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Compiled From: "The Market for Value-Added Produce" Abstract from full report:
One of today's hottest markets, value-added produce is driven by
America's heightening awareness of health and fitness issues. This
Packaged Facts report discusses how precuts (those popular bags of
shredded lettuce), as well as organics, have rocketed
at double-digit rates to the $9.7 billion mark at retail. All the economic, societal, and demographic drivers are discussed
here, with sales projected through the year 2004. Competitive trends such as branding and national rollouts are covered as
are the distinct strategies of players like Dole, Ready Pac, Bruce
Church, Tanimura & Antle, and others.
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