Media in Mexico

Introduction

Media in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Mexico media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

• The media Industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market is valued as the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. All currency conversions are carried out at constant average annual 2010 exchange rates.
• The Mexican media industry had total revenue of $10,319 million in 2010, representing a compound annual growth rate (CAGR) of 2% between 2006 and 2010.
• The B&C TV segment was the industry's most lucrative in 2010, with total revenue of $5,516 million, equivalent to 53.5% of the industry's overall value.
• The performance of the industry is forecast to accelerate, with an anticipated CAGR of 2.2% for the five-year period 2010-2015, which is expected to drive the industry to a value of $11,511 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Mexico
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Mexico
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Mexico media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Mexico economy

Key Questions Answered

What was the size of the Mexico media market by value in 2010?
What will be the size of the Mexico media market in 2015?
What factors are affecting the strength of competition in the Mexico media market?
How has the market performed over the last five years?
What are the main segments that make up Mexico's media market?