers contributing the ... Read More

  • The 2013-2018 Outlook for Infomercials in Greater China

    ...- Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) ... Read More

  • The 2013-2018 Outlook for Television Advertising in the United States

    ...across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader ... Read More

  • The 2011-2016 World Outlook for Television Advertising

    ...question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More

  • The 2009 Report on Television Advertising: World Market Segmentation by City

    ...as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major ... Read More

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