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Compiled From: "The U.S. Gay and Lesbian Market" Abstract from full report:
This completely updated report offers a comprehensive analysis of the gay and lesbian consumer market in the United States. The report begins with an overview of key demographic characteristics of the gay and lesbian population, including income levels and household structure. The report then assesses the current size and projected growth of the market through 2004 and highlights key aspects of the shopping habits and consumption patterns of gay and lesbian consumers. The report provides examples of how mainstream companies in the financial services, automotive, travel and other key industries are developing and carrying out effective advertising strategies to target this market.
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