Advertising in Japan

MarketLine
March 31, 2014
33 Pages - SKU: MTLN5462287
Countries covered: Japan

Advertising in Japan

Introduction

Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Japan advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights
  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The Japanese advertising industry is forecast to generate total revenues of $7.1bn in 2013, stagnating between 2009 and 2013.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $1.9bn, equivalent to 27.6% of the industry's overall value.
  • The performance of the industry is forecast to accelerate, with an anticipated CAGR of 6.2% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $9.5bn by the end of 2018.
Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Japan

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Japan economy

Key Questions Answered

What was the size of the Japan advertising market by value in 2013?

What will be the size of the Japan advertising market in 2018?

What factors are affecting the strength of competition in the Japan advertising market?

How has the market performed over the last five years?



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