MarketLooks: The U.S. Market for Pet Supplies

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The following is the abstract from the full report:
The evolving demands of aging boomers and other key pet-owning demographics are transforming this dynamic market into an even hotter one, while the ongoing rapid expansion of PETsMART and PETCO continue to make a wider range of products available to a wider range of consumers. At the same time, market players continue to get bigger and stronger, as seen in the June 2004 purchase of Hartz by Sumitomo and in the steady stream of acquisitions by Central Garden & Pet and Spectrum Group (United Industries). Bringing to bear more than 20 years of experience in profiling this market and drawing on Packaged Facts’ broad cross-category expertise, The U.S. Market for Pet Care Supplies and Products, 6th Edition, pinpoints strategic directions for current and prospective marketers, with a particular focus on tapping into and further developing specific consumer segments via extensive demographic profiling.

Covering products for all type of companion animals—especially “new-generation” value-added entries—this fully updated report examines non-food pet supplies including chews, litter, toys, carriers, collars/leashes, grooming products, supplements and just about every other kind of product imaginable, honing in on hot product trends such as “professional-style” products (vet-approved, oral care, breeder-developed, etc.), health/natural products, clean-up/odor-control products, training products, travel products, gift/holiday/luxury products, and “high-tech” products such as automatic litter boxes and feeders. The report also surveys market-transforming competitive trends such as cross-over human marketers, store branding, channel-specific marketing, retailing in non-traditional outlets, and licensing.

A unique and valuable addition to this report are in-depth profiles of dog and cat owners and purchasers—covering attitudes as well as product usage rates and demographics—honing in on pet-owning segments including baby boomers, affluents, women, singles, couples, households with children, minorities, and multiple pet owners. Pet owners are also profiled by marketing region (Northeast, East Central, West Central, Southeast, Southwest, and Pacific); shopping channel (pet stores, discount stores, supermarkets, and online); and product type (cat litter, flea/tick controls, heartworm medications, and supplements).