The Market For Self-Improvement Products & Services
Simply the most comprehensive business analysis that exists of the self-improvement market. The market was affected by the recession as well as negative publicity from a few scandals (James Ray seat lodge deaths, bankruptcies, etc.). But, the business held up well, boosted by auidobooks live streaming, and other sectors). This Marketdata study examines the $10.4 billion market for motivational “self-improvement” programs and products that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, audiobooks, infomercials, motivational speakers, multi-media packages, public seminars, workshops, retreats, webinars, holistic institutes, personal coaching, online education, websites, training organizations and more. Nature of the business and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, general motivational, and stress management.
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The study analyzes market segments/structure, the New Age movement, $ size/growth (2003-2016 forecast), effects of the recession, shift to Internet delivery of content, customer demographics, in-depth profiles of 40 top motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Franklin-Covey, Suze Orman, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), top 100 infomercials for 2007-2011, 2012 status reports of the U.S. weight loss market and the stress management market, and more. NEW first –time data on revenues/profits of public seminar companies. Interviews with market leaders.
Contains a 110-page chapter profiling the activities/specialties/speaking fees/2011 revenues of 40 top speakers/gurus, with a ranking of the top 101. 56 in-depth competitor profiles: Gaiam, Nightingale-Conant, Hay House, Peak Potentials, Landmark Education, Skillpath, National Seminars group, Fred Pryor/Career-Track, Get Motivated seminars, Selfgrowth.com, Success Magazine, Beliefnet.com,Toastmasters, Dale Carnegie Associates, Franklin-Covey, others. Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Intl. Coach Federation, Electronic Retailing Assn., Response Magazine, more.
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