This updated 3rd edition of Marketdata's pioneering business analysis of this little researched $812 million market is a timely investigation, considering newly revised goals of the US Surgeon General for the "Healthy People 2010" program. Nearly 25% of American adults still smoke—the "hard core" segment. The smoking cessation market has been transformed, shifting from a retail emphasis to a more medical approach. OTC kits, devices, hypnosis seminars, etc. are in decline, while prescription nicotine gum, new drugs (Zyban), and 4 nicotine patches (previously by Rx but now all over-the-counter) are becoming more significant.
The study examines markets for: nicotine gum, patches, drugs, nasal sprays and inhalers, as well as profiles of all major commercial and non-profit organizations with cessation programs/services (Smoke Stopper, Smokenders, Smokeless, Addiction Mgmt. Systems, Amer. Lung Assn., Amer. Cancer Society, etc.). Market size from 1984-2004F. Also provides extensive smoker demographics, analysis of the role of Internet-based, MD, and pharmacist counseling, as well as a status report of corporate smoking restrictions and programs and the anti-smoking regulatory/social environment.
Introduction: Report Scope, Sources, Methodology
Overview of Major Findings
Physical & Psychological Motivations To Quit: Success Rates
The Demographics of Smoking: Who, How Many?
Summary & discussion of national smoking prevalence among the population, related healthcare costs, smoking rates by males/females/race - 1997.
The cost to American employers: productivity, medical costs, other.
Per capital consumption of cigarettes.
Percent of population that are smokers, by: sex, age, race, education, income
Discussion of trends in adolescent smoking rates.
Results of Prevention Magazine’s Prevention Index.
Public attitudes toward smokers.
Federal, State & Local Anti-Smoking Regulatory Environment
I. Action on Smoking and Health (ASH)
II. Foundation for a Smokefree America
III. INFACT
IV. STAT (Stop Teenage Addiction to Tobacco)
V. The American Legacy Foundation
Corporate Smoking Cessation Efforts & Programs: A Status Report
Commercial Smoking Cessation Programs
I. Addiction Management Systems
II. Smoke Stoppers
III. SmokEnders International
IV. Smokeless Non-Profit Organization Smoking Cessation Programs
V. American Cancer Society
VI. American Lung Association
VII. American Heart Association
VIII. General Conference of 7 th Day Adventists
The Role of MDs and Pharmacists in Smoking Cessation
Role of The Internet in Smoking Cessation
Market Size, Growth and Segments
The Pharmacotherapy (drugs) Market
Zyban
Clonidine
Nortriptyline
Reference Directory of Industry Sources
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