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Television Advertising: market research reports

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Find the information you need on the television advertising industry. Our collection of market research reports provides insights into market trends, analyses, opportunities, projections, sales, and marketing strategies. Specifics on market share, segmentation, size, and growth in the US and global markets are also featured.
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Television Advertising market research reports and industry analysis

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Plunkett's Advertising & Branding Industry Trends & Statistics 2013: A Summary of Plunkett's Advertising & Branding Industry Almanac 2013
5/16/2013 | published by: Plunkett Research, Ltd.
... condensed market research report excerpted from Plunkett’s Advertising & Branding Industry Almanac 2013, including forecasts and market estimates, technologies analysis and vital statistical tables. You will gain significant insights that can help you shape your ...  |  read more...
$199.99
The 2013-2018 Outlook for Television Advertising in the United States
1/9/2013 | published by: Icon Group International, Inc.
... across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader ...  |  read more...
$495.00
541840.02 Television Advertising Representatives: State Industry Market Evaluator
12/31/2012 | published by: BizMiner
... volume, average firm, site and small business sales, sales per employee, market volume by employment class, employment by employment class and more. Additional statistics include failure rates (firms, establishments, small business, startups). startup activity rates ...  |  read more...
$699.00
Advertising – Spain – a snapshot (2012)
11/14/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Indian Advertising Market Report & Forecast: 2012-2016
11/5/2012 | published by: IMARC
... has been both a catalyst and beneficiary of these desires as the industry has been on a continuous growth trajectory with only temporary slowdowns at times. According to IMARC Group, one of the world’s leading ...  |  read more...
$1,000.00
Global TV and Online Video Advertising Forecasts – 5th edition
11/1/2012 | published by: Informa Media and Telecom
... for a 4.1% global increase, a relatively modest gain, particularly given that 2012 is one of the much-anticipated “quadrennial” years which feature a US Presidential election and a Summer Olympics (with the London Olympics also ...  |  read more...
$6,384.00
The Survey of College Marketing Programs, 2013 Edition
11/1/2012 | published by: Primary Research Group
... Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the ...  |  read more...
$198.00
Advertising – Vietnam – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – South Korea – a snapshot (2012)
11/1/2012 | published by: Mintel - Snapshots
... and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – China – a snapshot (2012)
10/30/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size ...  |  read more...
$600.00
Advertising – Russia – a snapshot (2012)
10/30/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – Indonesia – a snapshot (2012)
10/30/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – UK – a snapshot (2012)
10/30/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – Australia – a snapshot (2012)
10/29/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Advertising – Japan – a snapshot (2012)
10/29/2012 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market ...  |  read more...
$600.00
Marketing to Kids - US - October 2012
10/1/2012 | published by: Mintel International Group Ltd.
... for products that are not seen as beneficial for kids. Aside from this key issue, marketers can look at social, demographic, health, and technology trends to help guide their efforts. For example, obesity and childhood ...  |  read more...
$5,993.00
IntelliNews - Polish Media Sector Report - September 2012
9/28/2012 | published by: Intellinews
... latest market developments and news, accompanied by thorough statistics and comments. The report pays particular attention to new development projects and investment inflows in the sector. This sector report is ideal to keep you abreast ...  |  read more...
$210.00
Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media
7/10/2012 | published by: GBI Research
... Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media”, which provides insights into the up-and-coming trends of DTC advertising in the US and of awareness campaigns ...  |  read more...
$3,500.00
Political Advertising: The Flood of 2012
3/1/2012 | published by: Borrell Associates Inc.
... U.S. history. The charts detail political advertising by source (presidential candidates, U.S. Senate, U.S. House, State/Local and Issues and PACS) per-voter spending trends, and how certain media will benefit. Broadcast TV is likely to get ...  |  read more...
$995.00
TV Advertising Forecasts
1/10/2012 | published by: Digital TV Research
... 2017 - up from 41.6% in 2011. Global TV advertising grew by 3.5% in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural ...  |  read more...
$1,200.00
Infomercials
1/1/2012 | published by: Global Industry Analysts
... term market challenges, and growth drivers. Market discussions in the report are punctuated with 14 fact-rich market data tables. Regional markets elaborated upon include United States, Canada, France, Germany, Italy UK, Russia, China, India, Korea, ...  |  read more...
$2,950.00
2011 Small Business Marketing Forecast
11/1/2011 | published by: Ad-ology
... networking. The 2012 Small Business Marketing Forecast shows optimism and plans for increased marketing. Small business interest in mobile continues to increase; More than 20 percent of small business decision-makers say they plan to commit ...  |  read more...
$95.00
Advertising - Chile - a snapshot (2011)
10/3/2011 | published by: Mintel - Snapshots
... the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size for ...  |  read more...
$600.00
Advertising - Austria - a snapshot (2011)
9/29/2011 | published by: Mintel - Snapshots
... below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size ...  |  read more...
$600.00
Direct-To-Consumer (DTC) Advertising in Pharmaceuticals
9/1/2011 | published by: Global Industry Analysts
... and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for this market. The report profiles 63 companies including many key and niche players such as Abbott Labs, ...  |  read more...
$4,200.00
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