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U.S. Market For Self Improvement Products & Services

Marketdata Enterprises Inc.
October 1, 2008
316 Pages - SKU: RF1920959

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States

This is simply the most comprehensive business analysis that exists of the self-improvement market. This Marketdata study examines the $11 billion market for motivational “self-improvement” programs, products or services that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, videos, audiobooks, infomercials, motivational speakers, multi-media packages, public seminars, workshops, 16 holistic institutes, personal coaching, websites and more. Nature of and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, general motivational, and stress management.

The study analyzes market segments and structure, $ size/growth (2000-2012 forecast), in-depth profiles of 35 top motivational speakers/gurus (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Stephen Covey, Suze Orman, John Gray, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), demographic profile/buying habits of TV infomercial buyers, top 100 infomericals of 2007, 2008 status report of U.S. weight loss market, the stress management market, more.

Contains a 97-page exhaustive chapter profiling the activities/specialties/speaking fees/ revenues of 35 top speakers/gurus influencing the market, with a ranking of the top 101. 56 competitor profiles for: Gaiam, Nightingale-Conant, Hay House, Peak Potentials, Landmark Education, Midwest Center for Stress, Audible.com. Selfgrowth.com, Success Magazine, Beliefnet.com., Fred Pryor/CareerTrack, Peter Lowe, Toastmasters, Dale Carnegie Associates, others. Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Electronic Retailing Assn., more.

Introduction: Study Scope & Methodology: * Explanation of where the information came from: “primary” & “secondary” sources:
Executive Overview of Major Findings: * Highlights of ALL chapters--Discussion of market nature & definition, characteristics, major developments of past 2 years, avg. customer profile, why demand exists for programs.; * Findings/transcripts of interviews with market movers & shakers/management at: selfgrowth.com, Personalgrowth.com, Centerpointe Research, Success magazine; * Market Size & Growth, Segments: Table & Discussion of total market size, growth, outlook (2000, 2002, 2003, 2005, 2007, 2008, 2012 forecasts), estd. $ size of major segments BY DISTRIBUTION CHANNEL: Infomercials, mail order catalogs, motivational speaker seminars, holistic institutes, self-improvement books & audiotapes, personal coaching; * Individual Market Segment Outlooks: discussion of mkt. size/growth/characteristics/trends for:; * Status report of the U.S. Weight Loss Industry ($ size 2002-2012F, by 9 mkt. segments, trends, dieter demographics/number, mkt. nature, major mkt. trends/developments, etc.); * Status report of the Stress Management Programs/Services Market (2007 $ size, segments, major trends
The Motivational Speakers Market: * Discussion of number of professional speakers in the U.S., avg. earnings, estim. 2003, 2005, 2007 income for the top 11 gurus (table) - from speaking engagements, books, consulting, training, list of top speakers’ bureaus, how speakers operate; * Recent market trends; * Overview/size of corporate training market; * Speaking fees by person - table (2003, 2005, 2008); * List/ranking of top 101 self-improvement experts, compiled by Self-Improvement Online, Inc.; * New up and coming speakers, profiles of: Hale Dwoskin, Pete Bissonnette, Robert Ringer, Michael Masterson, Bill Harris, Vic Johnson); * In-depth profiles of 35 top self-improvement “gurus”/celebrities (living and past) - descriptions of their organizations, biographies, 2007 revenue estimates/actual when available, products/services offered, books authored, speaking fees, consulting, specialties, headquarters address,websites, for...; (see below)
The Motivational Speakers Market: …Anthony Robbins, Jack Canfield, Mark Victor Hansen, Deepak Chopra, Suze Orman, Franklin Covey Co. (Stephen Covey), Marianne Williamson, Zig Ziglar, Brian Tracy, Dr. Phil McGraw, Dr. Laura Schlessinger, Kevin Trudeau, Sylvia Browne, Dale Carnegie, Wayne Dyer, Robert Kiyosaki, Robert Allen, John Gray, Iyanla Vanzant, Les Brown, Louise Hay, Og Mandino, Ken Blanchard, L. Ron Hubbard, Napoleon Hill, Tom Hopkins, Leo Buscaglia, Jim Rohn, Spencer Johnson, Barbara DeAngelis, Earl Nightingale, John Kabat-Zinn.
The Personal Coaching Market: * Definition & summary of the market, number of active coaches in U.S., worldwide, coaching specialties, differences between coaching and consulting, corporate vs. personal coaching, the most common myths about coaching, phone coaching, effects of the recession; * The market’s major trade group and periodicals (address list); * Average/typical annual earnings, fees, emergence of telephone coaching services; * Market $ size and projected growth to 2008, 2012 - PricewaterhouseCoopers survey findings, Marketdata revisions of prior estimates; * List of major coaching periodicals.
The Direct Response Market: Infomercials: * Discussion & analysis of infomercials as a sales/advertising medium, reasons for growth in popularity and doubling since 1996, emerging trends, mkt. size, 2007-08 status report, media billings by topic, why infomercials are popular; * Demographic profile of infomercial buyers from: Electronic Retailing Assn. (by sex, age, income, why they buy, how much, how often, top motivating factors, DRTV demographics; * List of top 100 long and short-form infomercials of 2007, comparison to 2005 top 100 (Jordan Whitney) - show name, products, distributor; * 2008- 2012 Marketdata growth forecast; * List of top infomercial producers.; * List of leading infomercials of past decade (producer, $ sales, etc.); * In-depth descriptions of sample infomercials (1996-2003) (product/service advertised, price/ordering details, phone/address, producer),; * Samples of currently airing infomercials (title, host, product description, price, etc.): Carleton Sheets (real estate), Slim In 6 (diet), “The Firm” (diet), John Beck’s Real Estate System, American Dream Makers (business opportunity).; * Recent FTC actions against Teach Me To Trade stock system producers; * List, brief descriptions of other infomercials (not viewed) for: weight loss, relationships, general motivational, business opportunities.
The Self-Improvement Books Market and New Age Bookstores: * The Secret - A Movie and book phenomenon that boosted the market, estim. sales, persons made famous, Opran Winfrey’s role.; * Status of book buying in 2007 vs. 2005, $ sales by major category (Publishers Weekly annual report, Census); * List of bestselling self-improve. books in 2007 & 2005 (units sold, $ sales, authors),; * Summary of “new age” bookstores mkt.: chains vs. independents, how many in the nation, products sold, growth, customers, specialties. estd. sales, share of sales by major topics, 2007; * New Age Retailer magazine 2006 survey - top 10 trends, store strategies, products on uptrends and downtrends, most popular authors.; * Marketdata and Simba Information $ estimates of size of self-improvement books mkt., 2003, 2005, 2007, 2012 forecasts, the major book distribution channels.; * Discussion/analysis of the diet books market, buyer demographics, what makes a bestseller, $ mkt. value, list of best-selling diet books since mid-1980s.
The Self-Improvement Audiobooks Market: * Market status and growth (2007-2012 forecasts), reasons for recent strong growth, buyer demographics, popularity rank for 14 topics, where audiobooks are purchased, segments, total audiobook sales vs. share for SI tapes, major competitors.; * Latest APA 2008, 2007 survey results on market growth, audiobook formats, sales trends, more.; * Latest audiobook user surveys by Consumer Electronics Assn., APA, etc. (frequency of use, no. bought, where listened to, etc.) - why Marketdata estimates differ from APA’s; * Self-improvement audiobooks mkt. size vs. total spoken audio mkt.; * Leading publishers address list (address, phone, key titles published): Harper Audio, Simon & Schuster, New Star, Nightingale-Conant, Random House, TIME Warner, etc.)
The Major Self-Improvement Websites: * Discussion/summary of self-improvement websites - why most are not successful; * Traffic rankings: September 2008 Alexa ranks and estimated daily visitors for top 27 sites
Holistic Institutes & Public Seminar Training Organizations (Self-improvement workshops, seminars, courses, retreats, training organizations): * Discussion of overall market status and 16 U.S. centers’ philosophies, course offerings and avg. prices, enrollments, growth since 1960s, nonprofit/for-profit status, specializations, estd. 2007 revenues/budgets, workshop topics in demand, mkt. size and 2012 forecasts.; * Status of the market in 2008, enrollments, effect of recession, trends; * Address List of top centers in the U.S., directors’ names, 2007 attendance
Holistic Institutes & Public Seminar Training Organizations: * Descriptive profiles and background, sample courses, no. attendees, for leading facilities:; * Dale Carnegie Training - profile, revenues; * Toastmasters International - profile, revenues; * Evelyn Wood Reading Dynamics, American Speed Reading - profiles.; * Gaiam Inc. - profile, financials 2007-2008; * Hay House - profile, estd. Revenues.
The Public Seminars Market: * Discussion/analysis of large group vs. small group seminars, difference in cost structure, profitability, fees, individual speakers doing public seminars, mkt. size and status, why this is a difficult model to make profitable,
Status Report of The U.S. Weight Loss Market: * Summary/status of the industry as of 1st half 2008, recent and emerging trends, top trends of 2008 forecast by Calorie Control Council, advertising trends, examples of weight loss “challenges”; * Performance of leading commercial, medical, online chains (Medifast, NutriSystem, eDiets, Jenny Craig, Weight Watchers); * Why diet books are hot and more are being published; * Discussion of major industry trends, dieter demographics (how Americans diet, various survey findings), why ALL segments of the market are now growing; * Reasons why America is growing fatter, cycles & nature of U.S. weight loss market.; * 2008 outlooks for: commercial programs, meal replacements, medical programs, bariatric surgeries, demise of the low-carb trend.; * Discussion of growth of small commercial chains, Pure Weight Loss/LA Weight Loss troubles,; * Medical programs status report: diet drugs in development, examples of growing chains (Smart For Life, Medi-Weightloss Clinics, Center for Medical Weight Loss, Dr. Bernstein’s Health & Diet Clinics), bariatric surgery trends; * Discussion of online dieting market (eDiets.com performance/troubles)
Status Report of The Stress Management Market: * Summary: societal stress levels rising, the major types of stress disorders, list of types of professionals and organizations providing stress mgmt. services, emerging trends, treatment methods, mkt. structure & characteristics, current outlook by American Institute of Stress, results of 2008 Annual Attitudes in the Workplace Poll (Marlin Co.); * Major characteristics defining stress management market; * Discussion/analysis of major provider groups: (no. of practitioners, mkt. potential, fees); * Discussion of biofeedback centers & therapists, BCIA trade group; * Discussion of massage therapy; * Discussion of hospital-based stress mgmt. programs; * Discussion of health club-based stress mgmt. programs; * The mail order & retail products mkt. (books, biofeedback cards, videos, infomercials); * The market for stress mgmt. books & audiocassettes; * Total $ value of market in 2007, by type provider group - Marketdata estimates, 2007, 2012 F; * Profiles of some leading organizations: American Institute of Stress, ESSI Systems, Institute of Stress Medicine, Midwest Center for Stress & Anxiety, Mind/Body Medical Institute, Self-Programmed Control Center, Stress Reduction Program at Univ. of Mass.
Reference Directory of Information Sources (free with any chapter order): * (Names, addresses, phone, key contacts at relevant trade groups, journals, periodicals in the field)

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U.S. Market For Self Improvement Products & Services

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