MarketLooks: Energy Drinks in the U.S.

MarketLooks - Packaged Facts
December 1, 2007
22 Pages - SKU: ML2091755
License type:
Countries covered: United States

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: Energy Drinks in the U.S.
Published: December 2007


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
The soda industry better watch its back, there’s a new beverage in town and it’s crossing the line. Energy drinks, once the lesser segment within the sports nutritional beverage industry, has had break away success since 2002 growing an incredible 45% CAGR to reach $5.4 billion in 2006.

A closer look at IRI-tracked sales shows how flat bubbly soda is. In the past five years, energy drinks sales through mass-market channels grew at a 56% CAGR, while carbonated sodas declined 1%. The rub for the soda industry is that energy drinks are harkening back to the good old days and positioning products as elixirs of good health. In essence, energy drinks are reinventing the original soda platform from the late 19th century with a return to the early functional benefits of the soft beverage category.

Other beverage and even food and personal care categories may feel the power of energy drinks, as it creatively cross-fertilizes. Some mergers seem obvious, such as with tea and coffee products, but recent innovations in energy ice cream and energy drink beauty products speak to a very different future.

Energy Drinks in the U.S. examines the state of the U.S. market, from everyday major players to specialty premium niche players. The report analyses manufacturer and retailer strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, brand preference, retailing, new products and factors and trends that will fuel future growth.

Report Methodology 
The information in Energy Drinks in the U.S. is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.



More United States Functional Foods & Beverages Reports

Antioxidant Products in the U.S.: Foods, Beverages, Supplements and Personal Care by Packaged Facts
Antioxidants are found in a diversity of consumer packaged goods—from fruit juices to deodorant—but reflect a metatrend whereby the link between ...

Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition Bars by Packaged Facts
This Packaged Facts report examines the $5.7 billion U.S. retail market for food bars, classified into two categories: cereal/granola bars and energy/nutrition bars. Food ...

Targeted Health and Wellness Foods and Beverages: The U.S. Market and Global Trends by Packaged Facts
The market for targeted health and wellness foods and beverages is a dynamic and promising one, driven largely by the growing recognition—among scientists, government, practitioners, ...

Dairy Alternative Beverages in the U.S.: Soy Milk, Almond Milk, Rice Milk and Other Dairy Milk Alternatives by Packaged Facts
Packaged Facts estimates that total U.S. retail sales of dairy alternative beverages reached $1.33 billion in 2011. Plant-based milks have a long history in ...

2011 Wellness & Functional Beverages in the U.S. by Beverage Marketing Corporation
BEYOND THIRST. Examining marketing activities, trends and issues in this multi-faceted market, this report covers beverages aiming to aid health, quench thirst and provide ...

See all reports like this >>

More United States Reports

e-Discovery Software Publishing in the US - Industry Market Research Report by IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...

D&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

D&B Country Report: The United States of America by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Country Report United States January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

Coal - US - a snapshot (2010) by Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...

See all reports like this >>