Find the information you need on the television advertising industry. Our collection of market research reports provides insights into market trends, analyses, opportunities, projections, sales, and marketing strategies. Specifics on market share, segmentation, size, and growth in the US and global markets are also featured.
All reports in Television Advertising
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Political Advertising: The Flood of 2012
3/1/2012 | published by: Borrell Associates Inc.
... U.S. history. The charts detail political advertising by source (presidential candidates, U.S. Senate, U.S. House, State/Local and Issues and PACS) per-voter spending trends, and how certain media will benefit. Broadcast TV is likely to get ...
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$995.00
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TV Advertising Forecasts
1/10/2012 | published by: Digital TV Research
... 2017 - up from 41.6% in 2011. Global TV advertising grew by 3.5% in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural ...
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$1,200.00
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Infomercials
1/1/2012 | published by: Global Industry Analysts
... term market challenges, and growth drivers. Market discussions in the report are punctuated with 14 fact-rich market data tables. Regional markets elaborated upon include United States, Canada, France, Germany, Italy UK, Russia, China, India, Korea, ...
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$2,950.00
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2011 Small Business Marketing Forecast
11/1/2011 | published by: Ad-ology
... networking. The 2012 Small Business Marketing Forecast shows optimism and plans for increased marketing. Small business interest in mobile continues to increase; More than 20 percent of small business decision-makers say they plan to commit ...
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$95.00
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Advertising - Spain - a snapshot (2011)
10/5/2011 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size ...
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$600.00
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Advertising - Chile - a snapshot (2011)
10/3/2011 | published by: Mintel - Snapshots
... the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size for ...
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$600.00
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Advertising - Austria - a snapshot (2011)
9/29/2011 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size ...
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$600.00
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Direct-To-Consumer (DTC) Advertising in Pharmaceuticals
9/1/2011 | published by: Global Industry Analysts
... and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for this market. The report profiles 63 companies including many key and niche players such as Abbott Labs, ...
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$4,200.00
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Advertising - UK - a snapshot (2011)
8/17/2011 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size for Advertising in UK is given in GBP with a minimum of five ...
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$600.00
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China Advertising Industry Report, 2010-2011
7/8/2011 | published by: Research in China
... and advertisers' preferences, each market segment presented different growth rates. Concerning market segments, TV advertising with the market size of RMB133.1 billion still remained the largest segmented market of advertising industry. Yet, the development of ...
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$1,800.00
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Worldwide Television Market
7/1/2011 | published by: IDATE
... the markets around the globe. It explores the driving forces behind the market’s growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2015 by geographical area ...
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$4,900.00
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Global TV Advertising Forecasts: Looking Beyond the Rate Card - 4th edition
6/1/2011 | published by: Informa Media and Telecom
... generation. The improvement in 2010 was down to greater economic stability - and consequent improved consumer and corporate confidence. The finals of the soccer World Cup also boosted TV advertising. The global recession was not ...
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$1,592.00
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Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting
5/10/2011 | published by: Futurescape
... we currently know it is mainly the practice of viewers using a second screen (laptop, smartphone or tablet) at the same time as watching television. Yet television strategy needs to look out several years and ...
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$4,990.00
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Direct-to-Consumer Advertising: Review and Outlook 2011
5/1/2011 | published by: PharmaLive Special Reports
... occurred in the television segment, and outdoor spending also was down versus 2009. Increased DTC spending in the areas of magazine, newspaper, and radio were not enough to offset the double-digit drop-off in TV expenditure.
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$350.00
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The 2011-2016 World Outlook for Television Advertising
1/20/2011 | published by: Icon Group International, Inc.
... question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ...
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$795.00
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Worldwide Television Market - Report
1/1/2011 | published by: IDATE
... the markets around the globe. It explores the driving forces behind the market’s growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2014 by geographical area ...
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$1,040.00
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Advertising: Global Industry Guide
11/1/2010 | published by: MarketLine
... landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis. Scope of the Report Contains an executive summary and data on value, volume and segmentation ...
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$1,495.00
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Social TV and the Emergence of Interactive TV
11/1/2010 | published by: Multimedia Research Group, Inc.
... to rebuild fragmented TV audiences. With Facebook now having over 500 million active users, and Twitter over 100 million, Facebook revenue is approaching US$1.1 billion in 2010, about double its 2009 revenue.1 Many consumers are ...
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$1,995.00
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Snapshots Australia Advertising 2010
9/24/2010 | published by: Mintel - Snapshots
... covers free-to-air TV, newspapers, internet, magazines, radio, outdoor, pay TV and cinema. Market value is based on advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis.The ...
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$600.00
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Snapshots Austria Advertising 2010
9/24/2010 | published by: Mintel - Snapshots
... covers print media, direct mail, television, outdoor, radio and other advertising. Market value is based on advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis.The Snapshots ...
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$600.00
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Snapshots UK Advertising 2010
9/24/2010 | published by: Mintel - Snapshots
... covers newspapers, magazines, television, direct mail, internet, outdoor and transport, radio and cinema advertising. Market value is based on advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation ...
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$600.00
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Snapshots Ukraine TV Advertising 2010
9/24/2010 | published by: Mintel - Snapshots
... market and covers national and regional advertising on television. Market value is based on advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis.The Snapshots Ukraine TV ...
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$600.00
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The Korean Advertising Yearbook 2009 - Part 2: Analysis of the Advertising Market: Above the Line (ATL)
9/1/2010 | published by: XenoOne Co., Ltd.
... 2.3 trillion won, this was down 208.8 billion won, a decrease by 8.7 percent. In September 2008, which is normally the peak month for broadcast ad, the collapse of Lehman Brothers in the United States ...
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$350.00
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Service Providers Put Interactive TV Advertising
7/1/2010 | published by: Yankee Group
... will hit the market in force this year. For service providers, that means potential opportunities for additional revenue streams. However, they must be realistic in their expectations and should be in the planning stages now.
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$1,495.00
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Snapshots Colombia Advertising 2010
6/23/2010 | published by: Mintel - Snapshots
... covers television national, radio, television regional, magazine, outdoor, press and television international. Market value is based on gross advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and ...
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$600.00
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