Unilever - SWOT Analysis

Unilever - SWOT Analysis


April 22, 2012
34 Pages - SKU: MTLN3901290
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Unilever - SWOT Analysis company profile is the essential source for top-level company data and information. Unilever - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Unilever (or 'the group') is one of the world's leading fast moving consumer goods companies. It offers products across foods, home and personal care categories. The group primarily operates in Europe, the Americas, Asia and Africa. It is headquartered in London, the UK and employs about 171,000 people. The group recorded revenues of E46,467 million (approximately $64,700.7 million) during the financial year ended December 2011 (FY2011), an increase of 5% over FY2010. The increase in net revenues was driven by outstanding performance in emerging markets and in the home care and personal care categories. The operating profit of the group was E6,433 million (approximately $8,957.3 million) in FY2011, an increase of 1.5% over FY2010. The net profit was E4,252 million (approximately $5,920.5 million) in FY2011, an increase of 0.2% over FY2010.

Scope of the Report
  • Provides all the crucial information on Unilever required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting Unilever in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Unilever
  • Data is supplemented with details on Unilever history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Unilever
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Understand prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available



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