Discussion of market nature & definition, characteristics, major developments of past 2 years, avg. customer profile, why demand exists for programs.
Findings/transcripts of interviews with market movers & shakers at: selfgrowth.com (David Riklan, Steve Salerno (author of “Sham”, others), technology trends, marketing methods.
Changing of the guard: older gurus retiring and dying, who will replace them?
The explosion of SI content via Internet entrepreneurs – discussion
Negative publicity still exists: indictment of Kevin Trudeau, company closures and criticisms
Market Size & Growth, Segments: Table & Discussion of total market size, growth, outlook (2003, 2005, 2007, 2009, 2011, 2013-14, 2018 forecasts), estd. $ size of major segments, BY DISTRIBUTION CHANNEL: Infomercials, mail order catalogs, motivational speaker seminars, holistic institutes, self-improvement books & audiobooks, personal coaching
Motivational Speakers Market
Discussion of number of professional speakers in the U.S., avg. earnings, estim. 2005, 2007, 2009, 2011 income for the top gurus (table) - from speaking engagements, books, consulting, coaching, training, list of top speakers’ bureaus, how speakers operate
Recent market trends: live events, shift in product mix to webinars/online courses
Avg. yearly earnings per motivational speaker, % from products/speaking.
Overview/size of corporate training market
Speaking fees by person: selected top speakers – table
Rank of top 101 self-improvement experts, compiled by Self-Improvement Online
New up and coming speakers, profiles of: Brendon Burchard, Pete Bissonnette, Vic Johnson, Bill Harris.
In-depth profiles of top self-improvement speakers and “gurus”/celebrities (living and past) - descriptions of their organizations, biographies, revenue estimates/actual when available, products/services offered, books authored, speaking fees, consulting, specialties, headquarters address, websites, for...
Simply the most comprehensive business analysis that exists of the $1+ billion motivational speaking market. This Marketdata study examines the market for motivational speakers and products they have that seek to improve us physically, mentally, financially or spiritually.
These speakers not only get paid large sums for a speech but do coaching and consulting, have workshops and retreats, mastermind courses, online “universities, books, CDs/DVDs, infomercials, and webinars. This reports covers: nature of the business, speaker’s bureaus, marketing methods, speaker characteristics, the corporate training market and more, the activities/specialties/speaking fees and revenues of the top motivational speakers, with a ranking of the top 101 self-improvement gurus. Also examines recent scandals associated with some personal growth gurus/authors, and the effect on the market’s reputation and growth.
The study analyzes the market’s $ size/growth (2007-2018 forecast), the shift to Internet delivery of content, customer demographics, and in-depth profiles of 40 top motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Suze Orman, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others). An overview and summary of the total self-improvement market is included, with $ values of all market segments, major market trends, opinions of industry experts and consultants.