One of the advantages to internet advertising as opposed to traditional forms of advertising is the speed of the publishing of information and its unlimited global reach.
There are many popular forms of Internet advertising. A floating ad is an advertisement that glides across the users screen or hovers above the content. A polite ad presents a large advertisement in small segments so it does not overpower the content on the user’s page. A wall paper ad is an ad that changes the back around content of the page being viewed. Pop up ads present new windows onto the screen of the user, showcasing an advertisement. Mobile ads come to consumers by way of text or media message sent by cell phone and a trick banner is an advertisement that is disguised as a dialogue box and often looks like an alert message.
On line advertising can be targeted based on a user’s history and behavior. If a user is known to visit numerous shopping sites for example, that user can be sent shopping related ads.
On line advertising covers a wide range of advertising, some of which are performed ethically and others which are not. Misleading images and advertising that does not monitor associated links, often expose consumers to risky sites with malicious software and adult material. Ethical advertisers typically use smaller numbers of advertisements that are not intended to disturb the user. The over use of technologies in advertising, such as Adobe flash, has led many users to disable this feature.