Media in PolandIntroduction
Media in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Poland media market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market is valued as the retail sale of books, newspapers, magazines and subscriptions. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.
- The Polish media industry is expected to generate total revenues of $8.1 billion in 2012, representing a compound annual growth rate (CAGR) of 4.8% between 2008 and 2012.
- The broadcasting & cable TV segment is expected to be the industry's most lucrative in 2012, with total revenues of $4.1 billion, equivalent to 51.1% of the industry's overall value.
- The performance of the industry is forecast to follow the similar pattern with an anticipated CAGR of 4.7% for the five-year period 2012 - 2017, which is expected to drive the industry to a value of $10.1 billion by the end of 2017.
Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in Poland
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Poland
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Poland media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Poland economyKey Questions Answered
What was the size of the Poland media market by value in 2012?
What will be the size of the Poland media market in 2017?
What factors are affecting the strength of competition in the Poland media market?
How has the market performed over the last five years?