U.S. Poverty Market: Businesses Serving the Noncreditworthy

Marketdata Enterprises Inc.
January 1, 1999
118 Pages - SKU: RF86
License type:
Countries covered: United States

U.S. Poverty Market: Businesses Serving the Noncreditworthy

 
Examine the vast market servicing consumers that are shut out or ignored by banks and credit card companies. The businesses operating in this "sub-prime" market, which comprises about 35 percent of the population, include pawnshops, rent-to-own furniture and appliance dealers, check-cashing services, sub-prime lenders and car title loan companies. This study analyzes each of these sectors in detail: the shady image associated with many, how they operate, the revenue/growth prospects of each business from the 1980s to 2003, profiles of the largest players in each segment and the demographics of low income and minority consumers. Excluding auto loans and mortgages, this is at least an $8 billion/year market.


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