The Market For Self-Improvement Products & Services


December 1, 2012
353 Pages - SKU: RF4934886
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Below is the list of sections extracted directly from the report. Please note this list has been standardized and may not match the Table of Contents.

  • INTRODUCTION
  • Executive Overview of Major Findings
    • Market Definition…
    • Nature of the Market - Why The Demand?…
    • Market Status Report - Major Market Developments &Trends…
      • The Shift to Digital Delivery of Products & Services
      • Scandals Aplenty
      • The Next Big Thing - Marketdata’s Predictions
      • The Next Big Thing Has Already Happened
      • We Were Wrong - Oprah’s OWN Channel Fizzled
      • Self-improvement Providers & Products Follow The Technology
      • Following is a list of the major market developments since 2010:
    • Opinions of Industry Movers and Shakers…
      • Findings of Telephone Interviews: Market Trends & Outlook
      • Steve Salerno, author of book: “Sham”
      • David Riklan, President of Selfgrowth Online (selfgrowth.com - largest self-improvement website)
      • Manny Goldman - Personalgrowth.com, Realgrowthworldwide.com, Itsallaboutwomen.com
    • A Word on The New Age Movement…
    • Self-improvement Customer Demographics…
      • Thus, self-improvement consumers are most likely to be female, middle-aged and affluent.
    • Market Size & Growth, Market Segments…
      • (Table) Size of The U.S. Self-Improvement Products & Services Market
    • Market Segment Outlooks…
      • Motivational Speakers
      • Recent Market Trends
      • Estimated Revenues of The Top Speakers
        • (Table) The Top U.S. Motivational Speakers
    • The Personal Coaching Market
    • The Public Seminars Market
      • (Table) The Leading Public Seminar Competitors
      • 2016 Forecast
    • Infomercials: Direct Response TV
      • 2011 Estimated Revenues
        • (Table) Estimated Full-year Infomercial Retail Sales, by Self-improvement Category ($ millions)
        • (Table) 2011 Media Billings for Long-form Infomercials ($ millions)
      • Consequently, below are Marketdata’s estimates for actual RETAIL SALES, by selfimprovement category, for 2011:
        • (Table) Estimated Infomercial Retail Sales, by Self-improvement Category
      • 2012 Performance
        • (Table) 2012 1st Half Media Billings for Long-form Infomercials vs. 2011 ($ millions)
    • 2012 - 2016 Forecast
    • Holistic Institutes, Retreats, &Other Training Organizations
      • (Table) Actual or Estimated Segment & Company Revenues
      • 2012 & 2016 Forecast…
    • The Self Improvement Books Market
    • The Self Improvement Audiobooks Market
      • Demographics:
      • 2012-2016 Forecast
    • The Online Education Market
      • Problems with fake degrees and “diploma mills”.
    • Self-Improvement Websites
    • Status of The U.S. Weight Loss Market
      • Major Market Developments of 2011-2012…
      • 2012’s Market Developments:
      • U.S. Weight Loss Market Size
        • (Table) Following are Marketdata’s estimates for the major segments of the U.S. weight loss market: ($ billions)
      • 2013 Forecasts
      • The Commercial Chains Revenues
        • (Table) Following are Marketdata estimates for the major commercial weight loss chains’ sales in 2011 and 2012, based on actual revenues reported by the public companies:
    • The Stress Management Market
      • Market Forecast
    • The Nation’s Top Motivational Speakers and Self-Improvement “Gurus”
      • Summary…
      • Female Motivational Speakers…
      • Recent Market Trends….
      • Estimated Revenues of The Top Gurus…
        • (Table) The Top U.S. Motivational Speakers
      • The Corporate Training Market…
      • Typical Speaking Fees…
        • (Table) Speaking Fees
      • Motivational Speaker Promoters…
      • Who Are The Leading Speakers?…
    • Motivational Speaker Profiles…
      • Pete Bissonette - Learning Strategies Corp.
      • Bill Harris
      • Dr. PHIL McGRAW
      • ANTHONY ROBBINS
      • SYLVIA BROWNE
      • Dr. LAURA SCHLESSINGER
    • SUZE ORMAN
      • DALE CARNEGIE
      • DEEPAK CHOPRA
      • STEPHEN COVEY
        • (Table) Three Quarters Ended
      • Annual Report - 2011
      • Annual Report 2009
      • Overview of the Fiscal Year ended August 31, 2009
        • (Table) Revenue Momentum Returning
      • ZIG ZIGLAR
      • WAYNE DYER
      • ROBERT KIYOSAKI
      • JOHN GRAY
      • IYANLA VANZANT
      • LES BROWN
      • LOUISE HAY
      • BRIAN TRACY
      • MARIANNE WILLIAMSON
      • OG MANDINO
      • KEN BLANCHARD
      • L. RON HUBBARD
      • TOM HOPKINS
      • LEO BUSCAGLIA
      • JIM ROHN
      • KEVIN TRUDEAU
      • JACK CANFIELD
      • MARK VICTOR HANSEN
      • SPENCER JOHNSON
      • BARBARA DE ANGELIS
      • JON KABAT-ZINN
  • The Personal Coaching Market
    • Summary & Nature of The Market…
      • Following are some common misconceptions about coaching:
    • Counsel and advice by phone…
      • Trade Groups…
      • International Coach Federation
      • Personal Coaching Market Size & Status Report…
      • 2012 ICF/ PricewaterhouseCoopers Study Results
      • Market Size…
      • Therefore, the estimated global number of active coaches is 41,300.
        • (Table) Coaches By World Region - 2011
        • (Table) Annual Revenue/Income From Coaching 2011
        • (Table) Total Revenue From Coaching
        • (Table) Experienced Increase In Last 12 Months On All Key Trends
        • (Table) Annual Revenue/Income - Next 12 Months
        • (Table) Key Issues Facing the Industry In The Future (% respondents)
      • To purchase the complete study online, for $295, go to the following address: www.coachfederation.org/coachingstudy2012.com
      • Market Size
      • Coaches Profile
      • The Client Profile
      • Key Issues & Future Trends
      • Profiles of Some Top Coaches…
      • Bernie Siegel
      • Colleen Bracken
      • Diane Brennan
      • Pat Mathews
      • Pam Boney
      • Kay Cannon
      • The Major Coaching Periodicals…
  • The Direct Response Market: Infomercials
    • Nature of The Industry…
      • Market Update: Effect of The Recession
      • 2011 Estimated Revenues
        • (Table) Estimated Full-year Infomercial Retail Sales, by Self-improvement Category ($ millions)
        • (Table) 2011 Media Billings for Long-form Infomercials ($ millions)
      • Consequently, below are Marketdata’s estimates for actual RETAIL SALES, by selfimprovement category, for 2011:
        • (Table) By self-improvement category, here are the annual media billings reported:
        • (Table) Estimated Infomercial Retail Sales, by Self-improvement Category
      • 2012 Performance
        • (Table) 2012 1st Half Media Billings for Long-form Infomercials vs. 2011 ($ millions)
      • 2012 - 2016 Forecast…
        • (Table) Historical Share of Total Infomercial Retail Sales by Self-improvement Shows ($ billions)
        • (Table) 2008 Media Billings for Long-form Infomercials ($ millions)
        • (Table) Jordan Whitney’s Top 100 Infomercials of 2011
        • (Table) Top 100 Traditional Short-Form Spots for 2011
        • (Table) Top 50 Market Specific Short-Form DRTV Spots for 2011
        • (Table) Jordan Whitney’s Top 100 Long-form Infomercials of 2009
        • (Table) Jordan Whitney’s Top 100 Long-form Infomercials of 2007
        • (Table) Top 100 Short-form Infomercials of 2007
    • Successful Infomercials of the Past…
      • The Top Grossing Infomercials of Year 2000
      • Infomercial Buyer Demographics…
      • Consumers Say Convenience is #1 Factor for Purchasing Products Electronically: 2005 survey findings
      • ERA's 2003 Leisure Trends Study
      • Some Leading Infomercial Producers…
  • The Self-Improvement Books Market and New Age Bookstores
    • Status Report of Book Buying in America…
      • “The Secret”- A Movie and Book Phenomenon…
      • Book Distribution Outlets…
        • (Table) Domestic Net Consumer Book Sales, By Type of Customer - Percentage
      • New Age Bookstores…
      • New Age Retailer Operations Survey….
      • The Diet Books Market…
      • Diet Book Buyer Demographics
      • What makes some diet books bestsellers?
  • The Self-Improvement Audiobooks Market
    • Summary…
    • Audiobook Buyer Demographics …
      • Audiobook Listeners Are Affluent, Well-Educated and Avid Book Readers
      • APA 2010 Consumer Survey Findings:
      • Demographics:
      • Audiobook Listeners are Avid Readers
      • Audiobooks Are Popular In Many Settings
      • Many Audiobook Formats are Popular
      • Popularity Level by Category
      • Market Size and Growth…
      • 2010 Sales Survey
      • Unit Sales Are Up, But Revenues Were Down in 2009
      • Audio Industry Holds Ground in 2008
      • 2007 Survey
      • 2012-2016 Forecast
      • Self-Improvement Audiotapes Market Potential…
      • The Major Competitors…
      • Nightingale-Conant
      • Audible.com
      • Amazon.com Acquires Audible.com - 2nd Quarter 2008
      • 2007 Financial Results
        • (Table) Audible Inc. and Subsidiary Condensed Consolidates Statement of Operations
  • The Major Self-Improvement Websites
    • Summary of The Market…
    • Self-improvement Websites, Ranked by Traffic…
      • (Table) Note: The lower the Alexa number, the more traffic the website is getting.
    • Competitor Profiles
      • Selfgrowth.com
      • ConsciousOne.com,
      • TSTN.com (The Success Training Network)
      • Beliefnet.com
      • BN Media, LLC Announces Acquisition of Beliefnet - June 25, 2010
      • FOX Entertainment Acquires Beliefnet - December 4, 2007
      • Sucessuniversity.com
      • Thirdage.com
  • The Online Education Market
    • Nature of the Business…
    • Industry Issues & Obstacles & Status Report...
      • Schools come under fire by the government
      • Fake degrees - diploma mills
      • Market Size and Growth…
      • Market Segments
  • The Public Seminars Market
    • Summary…
    • Market Status Report…
      • Market Size…
        • (Table) The Leading Public Seminar Competitors
      • Operating Ratios…
      • 2016 Forecast…
    • Competitor Profiles
      • Fred Pryor/Career Track
      • Evelyn Wood Speed Reading
      • Other Speed Reading Competitors
      • Learning Strategies Corp.
      • Skillpath seminars (Graceland University)
        • (Table) Financial Summary
      • National Seminars Group/Padgett Thompson (Rockhurst University)
        • (Table) National Seminars Group/Padgett Thompson (Rockhurst University)
    • Peter Lowe (Get Motivated seminars)
      • Company History
      • Hay House
      • Landmark Education
      • Peak Potentials
    • Webinars as an alternative to live events…
  • 2012 Status Report of the U.S. Weight Loss Market
    • Main Points About The U.S. Diet Market - Summary…
      • Major Market Developments of 2011-2012…
      • U.S. Weight Loss Market Size…
        • (Table) Following are Marketdata’s estimates for the major segments of the U.S. weight loss market: ($ billions)
      • 2013 Forecasts…
      • Dieter Demographics…
      • Dieter Preferences
      • Diet Market Marketing & Advertising trends…
      • The Commercial Chains Revenues…
        • (Table) Following are Marketdata estimates for the major commercial weight loss chains’ sales in 2011 and 2012, based on actual revenues reported by the public companies:
      • Retail Meal replacements & Diet Pills Market…
      • Distribution Channels: Multi-level Marketing on the Rise…
      • Herbalife Now #2 Diet Company by Revenues - Success With Nutrition Clubs
      • Other Non-traditional Sites for Weight Loss Programs
      • Medical Weight Loss Programs…
      • Diet Drugs Market…
      • FDA Approves Vivus Diet Pill - Qsymia
      • Arena's Lorcaserin - A Game Changer? Will Dieters Flock to Their Doctors for "magic pill" Prescriptions?
      • The $64,000 Questions:
      • Obesity Drug Sales Forecasts - Why They Are Out of Whack
      • Diet Websites…
      • Public Weight Loss Company Performance - 3rd Quarter & 9 Months 2012…
      • eDiets.com
      • Second Quarter and Recent Operating Highlights:
        • (Table) Nine Months Ended Sept. 30th
      • NutriSystem
      • 3rd Quarter 2012 Results
      • To view complete financials, see this link:
        • (Table) Nine Months Ended Sept. 30,
        • (Table) Annual Summary Year Ended December 31,
      • Sales Plunged 21% in 2011
      • Medifast
      • Outlook
        • (Table) 9 Months Ended Sept. 30:
        • (Table) Years Ended December 31 ($ 000)
      • Market Niches…
      • Marketdata Estimates Corporate Weight Loss Market At $215+ Million
  • Overview of the Stress Management Market
    • Societal Stress Levels: How Big A Problem?…
      • The Major Kinds of Stress-Related Disorders…
      • Nature of The Stress Management Field…
      • The Major Stress Management Practitioners…
      • Market Size & Growth, The Major Market Segments…
  • Reference Directory of Market Information Sources
    • Self-Improvement-Related Trade Groups & Associations
    • Self-Improvement & New Age Journals & Publishers
    • Major Self-Improvement Websites & Portals

 
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