Advertising in the United States

MarketLine
March 31, 2014
36 Pages - SKU: MTLN5462522
Countries covered: United States

Advertising in the United States

Introduction

Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights
  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The US advertising industry generated total revenues of $39.1bn in 2013, representing a compound annual growth rate (CAGR) of 3.7% between 2009 and 2013.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $9.4bn, equivalent to 24.0% of the industry's overall value.
  • The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.2% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $50.4bn by the end of 2018.
Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States advertising market by value in 2013?

What will be the size of the United States advertising market in 2018?

What factors are affecting the strength of competition in the United States advertising market?

How has the market performed over the last five years?



More Advertising reports by MarketLine

Advertising: Global Industry Guide by MarketLine
Advertising: Global Industry GuideIntroductionGlobal Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The ...
Advertising in the United Kingdom by MarketLine
Advertising in the United KingdomIntroductionAdvertising in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast ...
Advertising in Spain by MarketLine
Advertising in SpainIntroductionAdvertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile ...
Advertising in the Netherlands by MarketLine
Advertising in the NetherlandsIntroductionAdvertising in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). ...
See all reports like this >>

More United States Advertising reports

Advertising & Marketing Services by First Research, Inc.
Advertising & Marketing ServicesBrief Excerpt from Industry Overview Chapter:Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among ...
2015 U.S. Advertising Agencies Industry-Capital & Expenses Report by Barnes Reports
The 2015 U.S. Advertising Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report ...
Professional Services Sector by First Research, Inc.
Professional Services SectorBrief Excerpt from Industry Overview Chapter:Firms in this industry provide accounting, advertising and marketing, architectural, consulting, engineering, IT, legal, and scientific research services. ...
Advertising in US (2014) – Market Sizes by Mintel - Snapshots
Advertising in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2014. This market covers all TV, ...
See all reports like this >>

More United States reports

The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United States by Icon Group International, Inc.
The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United StatesThis econometric study covers the latent demand outlook for collagen and (hyaluronic ...
The 2013-2018 Outlook for Relish in the United States by Icon Group International, Inc.
This econometric study covers the latent demand outlook for relish across the states and cities of the United States. Latent demand (in millions of U.S. ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 350  
    Global Site License  USD 875  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!