Carbonated Soft Drinks in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
The carbonated soft drinks market consists of retail sales of diet cola, standard cola, fruit-flavored carbonates, mixers and other carbonates. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2014 annual average exchange rates.
The Italian carbonated soft drinks market had total revenues of $4,765.6m in 2014, representing a compound annual growth rate (CAGR) of 0.7% between 2010 and 2014.
Market consumption volume increased with a CAGR of 0.7% between 2010 and 2014, to reach a total of 3,314.4 million liters in 2014.
Italian consumers have become more health orientated, which places a degree of downward pressure on volumes.
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Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the carbonated soft drinks market in Italy
Leading company profiles reveal details of key carbonated soft drinks market players’ global operations and financial performance
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Macroeconomic indicators provide insight into general trends within the Italy economy
Key Questions Answered
What was the size of the Italy carbonated soft drinks market by value in 2014?
What will be the size of the Italy carbonated soft drinks market in 2019?
What factors are affecting the strength of competition in the Italy carbonated soft drinks market?
How has the market performed over the last five years?
Who are the top competitiors in Italy's carbonated soft drinks market?