Mobile Phones in Australia

MarketLine
October 31, 2012
37 Pages - SKU: MTLN4909116
Countries covered: Australia

Introduction

Mobile Phones in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights
  • The mobile phone market consists of all analog and digital handsets ( mobile phone device itself) used for mobile telephony. It does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station (the kind you can use to wander around your house while carrying on a phone conversation), or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. Any currency conversions used in the creation of this profile have been calculated using constant 2011 annual average exchange rates.
  • The Australian mobile phones market had total revenues of $7.2 billion in 2011, representing a compound annual growth rate (CAGR) of 9.1% between 2007 and 2011.
  • Market consumption volumes increased with a CAGR of 7.5% between 2007-2011, to reach a total of 10.9 million units in 2011.
  • The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.8% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $9.1 billion by the end of 2016.
Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Australia

Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Australia economy

Key Questions Answered

What was the size of the Australia mobile phones market by value in 2011?

What will be the size of the Australia mobile phones market in 2016?

What factors are affecting the strength of competition in the Australia mobile phones market?

How has the market performed over the last five years?



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