Ideeli, a flash sale shopping website, was co-founded in 2006 by Paul Hurley and Mark Uhrmacher. Flash sale sites are involved in limited time sales on reduced price merchandise. The firm has since been named the fastest growing private company in the US, but faces multiple threats going forward.
Scope of this research
MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.
Research and analysis highlights
Ideeli began as a small company operating out of a New York apartment. It now has over 250 employees, around 5.5 million members and over 1,000 suppliers.
The rapid success of Ideeli can be attributed to a number of factors, with recession being the overriding one.
Going forward, the company faces numerous threats to its success. It is questionable whether flash sale sites can continue to grow in post-recession times and continue to compete in an ever-growing marketplace.
Key reasons to purchase this research
How did Ideeli begin?
What are flash sale sites and why did they grow so quickly?