Global Tablet Sales industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global tablet sales market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the Global tablet sales market by value in 2015?
What will be the size of the Global tablet sales market in 2020?
What factors are affecting the strength of competition in the Global tablet sales market?
How has the market performed over the last five years?
How large is the global's tablet sales market in relation to its regional counterparts?
The tablet market consists of the total revenues generated through the sale of tablet computers, such as the Apple iPad or HTC Nexus 9, to end users. The tablet market includes media tablets, but excludes e-readers. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2015 annual average exchange rates.
The global tablet sales market had total revenues of $89.7bn in 2015, representing a compound annual growth rate (CAGR) of 27.6% between 2011 and 2015.
Market consumption volume increased with a CAGR of 44.6% between 2011-2015, to reach a total of 286.6 million units in 2015.
While demand in mature markets is set to slow significantly or, in some cases, even decline, tablet user growth is still expected to be strong in emerging regions, where current penetration is lower and the falling prices of tablets make them an attractive proposition as mobile telecoms infrastructure grows at a faster pace than fixed-line infrastructure. While tablet user growth is still expected in mature economies, longer than expected product replacement cycles, a lack of compelling industry innovations and the rising popularity of phablets as an alternative product mean that existing users are holding off on upgrading to new tablet devices, resulting in decelerating volume growth.