The Market For Self-Improvement Products & Services

This is simply the most comprehensive business analysis that exists of the self-improvement market. This Marketdata study examines the $10.5 billion market for motivational “self-improvement” programs, products or services that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, videos, audiobooks, infomercials, motivational speakers, multi-media packages, public seminars, workshops, retreats, webinars, 16 holistic institutes, personal coaching, online education, websites, training organizations and more. Nature of and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, general motivational, and stress management.

The study analyzes market segments and structure, $ size/growth (2003-2014 forecast), effects of the recession, Oprah Winfrey’s new OWN Network, in-depth profiles of 40 top motivational speakers/gurus (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Franklin-Covey, Suze Orman, John Gray, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, Brendon Burchard, and many others), demographic profile/buying habits of TV infomercial buyers, top 100 infomercials lists for 2007-2009, 2010 status reports of the U.S. weight loss market and the stress management market, and more.

Contains a 115-page chapter profiling the activities/specialties/speaking fees/ 2009 revenues of 40 top speakers/gurus influencing the market, with a ranking of the top 101. 56 in-depth competitor profiles, including : Gaiam, Nightingale-Conant, Hay House, Peak Potentials, Landmark Education, Midwest Center for Stress, Audible.com. Selfgrowth.com, Success Magazine, Beliefnet.com, Fred Pryor/CareerTrack, Peter Lowe, Toastmasters, Dale Carnegie Associates, Franklin-Covey, others. Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Intl. Coach Federation, Electronic Retailing Assn., Response Magazine, more.