Personal Products in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
The personal products market consists of retail sales of skincare, haircare, personal hygiene products, make-up, fragrances, oral hygiene and other products. Other products include, baby personal care, male toiletries, and feminine care. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
The South African personal products market had total revenues of $4.1bn in 2014, representing a compound annual growth rate (CAGR) of 4.5% between 2010 and 2014.
The personal hygiene segment was the market's most lucrative in 2014, with total revenues of $737.2m, equivalent to 17.8% of the market's overall value.
South Africa's massive economic and political inequality sees value being the primary factor in consumer purchases for the majority of consumers.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal products market in South Africa
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal products market in South Africa
Leading company profiles reveal details of key personal products market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the South Africa personal products market with five year forecasts
Macroeconomic indicators provide insight into general trends within the South Africa economy
Key Questions Answered
What was the size of the South Africa personal products market by value in 2014?
What will be the size of the South Africa personal products market in 2019?
What factors are affecting the strength of competition in the South Africa personal products market?
How has the market performed over the last five years?
Who are the top competitiors in South Africa's personal products market?