Media - North America (NAFTA) Industry Guide

Media - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Media industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

• Contains an executive summary and data on value, volume and segmentation
• Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .
• Includes a five-year forecast of the industry

Highlights

The media industry within the NAFTA countries had a total market value of $288,474.6 million in 2010. Canada was the fastest growing country, with a CAGR of 2.4% over the 2006–10 period.

Within the media industry, the US is the leading country among the NAFTA bloc, with market revenues of $263,004.4 million in 2010.

The US is expected to lead the Media industry in the NAFTA bloc, with a value of $285,301 million in 2015.

Why you should buy this report

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

Market Definition

The media Industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market is valued as the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. All currency conversions are carried out at constant average annual 2010 exchange rates.