Feminine Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy feminine hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the feminine hygiene market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the feminine hygiene market in Italy
Leading company profiles reveal details of key feminine hygiene market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy feminine hygiene market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Italy economy
Reasons To Buy
What was the size of the Italy feminine hygiene market by value in 2015?
What will be the size of the Italy feminine hygiene market in 2020?
What factors are affecting the strength of competition in the Italy feminine hygiene market?
How has the market performed over the last five years?
Who are the top competitiors in Italy's feminine hygiene market?
The feminine hygiene market consists of the retail sale of sanitary pads, tampons, pantiliners and shields, internal cleansers and sprays, and women's disposable razors and blades.
The Italian feminine hygiene market had total revenues of $755.9m in 2015, representing a compound annual growth rate (CAGR) of 3.3% between 2011 and 2015.
Market consumption volume increased with a CAGR of 2.9% between 2011 and 2015, to reach a total of 186.1 million units in 2015.
Due to the largely essential nature of the products in this market, it is relatively protected from economic difficulties and uncertainties. However, in more developed economies such as this one, the penetration level of these products is high, which coupled with an ageing population, tapers growth.