Home Improvement in China

Introduction

Home Improvement in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China home improvement market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

• The home improvement market consists of the following segments: Decorative materials; Electrical hardware; hardware; Non-decorative materials; and tools. The Decorative materials segment includes paint, varnish, wall tiles, wallpaper, and woodcare products. Electrical hardware includes alarm systems, batteries, ceiling / wall lights, garden and outdoor lighting, sockets, plugs and switches, torches and portable lamps, and wiring / flex. Hardware includes brackets, locks, nails, nuts and bolts, screws and other hardware, such as base metal mountings, door fittings, etc. The Non-decorative materials segment includes adhesives, aggregates, board, cement, doors and window frames, glass, plaster, plumbing supplies, timber, and other Non-decorative materials, such as bricks, sand, etc. The tools segment includes manual and power tools. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2010 exchange rates. The abbreviation 'DIY' in this profile refers to 'do-it-yourself', an alternative term to home improvement used in certain countries.
• The Chinese home improvement retail market is expected to generate total revenues of $66.5 billion in 2011, representing a compound annual growth rate (CAGR) of 8.7% between 2007 and 2011.
• The non-decorative materials segment is expected to be the market's most lucrative in 2011, with total revenues of $28.3 billion, equivalent to 42.6% of the market's overall value.
• The performance of the market is forecast to decelerate, with an anticipated CAGR of 5.9% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $88.4 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home improvement market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home improvement market in China

Leading company profiles reveal details of key home improvement market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China home improvement market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China home improvement market by value in 2011?

What will be the size of the China home improvement market in 2016?

What factors are affecting the strength of competition in the China home improvement market?

How has the market performed over the last five years?What are the main segments that make up China's home improvement market?