Billabong International Ltd. - SWOT Analysis company profile is the essential source for top-level company data and information. Billabong International Ltd. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Billabong International (Billabong or ‘the company’) is engaged in the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector. The company operates in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil. It is headquartered in Queensland, Australia and employees about 6,000 people. The company recorded revenues of A$1,687.7 million (approximately $1,669 million) during the financial year ended June 2011 (FY2011), an increase of 13.5% over FY2010. The operating profit of the company was A$159.3 million (approximately $157.5 million) in FY2011, a decrease of 28% compared with FY2010. The net profit was A$119.1 million (approximately $117.8 million) in FY2011, a decrease of 18.4% compared with FY2010.
Scope of the Report
Provides all the crucial information on Billabong International Ltd. required for business and competitor intelligence needs
Contains a study of the major internal and external factors affecting Billabong International Ltd. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Billabong International Ltd.
Data is supplemented with details on Billabong International Ltd. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Billabong International Ltd.
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