Market Research Logo

MarketLooks: The U.S. Market for Chocolate

19 Pages MarketLooks - Packaged Facts September 01, 2007 SKU: ML2091306

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Chocolate
Published: September 2007


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
With 2006 sales estimated at close to $16 billion through all channels, chocolate is forecast to grow to $18 billion by 2011, according to the U.S. Market for Chocolate, a fully updated Packaged Facts report. Strong consumer interest in the reported health benefits of dark chocolate and a general trend towards product premiumization (including organic and fair trade products) are offsetting steady declines in other categories, such as sugar-free and novelty products. For example, the market share for premium chocolate grew from 13% of the total market in 2002 to nearly 17% in 2006.

This report measures the size of the market and looks at overall growth factors. Then it describes specific trends and opportunities that support continued market growth. The analysis includes a discussion of how major chocolate manufacturers are structuring their new product development and marketing initiatives to stay on top of this market. Other topics of study include supply issues and consumer buying behavior.

Report Methodology
The U.S. Market for Chocolate relies upon several data sources that track chocolate sales. Statistics on manufacturer shipments are collected annually by the U.S. Department of Commerce (DOC). Retail chocolate sales data for this report have been provided under special arrangement with Information Resources, Inc. (IRI). Global confectionery sales data are published by the National Confectioners Association (NCA), which also provided detailed statistics for U.S. retail sales and consumption. Chocolate consumption data are available from the NCA for the United States and CAOBISCO (Association des Industries de la Chocolaterie, Biscuiterie et Confiserie de l’E.U.) for the European Union. Detailed consumer profiles of key demographics, including breakouts by gender, race/ethnicity, and household composition, are provided, based on Simmons Market Research Bureau data.

About the Author
C. Curtis Vreeland is a specialist with 20 years experience in the confectionery industry, conducting market research, trends analysis and product development. He has published nearly two dozen articles in trade and consumer publications. Additionally, he created and manages the Next Generation Chocolatier competition that selects America's best new artisanal chocolate makers. Curtis has an MS in Applied Economics from Cornell. He is Principal & Senior Consultant at Vreeland & Associates, where he consults with a number of small to large confectioners.


Show Full Description


Show Table of Contents



MarketLooks: The U.S. Market for Chocolate

MarketLooks - Packaged Facts
September 01, 2007

Table of Contents

Search inside this report



Pricing & Delivery

Online Download
$399

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.



CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.


Download CTA

Share this report