Broadcasting & Cable TV in China

Introduction

Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

• The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2010 annual average exchange rates.
• The Chinese broadcasting & cable TV market had total revenues of $15.8 billion in 2010, representing a compound annual growth rate (CAGR) of 10.6% between 2006 and 2010.
• TV advertising sales proved the most lucrative for the Chinese broadcasting & cable TV market in 2010, with total revenues of $9.7 billion, equivalent to 61.5% of the market's overall value.
• The performance of the market is forecast to decelerate, with an anticipated CAGR of 9.7% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $25.1 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China broadcasting & cable tv market by value in 2010?

What will be the size of the China broadcasting & cable tv market in 2015?

What factors are affecting the strength of competition in the China broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up China's broadcasting & cable tv market?