Countries covered: United States
This new Marketdata study examines the $924 million diet food home delivery or “home meal replacement” market in the U.S. This is a niche segment of the overall weight loss market appealing to the most affluent dieters, that has grown rapidly until the recession hit. Research for this study was based mainly on primary research involving custom Marketdata telephone surveys of company management.
Roughly 30 companies compete. Some ship food nationwide while others provide fresh daily delivery to local markets such as New York City and Los Angeles. Profit margins vary greatly.
The study covers: nature/structure of the market, key demand factors, pricing, distribution & franchising, how companies are formed and operate, profitability/expense ratios, customer mix and demographics, market size (2005-2010, 2011 & 2014 forecasts), management outlooks and opinions of market growth and the competition.
Also Included: Complete Status Report of the Total Weight Loss Market, with outlooks for commercial, medical and retail programs, 2009 & 2014 forecasts, latest dieter trends, major market developments of 2009-2010, 2008-2011 financials for the public diet companies, effects of the recession, ranking of top weight loss companies, 1989-2014 market size/growth history, and more.
29 Competitor Profiles for: NutriSystem, Jenny Direct, Medifast, Diet To Go, 5 Squares, BistroMD, Pur Foods, eDiets Meal Delivery, Chefs Diet, Freshology, Sunfare, Seattle Sutton’s Healthy Eating, HMR At Home, In The Zone, Personal Chef To Go, and more (address, program descriptions, prices, market outlooks, financials when available).
Some Findings…
- The average monthly cost of a diet/healthy food home delivery plan is $723.
- Most companies held up well during the recession, and adapted/found new markets.
- We expect the market size to grow 3.7% in 2011 and 4.5%/year to 2014.
- Most local daily fresh food services serve the LA and NYC markets and don’t generate sales higher than $2-5 million, but some are as high as $30 million.
- Some services have been around 20+ years but the market took off in 2002-2003.
- 60-70% of customers are female, and clients usually stay on plan 8-12 weeks.
- Potential clients range from the elderly to college students, working Moms, time-pressed executives, celebrities, and yuppies looking for convenience.
|
- Introduction & Report Methodology
- Overview of Major Findings
- Highlights of all chapters, market size/growth - 2005-2014 forecasts, major market trends and effect of the recession on major players, 2011 & 2014 forecasts/outlook, rationale
- Dieter and diet food delivery client demographics. Shares preferring home-based diet plans and diet company food.
- Market size, growth forecasts: 2010 performance/ 2011 outlook, individual company sales, 2014 market forecast
- Nature & Structure of The Market
- Why The Demand?
- How Diet Food Home Delivery Services Operate: fresh vs. frozen, daily vs. weekly delivery
- How Diet Food Delivery Companies Are Formed, why some fail, start-up costs
- Number of Companies Offering The Service
- Pricing - How Much Does Diet Food Home Delivery Cost?
- Competitors by delivery areas.
- Tables:
- Avg. monthly plan costs for 19 companies
- 2005-2014F market revenues
- Distribution & Franchising: Local vs. Regional vs. National Reach: which companies franchise, cost to buy
- Customer Demographics
- Demographics of The Typical Dieter Overall - Why diets fail, number of dieters by sex, major dieting trends for 2010-2011
- The Potential Market- analysis of BestDietForMe.com visitors. Dieters by: gender, age, BMI, starting weight, special foods needs, budget, program location preferred, interest in food home delivery, type food plan desired, prior diet plans used, exercise preferences, psychological support needs (first quarter 2011 vs. first quarter 2010 and Q4 2010)
- Percent of dieters that prefer home-based diet plan, that are interested in diet food Delivery, that prefer pre-packaged or company diet food (24 quarters’ data: 2005-2011)
- Number of dieting attempts per year (1989-2007)
- Customer demographics for Jenny Craig, NutriSystem, other diet food delivery companies
- Customer acquisition costs.
- Estimated number of dieters by type program used
- Market Size & Growth
- Results of phone interviews with management at: The Fresh Diet, Bistro MD, Seattle Sutton, 5 Squares, In The Zone Delivery
- Various methods used to estimate market size: individual competitor sales vs. number of potential customers and avg. value per customer
- 2010 Estimate: discussion of revenues/expected growth for 2009, 2010
- 2014 Forecast: discussion of macro factors affecting demand, level of advertising, market maturation, diet food delivery concept’s position in product life cycle, the recession, possible new competitors
- Factors affecting demand and growth in 2009, 2010 to 2012 - discussion.
- Estimated 2009, 2010, 2011 sales, by competitors (top 8 plus other competitors).
- Table: Estimated market size: 2005 - 2014 forecast
- Profitability & Operating Expense Analysis
- Medifast, NutriSystem, eDiets.com 2008-Q1 2011 financial data, income, expenses by type, 2011 outlooks and results of latest conference calls.
- UFOC franchise data for Seattle Sutton’s Healthy Eating
- Gross profit margin comparisons for 2008-2010, factors affecting profitability
- Competitor Profiles
- In-depth company descriptions, history, how the programs work, pricing, areas shipped to, findings of Marketdata phone interviews with management, company headquarters address/phone /website/key contact persons, distribution/franchising information, 2008-2011 financials for public companies, etc. for…
- NutriSystem
- Jenny Direct (Jenny Craig)
- Medifast
- eDiets Meal Delivery
- 5 Squares
- 3 Hour Diet At Home
- Bistro MD
- Chefs Diet
- Diet To Go
- Sunfare
- Club Gourmet
- Diet Delivery/TSG Group (Canadian)
- Freshology
- Gourmet On the Go
- HMR At Home (Health Management Resources)
- Healthy Living Foods
- In The Zone Delivery
- Mediterranean Meals
- Nutrition In Motion (Canadian)
- Nutrifit
- Personal Chef To Go
- Pure Foods
- Rawvolution
- Seattle Sutton’s Healthy Eating
- Susan’s Healthy Gourmet
- The Slimdown
- The Fresh Diet.
- Total Weight Loss Market: Status Report
- Latest 2009-2011 market trends and developments, analysis and discussion
- Frugal dieters/creating value diet plans, selling direct to consumers
- Major market developments and performance, by market segment - discussion
- Estimated number of dieters, by sex, by diet methods used
- Effects of recession, 2010 performance & outlooks for: commercial chains, diet food delivery services, weight loss websites, OTC diet pills and meal replacements, diet foods, diet soft drinks, artificial sweeteners, medical weight loss programs, prescription drugs, health clubs industry.
- Tables:
- 1989-2014 F sales for all 10 market segments: 21 year view of the industry, through past recessions and growth periods.
- The top diet companies, by 2008 & 2010 sales
- Comparative cost of different kinds of diet programs
- Projected growth rates for each weight loss market segment to 2014
- Average cost of diet plans by type program
- Number of U.S. dieters by type program, 2011 estimates
- Reference Directory
- Directory of weight loss market studies, consultants, trade journals and associations
More United States Trends Reports
A Look at Key Sustainability Trends in the U.S. by
Natural Marketing Institute
It has been 11 years since NMI first generated insight into the LOHAS (Lifestyles Of Health And Sustainability) market and quantitatively developed its leading-edge general ...
Upscale Latino Consumers in the U.S. by
Packaged Facts
Highlighting the opportunities generated by the 8.2 million Latino adults living in households with an income of $75,000 or more, Packaged Facts' Upscale Latino Consumers ...
Social Media and Technology Trends and the U.S. Foodservice Industry by
Packaged Facts
The convergence of social media, mobile devices and consumer lifestyles is ushering in a new era of restaurant-consumer interaction, opening new doors for restaurant operators ...
The U.S. Moms Market 2010, 3rd Edition by
Packaged Facts
The U.S. Mom Market has received much discussion over the last 10 years since Packaged Facts first published a comprehensive report on the market. ...
American Time Use: Who Spends How Long At What, 2nd Edition by
New Strategist Publications, Inc.
Every day each of us gets 24 hours to accomplish what we need to do and enjoy what we
want to do. The activities we ...
See all reports like this >>
More United States Reports
e-Discovery Software Publishing in the US - Industry Market Research Report by
IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...
D&B Country RiskLine Report: The United States of America by
Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
D&B Country Report: The United States of America by
Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
Country Report United States January 2011 by
Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
Coal - US - a snapshot (2010) by
Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...
See all reports like this >>
Share this report
Other tasks Related Markets Trends Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
