Mobile Phones in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia mobile phones market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
FeaturesSave time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Australia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Australia
Leading company profiles reveal details of key mobile phones market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile phones market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Australia economy
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What was the size of the Australia mobile phones market by value in 2015?
What will be the size of the Australia mobile phones market in 2020?
What factors are affecting the strength of competition in the Australia mobile phones market?
How has the market performed over the last five years?
Who are the top competitiors in Australia's mobile phones market?
The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some