Spirits in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
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Leading company profiles reveal details of key spirits market players’ global operations and financial performance
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Essential resource for top-line data and analysis covering the China spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the China spirits market by value in 2015?
What will be the size of the China spirits market in 2020?
What factors are affecting the strength of competition in the China spirits market?
How has the market performed over the last five years?
Who are the top competitors in China's spirits market?
The spirits market consists of the sale of brandy, liqueurs, rum, specialty spirits, vodka, whisky, Tequila & Mezcal, and Gin & Genever. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates. The Chinese spirits market generated total revenues of $189,292.3m in 2015, representing a compound annual growth rate (CAGR) of 14.4% between 2011 and 2015. Market consumption volume increased with a CAGR of 14.4% between 2011 and 2015, to reach a total of 7,333.2 million liters in 2015. While whisky and vodka dominate many western markets, in China their popularity is much lower. Instead, baiju, a traditional drink made from sorghum, rice, wheat, or barley, with an alcohol content of 50-60%, is the most important. It is likely that the dominance of a well-established spirit is responsible for the sedate pace of growth observed: the market is mature.