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The Market For Self-Improvement Products & Services

Marketdata Enterprises Inc.
November 1, 2010
360 Pages - SKU: RF2895467

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This is simply the most comprehensive business analysis that exists of the self-improvement market. This Marketdata study examines the $10.5 billion market for motivational “self-improvement” programs, products or services that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, videos, audiobooks, infomercials, motivational speakers, multi-media packages, public seminars, workshops, retreats, webinars, 16 holistic institutes, personal coaching, online education, websites, training organizations and more. Nature of and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, general motivational, and stress management.

The study analyzes market segments and structure, $ size/growth (2003-2014 forecast), effects of the recession, Oprah Winfrey’s new OWN Network, in-depth profiles of 40 top motivational speakers/gurus (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Franklin-Covey, Suze Orman, John Gray, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, Brendon Burchard, and many others), demographic profile/buying habits of TV infomercial buyers, top 100 infomercials lists for 2007-2009, 2010 status reports of the U.S. weight loss market and the stress management market, and more.

Contains a 115-page chapter profiling the activities/specialties/speaking fees/ 2009 revenues of 40 top speakers/gurus influencing the market, with a ranking of the top 101. 56 in-depth competitor profiles, including : Gaiam, Nightingale-Conant, Hay House, Peak Potentials, Landmark Education, Midwest Center for Stress, Audible.com. Selfgrowth.com, Success Magazine, Beliefnet.com, Fred Pryor/CareerTrack, Peter Lowe, Toastmasters, Dale Carnegie Associates, Franklin-Covey, others. Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Intl. Coach Federation, Electronic Retailing Assn., Response Magazine, more.

Introduction: Study Scope & Methodology: * Explanation of where the information came from: “primary” & “secondary” sources:
Executive Overview of Major Findings: * Highlights of ALL chapters--Discussion of market nature & definition, characteristics, major developments of past 2 years, avg. customer profile, why demand exists for programs.; * Findings/transcripts of interviews with market movers & shakers at: selfgrowth.com, Personalgrowth.com, Success magazine - effects of the recession, technology trends, James Ray Sweat lodge deaths; * Marketdata forecast for the next big thing: Oprah’s OWN Network - discussion; * Market Size & Growth, Segments: Table & Discussion of total market size, growth, outlook (2003, 2005, 2007, 2009, 2014 forecasts), estd. $ size of major segments BY DISTRIBUTION CHANNEL: Infomercials, mail order catalogs, motivational speaker seminars, holistic institutes, self-improvement books & audiobooks, personal coaching; * Individual Market Segment Outlooks: discussion of mkt. size/growth/characteristics/trends for:; * Status report of the U.S. Weight Loss Industry ($ size 2002-2013F, by 10 mkt. segments, trends, dieter demographics/number, mkt. nature, major mkt. trends/developments, etc.); * Status report of the Stress Management Programs/Services Market (2009 $ size, segments, major trends
The Motivational Speakers Market: * Discussion of number of professional speakers in the U.S., avg. earnings, estim. 2005, 2007, 2009 income for the top 10 gurus (table) - from speaking engagements, books, consulting, training, list of top speakers’ bureaus, how speakers operate; * Recent market trends: live events, shift in product mix to webinars/online courses, recession effect; * Overview/size of corporate training market; * Speaking fees by person: top 10 - table (2003, 2006, 2008); * List/ranking of top 101 self-improvement experts, compiled by Self-Improvement Online, Inc.; * New up and coming speakers, profiles of: Brendon Burchard, Pete Bissonnette, Robert Ringer, Michael Masterson, Bill Harris, Vic Johnson); * In-depth profiles of top self-improvement “gurus”/celebrities (living and past) - descriptions of their organizations, biographies, 2009 revenue estimates/actual when available, products/services offered, books authored, speaking fees, consulting, specialties, headquarters address, websites, for...
The Personal Coaching Market: * Definition & summary of the market, number of active coaches in U.S., worldwide, coaching specialties, differences between coaching and consulting, corporate vs. personal coaching, the most common myths about coaching, phone coaching, effects of the recession; * Status report of the market, how affected by recession, topics in demand; * The market’s major trade group and periodicals (address list); * Average/typical annual earnings, fees, emergence of telephone coaching services; * Market $ size and projected growth, 2008, 2009, 2014F- PricewaterhouseCoopers survey; * Profiles of 6 top coaches: Bernie Siegel, Colleen Bracken, Diane Brennan, Pat Mathews, Pat Boney, Kay Cannon; * List of major coaching periodicals.
The Direct Response Market: Infomercials: * Discussion & analysis of infomercials as a sales/advertising medium, reasons for growth in popularity and doubling since 1996, emerging trends, mkt. size, 2009-2010 status report, $ media billings by topic, by quarter, why infomercials are popular, effects of recession on sales; * Demographic profile of infomercial buyers from: Electronic Retailing Assn. (by sex, age, income, why they buy, how much, how often, top motivating factors, DRTV demographics; * List of top 100 long and short-form infomercials of 2009, 2007, 2005 top 100 (Jordan Whitney) - show name, products, distributor; * 2010- 2014 Marketdata growth forecast, historical share of total info. Sales by self-improvement programs; * List of top infomercial producers.; * List of leading infomercials of past decade (producer, $ sales, etc.); * In-depth descriptions of sample infomercials (1996-2003) (product/service advertised, price/ordering details, phone/address, producer),; * List, brief descriptions of other infomercials (not viewed) for: weight loss, relationships, general motivational, business opportunities.
The Self-Improvement Books Market and New Age Bookstores: * Status of book buying in 2009 vs. 2007, $ sales by major category (Publishers Weekly annual report, Census: 2002-2009), diet book bestsellers of 2009; * The Secret - A Movie and book phenomenon that boosted the market, estim. sales, persons made famous, Opran Winfrey’s role.; * List of bestselling self-improve. books in 2009, 2007 & 2005 (units sold, $ sales, authors),; * Summary of “new age” bookstores mkt.: chains vs. independents, how many in the nation, products sold, growth, customers, specialties. estd. sales, share of sales by major topics, 2009; * New Age Retailer magazine 2006 survey - top 10 trends, store strategies, products on uptrends and downtrends, most popular authors.; * Marketdata and Simba Information $ estimates of size of self-improvement books mkt., 2003, 2005, 2007, 2009, 2014 forecasts, the major book distribution channels.; * Discussion/analysis of the diet books market, buyer demographics, what makes a bestseller, $ mkt. value, list of best-selling diet books since mid-1980s.
The Self-Improvement Audiobooks Market: * Market status and growth (2009-2014 forecasts), moderate unit sales growth but $ volume down, buyer demographics, popularity rank for 14 topics, where audiobooks are purchased, segments, total audiobook sales vs. share for SI tapes, major competitors.; * Latest APA 2010 consumer survey results on market growth, audiobook formats, sales trends, comparisons to 2008 survey.; * Latest audiobook user surveys by Consumer Electronics Assn., APA, etc. (frequency of use, no. bought, where listened to, etc.) - why Marketdata estimates differ from APA’s; * Self-improvement audiobooks mkt. size vs. total spoken audio mkt.; * Leading publishers address list (address, phone, key titles published): Harper Audio, Simon & Schuster, New Star, Nightingale-Conant, Random House, TIME Warner, etc.)
The Major Self-Improvement Websites: * Discussion/summary of self-improvement websites - why most are not successful; * Traffic rankings: November 2010 Alexa ranks and estimated daily visitors for top 25 sites
The Online Education Market: * Nature of the business, why booming during recession, no. of students enrolled; * Estimated $ size of the market; * Diploma mills and fake degrees - a major problem plaguing the industry, fees charged,; * How mills operate, findings of Babson Survey Research survey; * Mkt. segments: hybrid programs, MBA programs; * List of the major online education universities
Holistic Institutes & Training Organizations: * Discussion of overall market status and 16 U.S. centers’ philosophies, course offerings and avg. prices, enrollments, growth since 1960s, nonprofit/for-profit status, specializations, estd. 2009 revenues/budgets, workshop topics in demand, mkt. size and 2014 forecasts.; * Status of the market in 2009, enrollments, effect of the recession, trends; * Address List of top centers in the U.S., directors’ names, 2009 attendance for each; * Descriptive profiles and background, sample courses, no. attendees, for leading facilities:; * Dale Carnegie Training - profile, revenues; * Toastmasters International - profile, revenues; * Evelyn Wood Reading Dynamics, American Speed Reading - profiles.; * Gaiam Inc. - profile, financials 2007-2010; * Hay House - profile, estd. Revenues.
The Public Seminars Market: * Discussion/analysis of large group vs. small group seminars, difference in cost structure, profitability, fees, individual speakers doing public seminars, mkt. size and status report, why this is a difficult model to make profitable, estd. Mkt. size.
Status Report of The U.S. Weight Loss Market: * Summary/status of the industry in 2009 recent and emerging trends, 2010 Marketdata forecasts, advertising trends, discounting, 2009 soft drink sales, Alli drug in trouble, Chinese mkt.; * Performance of leading commercial, medical, online chains (Medifast, NutriSystem, eDiets, Jenny Craig, Weight Watchers - public companies); * Discussion of major industry trends, 2009 sales of OTC meal replacements and diet supplements And pills, findings of Nutrition Business Journal report; * Reasons why America is growing fatter, cycles & nature of U.S. weight loss market.; * 2009 performance of: commercial programs, meal replacements, medical programs, bariatric surgeries
Status Report of The Stress Management Market: * Summary: societal stress levels rising, the major types of stress disorders, list of types of professionals and organizations providing stress mgmt. services, emerging trends, treatment methods, mkt. structure & characteristics, current outlook by American Institute of Stress, results of 2008 Annual Attitudes in the Workplace Poll (Marlin Co.); * Major characteristics defining stress management market; * Discussion/analysis of major provider groups: (no. of practitioners, mkt. potential, fees); * Discussion of biofeedback centers & therapists, BCIA trade group; * Discussion of massage therapy; * Discussion of hospital-based stress mgmt. programs; * Discussion of health club-based stress mgmt. programs; * The mail order & retail products mkt. (books, biofeedback cards, videos, infomercials); * The market for stress mgmt. books & audiocassettes; * Total $ value of market in 2009, by type provider group - Marketdata estimates, 2009, 2014 F; * Profiles of some leading organizations: American Institute of Stress, ESSI Systems, Institute of Stress Medicine, Midwest Center for Stress & Anxiety, Mind/Body Medical Institute, Self-Programmed Control Center, Stress Reduction Program at Univ. of Mass.
Reference Directory of Information Sources (free with any chapter order): * (Names, addresses, phone, key contacts at relevant trade groups, journals, periodicals in the field)

The Market For Self-Improvement Products & Services

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