Toys & Games in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
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Essential resource for top-line data and analysis covering the Australia toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the Australia toys & games market by value in 2015?
What will be the size of the Australia toys & games market in 2020?
What factors are affecting the strength of competition in the Australia toys & games market?
How has the market performed over the last five years?
How large is Australia’s toys & games market in relation to its regional counterparts?
The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates. The Australian toys & games market had total revenues of $933.4m in 2015, representing a compound annual growth rate (CAGR) of 2% between 2011 and 2015. Other specialist retailers accounted for the largest proportion of sales in the Australian toys & games market in 2015. Sales through this channel generated $612.0m, equivalent to 65.6% of the market's overall value. Online retail is growing rapidly in popularity in Australia and now accounts for almost 12% of all toys and games sales in value terms. This is thanks to the multi-channel approach of major player Toys 'R' Us, as well as the presence of Amazon.