Spirits in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
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Leading company profiles reveal details of key spirits market players’ global operations and financial performance
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Essential resource for top-line data and analysis covering the Germany spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the Germany spirits market by value in 2015?
What will be the size of the Germany spirits market in 2020?
What factors are affecting the strength of competition in the Germany spirits market?
How has the market performed over the last five years?
Who are the top competitors in Germany's spirits market?
The spirits market consists of the sale of brandy, liqueurs, rum, specialty spirits, vodka, whisky, Tequila & Mezcal, and Gin & Genever. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates. The German spirits market generated total revenues of $22,934.7m in 2015, representing a compound annual growth rate (CAGR) of 1.5% between 2011 and 2015. Market consumption volume increased with a CAGR of 0.9% between 2011 and 2015, to reach a total of 595.6 million liters in 2015. WHO data (2010) shows that in Germany, spirits account for 27% of per capita pure alcohol consumption, some way behind beer (54% of the total). Since the mid-1970s, there has been a clear trend for alcohol consumption to decline in Germany. Per capita pure alcohol consumption was around 17 liters in 1976, but by 2010 it was closer to 10 liters. During the 2010-2014 period, beer, wine, and spirits total volumes all showed declines.