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Email Marketing: market research reports

Email marketing is a form of marketing that uses electronic mail to communicate advertising and fundraising messages to a large audience. Email messages are sent to develop and maintain relationships between businesses or organizations and their customers or patrons. The goal is to encourage customer loyalty. Email marketing is also used to acquire new customers and to encourage immediate purchases.
Email marketing is a popular form of advertising because the return on investment can be tracked. Advertisers can reach a large number of email subscribers, and over half of all internet users tap into their email daily.
Opt in email marketing is a form of permission email advertising. This method involves securing the permission of the recipients in order to receive the advertising. Opt in marketing helps ensure that the consumer is receptive to the email communication.
Advantages to email marketing include the speed at which your target audience receives advertising, the ability to reach email users all over the world and the affordability of email marketing.
One of the disadvantages to using email marketing is the deliverability issue. Email servers typically have a 20% delivery rejection rate, and 8% are said to be filtered.
Many businesses use email marketing, including small business, home businesses, large corporations, retail operations, political campaigns and charities.
Email marketing software is a computer application that is used in email marketing. The software provides the ability to deliver bulk email to a specific audience. The software includes a database that saves statistics, contact information and message history.

Email Marketing market research reports and industry analysis

The Survey of College Marketing Programs, 2013 Edition 11/1/2012 \| published by: Primary Research Group ... Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the ... \| more... Search inside this report	$198.00
E-mail Marketing 4/1/2012 \| published by: Global Industry Analysts ... for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 167 companies including many key and niche players such as Lyris, Inc., Constant Contact®, Inc., Epsilon ... \| more...	$4,600.00
E-mail Marketing 4/1/2011 \| published by: Global Industry Analysts ... report profiles 166 companies including many key and niche players such as Lyris, Inc., Constant Contact®, Inc., Epsilon Data Management, LLC, e-Dialog, Inc., eCircle Ltd., Emailvision, Inc., ExactTarget, Inc., iContact Corporation, MyEmma, StreamSend, Silverpop Systems, ... \| more...	$4,600.00
Digital Media Marketing in the Automotive Industry - US 2/1/2011 \| published by: Mintel International Group Ltd. ... basic information regarding what vehicles are affected and what they need to do to correct the situation. But they also need to be re-engaged by the automaker in order to regain their confidence and ensure ... \| more... Search inside this report	$3,995.00
2011 Online Marketing Expenditure Forecast by DMA 8/1/2010 \| published by: Borrell Associates Inc. ... the National, Local and Total projections by: ADVERTISING Display (Run-of-Site) Display (Targeted) E-mail Paid Search Streaming Video Streaming Audio MARKETING Mobile PROMOTIONS Coupons Sampling White Paper Licensing Sweepstakes/Contests Other Sponsorships Proximity Marketing Customer Retention Event ... \| more...	$995.00
Consumer Marketing 2010 4/26/2010 \| published by: Richard K. Miller & Associates ... Marketing 2010 categorizes consumer marketing activities into 45 topics, each presented in a separate chapter. Current market research and statistics, spending estimates, an analysis of effectiveness, and discussions of trends are presented for each market ... \| more... Search inside this report	$385.00
Internet Marketing Key Recent Media Coverage, January 2010 1/20/2010 \| published by: Information Sources Inc. ... products and services are promoted to customers. Thanks to the nature of digital communication, advertising is increasingly moving from print to electronic formats, becoming interactive, personalized, and mobile. The explosion of interest in social networking ... \| more... Search inside this report	$79.95
DMA Online Market Expenditure Projections for 2009, per Q2 Data - complete 8/31/2009 \| published by: Borrell Associates Inc. ... categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) The Complete Detailed version includes complete spending data for both National and Local categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) ... \| more...	$1,095.00
DMA Online Market Expenditure Projections for 2009, per Q2 Data - totals only version 8/31/2009 \| published by: Borrell Associates Inc. ... categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) The Complete Detailed version includes complete spending data for both National and Local categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) ... \| more...	$295.00
Direct Mail Falls, E-mail Soars 5/1/2009 \| published by: Borrell Associates Inc. ... direct mail and corresponding rise in e-mail advertising - which was already at $12.1 billion last year. E-mail, in fact, quietly became the No. 1 interactive advertising format last year, surpassing banners and search advertising. ... \| more... Search inside this report	$995.00
Online Marketing Expenditures by DMA - 2008 Final Estimates - complete 2/1/2009 \| published by: Borrell Associates Inc. ... as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, ... \| more...	$1,095.00
Online Marketing Expenditures by DMA - 2008 Final Estimates - totals only version 2/1/2009 \| published by: Borrell Associates Inc. ... as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, ... \| more...	$295.00
The 2009 Report on E-Mail Marketing Solutions: World Market Segmentation by City 1/5/2009 \| published by: Icon Group International, Inc. ... as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major ... \| more... Search inside this report	$795.00
The 2009-2014 Outlook for E-Mail Marketing Solutions in Japan 12/2/2008 \| published by: Icon Group International, Inc. ... some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city ... \| more... Search inside this report	$495.00
The 2009-2014 Outlook for E-Mail Marketing Solutions in Greater China 12/2/2008 \| published by: Icon Group International, Inc. ... Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities ... \| more... Search inside this report	$495.00
The 2009-2014 Outlook for E-Mail Marketing Solutions in India 12/2/2008 \| published by: Icon Group International, Inc. ... given across over 5,000 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks ... \| more... Search inside this report	$495.00
The 2009-2014 Outlook for E-Mail Marketing Solutions in the United States 12/2/2008 \| published by: Icon Group International, Inc. ... given across some 12,900 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the ... \| more... Search inside this report	$495.00
Online Marketing Expenditures By DMA - Q3 2008 Forecast 11/1/2008 \| published by: Borrell Associates Inc. ... as advertisers migrate toward marketing vehicles that maximize ROI. The version for our subscribers and clients includes a more granular look at the different components of online ad spending in each market - Banners, Local ... \| more...	$995.00
The 2009-2014 World Outlook for E-Mail Marketing Solutions 9/20/2008 \| published by: Icon Group International, Inc. ... in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... \| more... Search inside this report	$795.00
Search Arbitrage and Affiliate Marketing 4/30/2008 \| published by: Jupiter Research Corporation Search marketers and agencies face competition for customers as savvy affiliates increasingly use search arbitrage to divert traffic through their pages, thus competing for the same lead or sale and potentially damaging brand reputation. \| more... Search inside this report	$750.00
E-mail Marketing to Hispanic Users 4/17/2008 \| published by: Jupiter Research Corporation The Hispanic population is the largest US minority group. To effectively target members of this group, e-mail marketers must understand their personal e-mail preferences and promotional e-mail's influence on their purchases. \| more... Search inside this report	$750.00
US Customer Service & Support Metrics, December 2007 4/14/2008 \| published by: Jupiter Research Corporation Consumers continue to leverage e-mail for customer service, but their satisfaction with the channel remains mired. A recent JupiterResearch WebTrack provides the most current snapshot of the overall e-mail customer service landscape. \| more... Search inside this report	$750.00
E-mail Marketing Buyer's Guide, 2008 3/3/2008 \| published by: Jupiter Research Corporation ... evaluation details the offerings of 32 vendors. JupiterResearch bases their overall value, suitability, and breadth on the distinct needs of three types of marketers, and places them in three categories (i.e., full-service, small-/midsize-business, and large-enterprise). \| more... Search inside this report	$1,500.00
Marketing to Life Scientists: Capturing Customers’ Attention in Applied Markets 1/1/2008 \| published by: BioInformatics, LLC ... many companies are uncertain as to how to reach out to customers in applied markets. This report will present the preferences of scientists in three attractive markets with respect to major marketing media including print ... \| more...	$4,400.00
Marketing to Life Scientists -- Exploring China & India 12/1/2007 \| published by: BioInformatics, LLC ... purchasing decisions is critically important as you enter these dynamic markets. This report is designed to give suppliers a better understanding of the marketing media preferences in the emerging life science markets of China and ... \| more...	$4,400.00

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Email Marketing: market research reports

Email Marketing market research reports and industry analysis