Mobile Phones in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Australia Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Australia Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile phones market with five year forecasts by both value and volume
Essential resource for top-line data and analysis covering the Australia mobile phones market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the Australia mobile phones market by value in 2015? What will be the size of the Australia mobile phones market in 2020? What factors are affecting the strength of competition in the Australia mobile phones market? How has the market performed over the last five years? Who are the top competitors in Australia's mobile phones market?
The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 105 and the LG Cosmos 3. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2015 exchange rates. The Australian mobile phones market had total revenues of $3.3bn in 2015, representing a compound annual growth rate (CAGR) of 7.4% between 2011 and 2015. Market consumption volume increased with a CAGR of 4.8% between 2011-2015, to reach a total of 9.5 million units in 2015. The performance of the market is forecast to decline, having demonstrated very strong growth in recent years.