Oasis, with 487 stores in 25 countries, operates as a retail brand of Aurora Fashion. In 2011, Oasis introduced a £7m, 18-month investment program to revamp its brand image and gain market share through the integration of all its retail channels. The adoption of the omni-channel retail concept was successful and Oasis was recognized as one of the top omni-channel performers globally in 2011.
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Oasis’ £7m, 18-month investment program aimed to transform its image, from “the place where other people shop” to “the place where everyone shops” and gain market share demands across all sales channels, both in the UK and internationally, through the integration of all its retail channels, meaning adoption of the omni-channel retail concept.
Your key questions answered
How to succeed in omni-channel retail.
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How to integrate physical shopping with mobile technology.
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How creative and engaging technology helps to deliver a personalized shopping experience.