MarketLooks: The U.S. Market for Boomers Turning 50MarketLooks - Packaged FactsAugust 1, 1998 11 Pages - SKU: ML0788 |
Countries covered: United States
MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports. Compiled From: "The Market for Boomers Turning 50" Abstract from full report: Baby boomers will enjoy longer, more productive lives than any previous generation in American history. Packaged Facts' new report on boomers at 50 provides in-depth analysis of boomers who are 50-plus, including: demographics of the market; estimate of the market's size and projections for growth; consumer expenditures by category, shopping patterns, and retail preferences; media consumption; the fundamentals of marketing to maturing boomers; and examples of campaigns and strategies that effectively target today's maturing boomers. Note: The proprietary information in MarketLooks may not be redistributed or re-sold without prior written consent from MarketResearch.com. |
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