Market Research Logo

Unilever - SWOT Analysis

34 Pages MarketLine April 22, 2012 SKU: MTLN3901290

Unilever - SWOT Analysis company profile is the essential source for top-level company data and information. Unilever - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Unilever (or 'the group') is one of the world's leading fast moving consumer goods companies. It offers products across foods, home and personal care categories. The group primarily operates in Europe, the Americas, Asia and Africa. It is headquartered in London, the UK and employs about 171,000 people. The group recorded revenues of E46,467 million (approximately $64,700.7 million) during the financial year ended December 2011 (FY2011), an increase of 5% over FY2010. The increase in net revenues was driven by outstanding performance in emerging markets and in the home care and personal care categories. The operating profit of the group was E6,433 million (approximately $8,957.3 million) in FY2011, an increase of 1.5% over FY2010. The net profit was E4,252 million (approximately $5,920.5 million) in FY2011, an increase of 0.2% over FY2010.

Scope of the Report
  • Provides all the crucial information on Unilever required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting Unilever in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Unilever
  • Data is supplemented with details on Unilever history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Unilever
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Understand prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available

Show Full Description

Show Table of Contents

Unilever - SWOT Analysis

April 22, 2012

Search inside this report

Pricing & Delivery

Online Download
Global Site License

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report