Online Dieters Profile & Analysis

This is a new Quarterly Online Dieter Tracking & Analysis Service, by Marketdata Enterprises. Marketdata is the operator of a leading weight loss portal website named BestDietForMe.com. Marketdata has tracked the weight loss industry for 16 years.

A panel of 19,311 online dieters (94% female) that completed the BestDietForMe.com online survey were analyzed from Jan. 1 to March 31, 2005 (2nd qtr. report due in July). This report is an analysis of how dieters responded to the BestDietForMe.com 50-question online survey, which yielded some very interesting data via 116 metrics. Each metric and statistical table is accompanied by commentary and analysis.

The BestDietForMe.com website acts as a real-time daily tracking tool that produces an in-depth national dieter profile—their demographics, needs, and preferences related to nutrition, exercise, and psychological roadblocks, at a fraction of the cost of syndicated panels.

MetricsTracked (116 total): gender, age, BMI (body mass index), starting weight, average time spent on website, % opting in for special offers from diet companies, % leaving name & address, pregnant or nursing percentage, % with medical conditions, their diet budget, preferred weight loss program location, % interested in weight loss surgery, % interested in home delivery of diet food, preferred diet counseling format, type food plan desired, % interested in diet plans with pre-planned daily menus, % with special food needs/allergies/food sensitivities, readiness to begin a diet program, % using 18 types of diet plans in the past, exercise preferences, psychological support needs: % needing emotional eating support, stimulus control, social eating skills support.

Also Included:

• Discussion/analysis of the online dieting market: nature, market size.
• List of the top diet websites.
• Latest Alexa traffic rankings of the top diet websites.
• Forecasts and early identification of key trends.
• Latest results of surveys of online dieters by diet companies and others.

U.S. Weight Loss Market Overview: The cost of obesity, summary of major developments/trends of last 2 yrs., dieter demographics, reasons for increased obesity rate, most popular dieting methods, dollar size of market and its 9 segments (2002-2005, 2008 forecast, short/long-term outlooks)., sales of leaders, outlooks for: commercial programs, medical programs (MDs, bariatric surgery, RDs, Rx diet drugs, hospital programs, VLCD plans), rankings of top competitors, status of diet websites, multi-level mktg. plans, meal replacements & appetite suppressants mkt., diet soft drinks & artificial sweeteners, diet/low-carb foods market.